You know that digital marketing is a huge part of winning the business of local homeowners. However, with all of the options out there, do you know what to focus on and what to ignore?
This 3-part contractor training (over the course of 90 minutes) covers the latest insights and tips to help make sure you have a focused digital strategy that is packed full of best practices to getting found online today.
Part 1: Building a Great Reputation with Online Reviews
Online reviews have become the new currency of your online reputation. With the right plan in place, you can use reviews to drive significant traffic to your online presence. In this session, we’ll walk through everything you need to know about building the ultimate reviews strategy for your business.
Part 2: Take Control of Your Online Listings & Put Your Business on the Map
97% of homeowners search online for local contractors and 73% of engagement happens off your website. It’s never been more important to build a complete online presence. In this session, we’ll walk through the role local listings play in local search and how your business can make sure you’re listed everywhere important.
Part 3: Marketing Analytics 101- Inform Your Decisions With the Best Information
Knowing what’s working and what isn’t in your digital marketing is one of the biggest obstacles for contractors. In this session, we’ll walk through best practices in tracking and analyzing your digital activities so you know the exact activities are driving the most leads, and stop wasting money on under-performing programs.
Take notes and follow along with the presentations.
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What questions do you have? Digital marketing is always changing and there is something new to learn and discover. Connect with a digital marketing strategist today to learn how you can manage social media as well as your entire online presence (website, ads, reviews, content, local business listings, etc) from a single, easy-to-use platform.