Category: Video

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[How-To] Price Effectively to Boost Your Company’s Growth and Profits

Do Your Price Your Services Correctly? Did you know that most contractors base their pricing on the cost of materials without necessarily realizing that money is often left on the table? Join Utpal Dholakia (top marketing thought-leader and George R. Brown Professor of Marketing at Rice University), as he shares actionable steps your business can …

By Steve Eastlack | 2 days ago |

Build a Website That Will Win You More Local Homeowners (2018 Home Services Trends)

Whether you’ve been in business for over 50 years or just starting out, everyone can agree that having a website plays a big part in growing your business. The challenge is that websites and the technology that powers websites are constantly changing. When you’re busy running your business, making sure your website is up-to-date and ahead …

By Steve Eastlack | 2 weeks ago |

3 Proven Steps to Optimize & Improve Your Yelp Business Page [On-Demand Webinar]

Managing your online reputation has become a job of its own as clients are now able to review you at any time, from anywhere. Join us to learn how the top home contractors are building their reputation on one of the most used review sites – Yelp. Some of the things you’ll learn are: How …

By Steve Eastlack | 3 weeks ago |

How Digital Assistants Have Raised Consumer Expectations for the Home Improvement Industry [On-Demand Webinar]

What if getting a new customer was as easy as asking for it? Voice-enabled assistants like Google Home and Amazon Alexa are changing the customer journey as it relates to how people are finding home improvement contractors online. Now more than ever, businesses need to think about how they’re going to market themselves in the …

By Steve Eastlack | 1 month ago |

2018 Predictions & How to Position Your Home Improvement Business for Success [On-Demand Webinar]

Ready for Success in 2018? Is your business primed and ready for success in the coming year? In this on-demand webinar, Mark G. Richardson – leading authority in the remodeling industry and author of 3 books – shares his top predictions and strategies to get your business geared up and rolling towards success. Some of …

By Steve Eastlack | 1 month ago |

The Home Contractor’s Ultimate Guide to Google My Business [On-Demand Webinar]

Discover How to Make the Most of Your Free Google Listing Find out how the top home improvement contractors in the industry are using their Google My Business profiles – a free and easy-to-use tool – to manage and improve their online presence across Google, including Search & Maps. During this video, you’ll gain insights …

By Steve Eastlack | 2 months ago |

How to Claim Your Business Profile and Get Started on Nextdoor

Does your business rely heavily on referrals? Then there is an up and coming network that you absolutely need to know about. It’s called Nextdoor. This online community is rapidly growing and qualified homeowners are using it to refer and talk about roofing, remodeling, and HVAC businesses. There may even be positive conversations about your business …

By Steve Eastlack | 2 months ago |

How to Take Charge of Your Time & Be More Efficient in 2018

Take Charge of Your Time! Join us for a conversation with Mark G. Richardson, leading authority in the remodeling and home services industry and author of 3 critically-acclaimed books for a Time Mastery Workshop. How you choose to spend your limited time defines your success. During this workshop, Mark reveals the top techniques and tools …

By Steve Eastlack | 2 months ago |

SEO Made Simple: How to Rank on Page 1 of Google

Learn SEO & Improve Your Local Search Rankings Search Engine Optimization is a critical component of a business’s online presence. But with SEO constantly changing, it’s challenging to stay ahead of the curve and outrank competitors. In this on-demand webinar, learn the key factors to ranking on page 1 of Google and other major online …

By Steve Eastlack | 3 months ago |

Home Services Market Trends & Keys to Success in Digital Marketing

Learn How to Market Your Business to Millennials & Baby Boomers! We had the privilege to have Kim Culman from HomeAdvisor lead a discussion on the key trends unfolding in the home services industry and how builders and contractors can use this information to reach the right customers. She shared a few quick and easy strategies for …

By Steve Eastlack | 3 months ago |

Checklist: 8 Steps to Building The Perfect Website

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A Guide to Google My Business

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Good Reviews & How to Get 'Em

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Making Social Media Work for Your Local Business

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