Exhibiting at a home show, industry conference or community event? Make the most of your investment by being well-prepared, engaging with attendees, capturing leads, and following up to close sales. When you’re planning your next home improvement show, here are a few tips to consider to make sure you get the most from the money you’re spending: …

  Tell me if I’m wrong…the first thing you do when looking for a local business is search for them online and read their reviews. Your customers are doing the same thing too! New data shows that 91% of people (up from 88%) trust online reviews as much as a personal recommendation. Reviews, search and …

Online Training on Viral Marketing! Discover a guide to earning homeowner’s attention online…in a web already full of engaging content. It’s not news that the digital world has a huge grip on society. Selfies, memes and videos make up most of the internet’s engaging content these days…which makes the internet the perfect place for your …

Remodeling Mastery Podcast by Mark G. Richardson The last thing you want to do when ending the year is chasing yourself around in a tailspin. Use these 3 tips to make sure you finish out the year on a strong note so you can set yourself up for success. Think of the predictions that are …

Remodeling Mastery by Mark G. Richardson The topic of time and the cost of time is so important. We all know that we get 24 hours of time everyday. We have an interesting time that we live in. There are a lot of disrupters, products and services that take more time to accomplish. Many might …

Remodeling Mastery by Mark G. Richardson As we get closer to the end of the year, we start to think back to the beginning of 2018. Now is an important time to collect your thoughts and make sure you are still on track to completing your goals by the end of this year. Every plan …

New data is showing that 46% of homeowners take action (like calling your business or submitting an inquiry from your website) after viewing a video ad. This means that by adding the power of video ads on YouTube and the Google Display Network, you can advertise to homeowners at moments that matter the most. Even …

At Surefire Local, we partner with hardworking people to connect them to a hardworking platform. When you sign up with our team, you aren’t receiving a generalized marketing package. From the start, our digital marketing experts will build a thoughtful plan tailored specifically to your businesses needs. And after you sign up with Surefire Local, …

Did you know that the 6th top-most search on smart speakers relates to finding home services? This is a huge opportunity for contractors, considering the 43 million Americans who have access to smart speakers (there are quite a few lucky folks who’ve scored one by attending one of our webinars). I’m guessing, you’d like to …