HARDWORKING MARKETING FOR HARDWORKING PEOPLE

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8 Themes to Guide Your Company's Growth Plans [Remodeling Mastery Podcast]

By Steve Eastlack | 4 days ago |

8 Themes to Guide Your Company's Growth Plans [Remodeling Mastery Podcast]

By Steve Eastlack | 4 days ago |

2018 Predictions & How to Position Your Home Improvement Business for Success [On-Demand Webinar]

By Steve Eastlack | 5 days ago |

2018 Predictions & How to Position Your Home Improvement Business for Success [On-Demand Webinar]

By Steve Eastlack | 5 days ago |

Is Your Business Fit to Grow in 2018? [Remodeling Mastery Podcast]

By Steve Eastlack | 2 weeks ago |

Is Your Business Fit to Grow in 2018? [Remodeling Mastery Podcast]

By Steve Eastlack | 2 weeks ago |

Webinars

The Home Contractor’s Ultimate Guide to Google My Business [On-Demand Webinar]

Discover How to Make the Most of Your Free Google Listing Find out how the top home improvement contractors in the industry are using their Google My Business profiles – a free and easy-to-use tool – to manage and improve their online presence across Google, including Search & Maps. During this video, you’ll gain insights …

By Steve Eastlack | 2 weeks ago |

[FREE WEBINAR] The Home Contractor’s Ultimate Guide to Google My Business

We all know that your online presence isn’t about JUST your website anymore. Google is essentially your new homepage. By utilizing a few exciting new and free tools on Google My Business, you can greatly increase organic search traffic by 150% in just 3 months. Discover How to Make the Most of Your Free Google …

By Steve Eastlack | 3 weeks ago |

How to Claim Your Business Profile and Get Started on Nextdoor

Does your business rely heavily on referrals? Then there is an up and coming network that you absolutely need to know about. It’s called Nextdoor. This online community is rapidly growing and qualified homeowners are using it to refer and talk about roofing, remodeling, and HVAC businesses. There may even be positive conversations about your business …

By Steve Eastlack | 1 month ago |

Podcasts

Mark G. Richardson’s 10 Predictions for the Remodeling Industry in 2018

What Will 2018 Mean for Your Business? What better way to kick off the new year than by learning the top predictions most likely to impact your business in 2018? That’s what Mark G. Richardson – leading authority in the Remodeling Industry and Author of 3 books – is here to talk about in this …

By Steve Eastlack | 3 weeks ago |

10 Tips to Manage Client Expectations & Control the Selection Process

10 Tips to Help You Control the Selection Process and Client Expectations Find out how the most successful remodeling businesses are managing client expectations by controlling the selection process in this episode of Mark G. Richardson’s hit podcast series, Remodeling Mastery. You’ll learn the 3 major factors that are influencing the remodeling process: 1. An …

By Steve Eastlack | 1 month ago |

Communicating Value: How to Differentiate Your Business [Remodeling Mastery Podcast]

Creative Ways to Communicate Value People buy emotionally but rationalize their decisions logically. When it comes down to it, most businesses are the same. They provide the same service – whether that is roof repair, window replacement, or so on – and the end product is similar. What can businesses do to then help convince …

By Steve Eastlack | 1 month ago |

Education

4 Pro Tips to Increase Engagement on Facebook

We recently received this question from Jake, a remodeling contractor from Wisconsin. The biggest challenge I have is building a community and getting engagement on Facebook. Content creation has always been my specialty with photography, videography, post-editing software and Facebook Ads. I would love to hear your advice on the best content ratio to share? For example, …

By Steve Eastlack | 3 weeks ago |

2018 Marketing Resolution: Increase Ranking, Reputation, and Local Content

Happy New Year! What a start we’ve had to 2018. Many of us are toughing out the below zero degrees temperature. The Rose Bowl on New Year’s Day which saw Georgia and Oklahoma in a thrilling shootout and the very first overtime game in Rose Bowl history was one for the record books. This is …

By Steve Eastlack | 3 weeks ago |

Self-Driving May Be Good for Cars But Not For Your Business

Entrepreneurs work hard. It is a myth that as soon as people succeed they buy a house on an island and retire. Some of the most successful people in the home services industry that I know are also the hardest working people. Their secret is that they use the most valuable commodity for their business …

By Shashi Bellamkonda | 2 months ago |

Checklist: 8 Steps to Building The Perfect Website

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A Guide to Google My Business

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Good Reviews & How to Get 'Em

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Making Social Media Work for Your Local Business

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