In this episode, Mark Richardson talks through the top 10 misconceptions in the remodeling industry. These misconceptions are often what is holding back a business from just getting by to being highly successful. As a business owner and remodeling prof …

Listing your remodeling business on home improvement sites increases exposure and sales. Homeowners planning home improvement projects unanimously turn to one place to find contractors: the internet. So, obviously, that’s where your remodeling business …

Imagine quickly activating Google AdWords and Facebook Advertising campaigns optimized for leads… specifically for the eye care industry! Webinar: The Local Marketing Challenge: Proving ROI with the Surefire Cloud When: Thursday, July 27th at 8PM Eas …

Understanding the value of engaging with reviewers online and crafting the best responses Webinar: Good Reviews & How to Get ‘Em When: Thursday, July 27th at 12PM Eastern Meet Your Speakers Highlights:  Using your biggest fans and positive reviews …

Consumer expectations are changing rapidly – are you keeping up? 73% of homeowners now ask friends & neighbors for recommendations when hiring a home pro. When they are referred to you, how do you think they’ll find you? Online! Scott Weigel, VP of …

Tectonic size shifts are in motion in digital marketing, forcing brands to be more nimble. Your marketing mix will be called into question in the next year and you will need to be ready to change. Jeremy LaDuque, VP of National Brands at Surefire Local …

Mobile tech helps you grow your roofing business. Roofing is a very traditional industry and as such, roofing companies are typically slow to adopt new technology. But if your roofing business isn’t using mobile technology yet, you’re at a huge disadva …

In this on demand webinar presented by Matt Morrisson from AccuLynx, you will learn what a CRM (Customer Relationship Management) tool is, why CRM tools are beneficial, how to choose the right CRM for your specific business needs, and how to ensure suc …

There are many ways independent practitioners can market and differentiate themselves from large chains. One way is to provide patients with “Wow” moments. Another is to get involved in the local community. Join Dr. Justin Bazan, Optometrist at Park Sl …

In this episode, Mark Richardson discusses stress and the root causes of why business owners are more stressed today than ever before. He reveals 5 proven techniques to reducing stress, and how remodeling contractors can apply them to better manage str …

Curious to find out how you can get more reviews, post pictures, and get Google to recognize the areas where you serve your customers? Well, there’s a way. It’s called GeoJuice, an iPhone and Android app, by Surefire Local. Here’s how it works: Finish …

What’s a CRM? Access to the most current information about your business…from anywhere at anytime.  Highlights: What is a CRM and how is it commonly used for a home services business? How you can set yourself/business apart through CRM integration De …

Identifying your prospects’ “hot” buttons helps you make the sale. You’ve found a potential residential construction client, had an initial meeting or phone conversation, and impressed them enough that they asked you for a bid on their construction pro …

Have you considered reaching prospects on a localized level through active community involvement? Or personalized in-office experiences? Join Dr. Justin Bazan for an engaging conversation on how independent practitioners can set themselves apart from n …

Your customers can be your best marketing tool…if you don’t overlook them. After all, referred leads are the most cost-effective leads! A study from Tom Hopkins shows that closing ratios are on average 10% for traditional marketing, whereas referrals …