WMGB Home Improvement Increased Leads 400%
- Analytics
- Content
- Directories
- Google AdWords
- Lead Manager
- Reputation
- Social
- Website
The Company
WMGB Home Improvement is a locally owned home improvement company that specializes in window installation, glass block systems, and basement egress windows. Known for their exceptional customer service and professional installations, WMGB Home Improvement is dedicated to transforming homes and providing beautiful and functional solutions for homeowners in West Michigan.
The Challenge
WMGB Home Improvement found themselves in a challenging situation with an inefficient and underperforming website built by a slow-to-respond agency. Recognizing the need to stay competitive in the digital space, they sought a partner who could not only redesign their website but also boost organic traffic, scale their lead generation, and consolidate marketing activities into a single platform.
Solution Summary
Analytics
Content
Directories
Google AdWords
Lead Manager
Reputation
Social
Website
Using Surefire
Website Optimization
The first step was to fully optimize their website for SEO visibility. They added relevant tags to each page, optimized URLs, and enhanced mobile responsiveness. Optimizing for search engine standards increases rankings across Google, Bing, Yahoo, and other search engines, helping to attract more qualified leads.
Marketing
Once the website was ready, they shifted their focus to their marketing and digital advertising. They launched pre-optimized paid ads, began posting to all of their social media platforms, and updated business listings with photos, videos, and other content. Having marketing activities in one place allows business owners to become visible across every online channel, while saving time on content creation and posting.
Analytics
The last step was to track the effectiveness of all their new campaigns and advertising. Using Surefire’s detailed reports, they established performance benchmarks, tracked leads, revenue, and costs, and scaled campaigns up or down accordingly. All-in-one campaign reporting allows businesses to get full transparency into ROI across platforms, helping streamline decisions about where to focus marketing efforts.
"With my previous website, I was lucky to get 5 leads per week... When my Surefire Local designed website was launched, I saw immediate results... more phone calls... more website form submits! I now easily get more than 5 leads every day... a 400% increase in lead flow!"
Greg Cowan
Owner
The Results
Thanks to Surefire:
WMGB Home Improvement now receives significantly more online traffic from organic search results.
Visitors frequently become paying customers. And their management easily tracks revenue, costs, social media engagement, and other metrics, helping streamline campaign analysis for every platform.
Their efforts have also resulted in the following:
400%
increased lead flow
40%
increase in organic traffic
Industry
Contruction
Size
10-50 employees
Headquarters
Wyoming, Michigan
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