Budget Blinds Increased Leads 10% Across Locations
- Analytics
- Content
- Directories
- Google AdWords
- Lead Manager
- Reputation
- Social
- Website
The Company
Budget Blinds is a renowned provider of custom window treatments, offering a wide range of high-quality blinds, shades, shutters, and drapes. With their extensive selection, expert design consultants, and affordable prices, Budget Blinds makes it easy for homeowners to enhance their living spaces with stylish and functional window coverings.
The Challenge
Previously working with a large franchise software management company for their marketing, Budget Blinds sought to establish more robust benchmarks, enhance advertising outcomes, and consistently refine their strategies. Their goal was to make data-driven decisions and drive greater success in their advertising campaigns.
Solution Summary
Analytics
Content
Directories
Google AdWords
Lead Manager
Reputation
Social
Website
Using Surefire
Using Surefire Digital Advertising
Budget Blinds’s first step was to launch pre-optimized ads across Google, Facebook, and other popular online platforms. Over the course of 2-3 months, they monitored and improved target audiences, ad relevancy scores, and other key metrics. This led to an increase in leads across their entire network, and a reduction in costs per lead.
Reputation Management
Budget Blinds then shifted their focus to online reviews. Across all locations, they used Surefire to begin posting about leaving reviews on social media and send automated email reminders. They also began responding to every review within 24 hours. As a result, online reviews boosted substantially in just a few months.
Analytics
Lastly, Budget Blinds used Surefire to begin tracking all of their most important metrics, such as leads, revenue, and costs, and comparing advertising results to previous months and years. This helped them establish performance benchmarks and continually measure results. Their team now has complete visibility into ROI on both a local and national level.
The Results
Thanks to Surefire:
Budget Blinds now receives more leads on both a local and national level.
Costs per lead significantly decreased for multiple locations.
They now have instant visibility into how all of their campaigns are performing across platforms, letting them easily make decisions about which campaigns to scale up or down.
Their efforts have also resulted in the following:
10%
increase in network leads
up to 400%
lead growth for individual Budget Blinds franchise locations
up to 87%
decrease in lead cost for individual Budget Blinds franchise locations
Industry
Coverings franchise business
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See how Budget Blinds and other local service businesses are increasing leads 10%