Find out where you can be investing your marketing spend and how to determine if it’s actually bringing in new customers.
During this free on-demand webinar, Bob Sheehan (Surefire’s SVP of Brand & Customer Advocacy) walks you through a proven budgeting model that has helped thousands of home improvement contractors effectively build and manage a marketing budget that generates referral-quality leads.
Some of the things you’ll learn are:
- Understand the customer journey through marketing channels before purchase
- Analyze current performance to understand attribution
- How to evaluate media channels for your business
- Track lead sources to establish real ROI
- Use insights to build an effective budget
