Why is Google My Business so important to your digital marketing strategy?
For starters, 82% of consumers use a “near me” or local search with their smartphone before deciding on a business. This means local businesses should share content on the largest search engine to increase their search ranking. Recency, relevancy, and proximity are three ranking factors that help increase your visibility online. So when you consistently publish posts onto your Google My Business listing, you will ultimately improve your local online presence.
Here are the different types of posts that you can create:
- What’s new: Post any general information about your business like a new blog post or a photo of a recent job.
- Events: Promote an event that your local business is hosting or sponsoring.
- Offers: Announce any special offers on products or services.
- Hours Update: If you have updated hours, a post can be created to show confirmation that your hours have changed.
While posting consistent content helps you increase your online visibility, it can take one person a lot of time. How can you schedule content while also staying productive? Here’s a quick overview of how simple it is to post directly to your Google My Business Listing through the Surefire Local Marketing Platform.
Instead of going to each of your social platforms to post content, leverage the tools you and your team rely on every day together in one local marketing platform to stop waste in your marketing spend. This includes platforms like Google My Business, Facebook, Twitter, and more. By consolidating tools, like social media, and much more into one place, you and your team can easily become more productive and save costs all while creating streamlined processes that advance your business forward. No matter the situation, you can take action with the industry’s most powerful local marketing platform to achieve your goals.