Why High-Quality Visuals Matter in Home Services Marketing

Showcase Professionalism & Detail: Crisp photos and videos reflect your brand’s quality, highlight craftsmanship, and inspire customers to imagine bigger projects.
Use Visuals Strategically: Incorporate website galleries, drone footage, before-and-after shots, and testimonial videos to stand out across digital channels.
Turn Customers into Promoters: Encourage reviews with photos, capture authentic testimonials, and share visuals on social media to expand reach and build trust.

As a design-focused home services contractor, it’s imperative that you provide a visual for your prospective customers to see what you can do for them. That works well after you have a consultation and start working to design their ideal structure. What about in your marketing, though? How can you display enough variety to attract all clients?

For home service companies, let your marketing spark ideas and offer inspiration to would-be customers. At this phase of their journey, they may not realize they want a pool or that they can choose a variety of architectural design features for their home. With your marketing images, you can create impressive motivation to drive into a bigger process.

It All Hinges on High-Quality Images and Videos

To make a dramatic impression – one that is enough to get a prospective buyer to request a consultation – you must use high-quality photos and videos. While there are certainly times when taking your own photos or capturing a work-in-progress on your phone is more than fine, there are benefits to including more professionally-taken visuals in your marketing.

Like the finished product, images demonstrate far more than just what one customer received. Consider the benefits of high-quality visuals for home design service contractors:

It shows your brand. Is your brand organized, clean, and efficient? Your photos can tell that story. If your brand isn’t using professional visuals, are you experienced enough for the job?
High-quality images capture details well. It’s the details that will sell your services. Customers want to see up close details and truly clear indications of what you can do for them.
Fabulous images serve as inspiration and get shared. People are far less likely to share content that’s not crisp, clear, and inviting. Utilizing a bit of creativity makes your finished project more realistic and interesting to them, capturing their desire to save it and share it.
Quality images drive conversions. Videos professionally made of the work you do make people want to click and buy. Hands down, this is one of the most important elements of closing the deal.
High-quality images also show Google that you’re a professional organization to trust. That means it could improve your SEO as well.
High-quality images also demonstrate who you are, allowing your company to have a face and personality. That makes your brand more memorable.

These are just a handful of the reasons why you need high-quality images and videos in your marketing content as a home service business.

How to Use Videos and High-Quality Images in Your Marketing Effectively

If you are any of the following types of home services contractors, you need to use high-quality images and videos in your marketing efforts:

Architects
Pool designers and installers
Landscape installers
Painters
Patio installation companies
Deck and fencing companies
Home remodeling
Roofing contractors
Home design and build services

With that said, the question is, how can you utilize images in the most effective way without breaking the bank? Here are several ways home services contractors can get the most out of their images.

Incorporate Finished Work Photos on Your Website

Wowing customers who visit your website is a great start. Demonstrate to the search engines what your business can do for customers. Your website needs high-quality photos. Here is the trick that makes the difference, though.

Use photos of the work and projects you’ve finished. Stock images are simply not going to cut it. To drive conversions and ensure you get the SEO boost you need, use professional-quality images of your finished projects and workmanship on your website.

That can be hard for business owners who are strapped for time and resources. Remember, you don’t have to show the full, completed project. Instead, use small components that look as if they are just a detail of a much bigger project. If you have no work experience just yet, it’s time to do some pro bono work or even utilize your own home projects. Quality images of work you completed sell your services better than anything else.

Capture the Drone Footage

Poor designers, landscape installers, and architects can drive home exactly how impressive their projects are by incorporating drone footage. Use a professional drone videographer who has the necessary skills to create incredible footage of the work you are doing from above. Even smaller projects can look impressive when shown in this manner.

Capture the layout of the landscaping project. Show various angles of the pool installation work you’ve done. Even roofers can use this type of home services marketing strategy to provide a clear view of what they can do.

Drone footage is the type of video marketing that can help your brand stand out. Use these images on your website and social media pages. Provide insight into what you did in the project in the form of a blog post and link to the video. You can also use this type of video as a start to a YouTube channel to start pulling in customers from there as well.

Use Before and After Images to Demonstrate Results

As a home services contractor, your work sells your services to other customers. Utilizing high-quality before and after photos can help you have that experience. You can create a gallery page on your website that allows you to demonstrate project after project of what you’ve done. This is a great way for remodeling service contractors to demonstrate the difference their work makes.

Take a few before images of a project that demonstrate what you started with on the project. Then, capture a few images at various stages of completion. In a project like a pool install, this is an excellent way to break down the process to prospective clients. They want to know the details, such as how the equipment fits on their property and what happens during the installation of the pool.

Finally, create finished images that demonstrate the results. These images should showcase the exact area that the previous images show, and at the same time, should capture the details with as much focus as possible. Let your best side shine.

Once finished, you can use these images on your website, but also use them on social media. Demonstrate to your customers what your workmanship really looks like.

Reviews and Photos

One of the most powerful assets you have as a home services contractor is reviews. Your previous customers provide one of the most valuable resources to prospective future clients – proof that you do a great job in a trustworthy, non-sales-like manner. Photos should be a part of reviews whenever possible.

These may not be the highest quality images or videos. That’s okay. They are authentic. They allow your readers to see exactly what you have to offer and what you’ve completed for others.

Here are some tips to help you get your customers to leave reviews with photos for you.

Make sure they know the importance. Let your customers know why you need videos and photos. Showcase to them that you appreciate their opinion and want to show off their project.
Make it easy for them to share them. Send your customers a link through a text message or email to your Google Business Profile. Ask them to upload some photos of the finished project they have to their review. Since those photos are already on their phone, this is a simple strategy that works.
Ask them when you see them. After you complete your project wrap-up and walk around with your customers, ask if you can take some photos. As you do, ask if they are happy, and inquire about their willingness to share the project on their social media pages. Ask them to tag your business in them.

Ask for reviews and photos, and chances are good you’ll get them.

Don’t Overlook the Value of Testimonial Videos

You can go into full customer testimonials and video explanations on your website as well. This is a bit more of a labor-intensive project, but one that can deliver maximum effect. Set up a short interview with the customers you know are happy with your work. Ask them to chat with you about the project so you can record a video testimonial. In this situation, you certainly want to ensure the very best quality, which is where hiring a professional comes into play.

Post these videos on your social media over time, and be sure they are on your website. They serve as one of the strongest tools for communicating the process and experience your customers can expect. You want your customers to share them. The authentic statements your customers make resonate with your prospective customers.

Maximizing Efforts and Getting Incredible Results

To ensure your high-quality images and photos from your home services marketing get their full reach, be sure you work with an all-in-one platform that helps you manage the entire process. Take a look at how we can help. Request a demo of Surefire Local now and start putting it to work.