Social media is a large part of our world today — it’s important to know how to use social media as a local business in the home services industry, everything from the basics to winning loyal customers for your company. This training will help you discover ways to use social media to your advantage. You’ll get an overview of social media platforms such as Facebook, Instagram, Nextdoor, Houzz, Twitter, LinkedIn, YouTube, and more and how to incorporate them best into your strategy.
In this workshop, you’ll walk through how to create a focused strategy and build a sense of community in your local area. Plus, you’ll get the tools necessary to manage social media and the know-how to create effective content to engage homeowners.
Some of the things you’ll learn are:
- What social channels should home services contractors focus on to get results from social media
- The types of content you should be posting and sharing
- The Do’s and Don’ts of interacting with your community on social media
- Expert tips for going from likes to leads