As a plastic surgery office, you have many concerns that take priority in your day-to-day operations, like patient safety, medical compliance, and creating an excellent and inviting experience for your clients. Marketing often falls to the bottom of your task list, leaving many plastic surgery centers with only a few options. The solution many plastic surgery offices reach is to hire a marketing agency so that critical marketing tasks can be outsourced to those who have the time to manage them.
However, there are many plastic surgery marketing agency frustrations that businesses face. Not all marketing agencies are created equal, and when you don’t have the right partner it can lead to frustration, confusion, and a lack of results or return on investment in marketing activities. As a small, local practice, you need your marketing budget to count and help you be found locally by customers who need your services.
In this article, we’ll go through some of the top plastic surgery marketing agency frustrations and see what common problems plastic surgeons have with their agencies. Then we’ll discuss why Surefire Local is the agency antidote and the best option for a marketing agency partner to those who want to grow their practice and get a higher ROI from their marketing.
Frustrations with Marketing Agencies
A marketing agency is meant to make your life easier. When you can rely on outsourced talent to take care of your marketing, you have more open time to work on the things that require your attention in your business. However, there are many plastic surgery marketing agency frustrations that can make it difficult to trust your marketing initiatives to an outside company. Let’s go through the top ten plastic surgery marketing agency frustrations now.
Frustration 1: Impersonal Attention and Planning
Many agencies seem to have a template for marketing that they try to shove your business into, regardless of your industry or your own marketing goals. This poses a problem, as it’s hard for an agency to understand your values, challenges, and goals when they treat you like every other client. After all, your plastic surgery business will have a much different marketing approach than a lawn care business. You deserve personal attention and a strategy that works for you.
Frustration 2: A Lack of Care
Another common complaint is the apparent lack of care that a marketing agency will give to your business. Rather than being responsive and available for communication, many agencies are notoriously difficult to get a hold of, and when you do manage to get in touch with them, they are more interested in their own tactics than any feedback you might have.
Frustration 3: A Lack of Transparency
Marketing agencies are well known for promising big results and then never being able to back those results up. During the sales process they will throw out all kinds of numbers and statistics that make them seem amazing, but as you work with them there’s a clear lack of transparency about what they do for what you pay them.
Frustration 4: No Data-Driven Decisions
Capturing data and information is only a small part of marketing. The bigger impact comes from using that data to inform decisions, adjust strategies, and find the best marketing tactics and channels. Many agencies can collect plenty of data on your business but struggle to use that in a helpful way to make better decisions.
Frustration 5: Expenses Fees
Finding the right marketing agency partner and platform is an investment, there’s no doubt about that. However, many marketing firms will charge expensive fees for their services and then be unclear about what exactly those fees are being used for. You’ll want to make sure you work with an agency that can back up their expenses with proven ROI and data.
Frustration 6: Inflexible Strategies
Even though digital marketing is meant to be an adaptive, fast-moving field, it feels like many agencies move at a snail’s pace. Rather than adapting to new and emerging technologies, agencies remain stuck in the past, which can harm your business’s chances at growth and innovation. An agency should help you stay ahead of the curve, not fall behind it.
Frustration 7: Lack of Industry Knowledge
Your plastic surgery business is built on years and years of extensive industry knowledge. While it’s true that finding an agency that only excels in plastic surgery might be hard to find, you still want to partner with a company that can understand your business needs and goals. An agency that specializes in healthcare is a good place to start.
Frustration 8: Confusing Pricing
As mentioned earlier, many agencies struggle with transparency with their clients. That can be especially true when it comes to pricing. You pay a significant fee, but can be left unsure about what you get for your investment. And many agencies don’t want to let you know when they don’t bring in the desired results. Instead, they’ll try to hide behind vanity metrics and avoid talking about monetary losses.
Frustration 9: No Customer Service
Many marketing agencies don’t spend a lot of time focusing on customer service. That can leave you struggling to get replies to your messages and voicemails, sometimes even going days without hearing from your agency. That makes it seem like your business isn’t a priority to your supposed partner.
Frustration 10: No Control
Instead of treating you like a partner, many agencies instead take control away from you. That can be incredibly demoralizing and make you feel like you have no power over the marketing of your own business. The agency is working for you, not the other way around.
Why Surefire Local is the Agency Antidote
Plastic surgeons who partner with Surefire Local can avoid all the plastic surgery marketing agency frustrations and utilize our all-in-one local marketing intelligence platform. With the help of Surefire Local, you can control all your marketing in one place. Leads, reviews, ads, content, email, directories, social media, photos, and more are at your fingertips. Stop relying on duct-tape solutions that lead to frustrating results and eliminate data silos from your organization to gain a 360-degree perspective on ROI.
With Surefire Local, you get a single sign-on view of literally everything in your marketing wheelhouse with a data-driven marketing intelligence platform that seamlessly aligns your branding and messaging to online and offline touchpoints. You can see every marketing interaction you have with your customers as they move through the customer journey.
That means you’re able to work smarter and faster from a single platform that is easily accessible across devices and browsers. The Surefire Local platform integrates with all the digital marketing tools that small businesses rely on, giving your team a transparent view into all areas of your marketing initiatives. When you no longer have an opaque view of what’s working and what isn’t, it’s amazing how easy it is to save precious time and maximize your growth. This is the future of marketing.
You’re never alone with Surefire Local. You’re not just given the software that will help you grow your plastic surgery business profitably and then left alone. We become a part of your team and your biggest cheerleader. We also help you empower others in your organization to participate in the marketing effectively, so all teams work towards a shared goal. Every Surefire Local customer gets expert guidance from one of our experienced Digital Marketing Strategists. They will work to help you utilize the software, make the right decisions, and get the most out of your digital marketing efforts. To learn more about what Surefire Local can do for your plastic surgery business and avoid plastic surgery marketing agency frustrations, get a Surefire Local demo today. You’ll learn about all of the tools available on the platform while learning how you can apply those tools and techniques directly to your company’s marketing efforts.