Category: Digital Marketing

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Video Ads are Affordable and Effective: Start Low-cost YouTube Ads

New data is showing that 46% of homeowners take action (like calling your business or submitting an inquiry from your website) after viewing a video ad. This means that by adding the power of video ads on YouTube and the Google Display Network, you can advertise to homeowners at moments that matter the most. Even …

By Steve Eastlack | 3 days ago |

What Could You Accomplish in Your First 7 Minutes on the Surefire Cloud?

At Surefire Local, we partner with hardworking people to connect them to a hardworking platform. When you sign up with our team, you aren’t receiving a generalized marketing package. From the start, our digital marketing experts will build a thoughtful plan tailored specifically to your businesses needs. And after you sign up with Surefire Local, …

By Amanda Hernandez | 3 days ago |

Appear in Smart Speaker Search Results with the Surefire Local Marketing Cloud

Did you know that the 6th top-most search on smart speakers relates to finding home services? This is a huge opportunity for contractors, considering the 43 million Americans who have access to smart speakers (there are quite a few lucky folks who’ve scored one by attending one of our webinars). I’m guessing, you’d like to …

By Jenny Sylvers | 1 week ago |

Your Reviews, Going Viral With Your Marketing, Making 2019 Predictions + More

    November 30th, 2018 Don’t see the images? Turn them on! End of month reflections Hope everyone had a great Thanksgiving weekend and started this week very well. This week we were very excited to have a 1-day Google Masterclass Series, which had an audience of more than 400 contractors. I am going to …

By Michelle Lettmann | 2 weeks ago |

5 Ways Your Construction Company Can Go Green

Going green is a hot trend in the construction industry, for both residential and commercial building and remodeling projects. In fact, more than 2.2 million square feet are Leadership in Energy and Environmental Design (LEED) certified every day, according to the U.S. Green Building Council (USGBC). But getting LEED-certified isn’t the only way your construction …

By Rieva Lesonsky | 1 month ago |

Halloween Treat: Experience What It Would Be Like to Become a Surefire Local Customer!

In the spirit of Halloween, we wanted to treat you to experience what it would be like if you decided to sign up with Surefire. This video here is one we send to our customers and paints the picture of what to expect in the first few weeks as a valued customer. Want to learn …

By Steve Eastlack | 1 month ago |

[Remodeling Mastery] The Final Leg of 2018

Remodeling Mastery by Mark G. Richardson As we get closer to the end of the year, we start to think back to the beginning of 2018. Now is an important time to collect your thoughts and make sure you are still on track to completing your goals by the end of this year. Every plan …

By Michelle Lettmann | 2 months ago |

10 Traits Every Thriving & Profitable Home Services Business Will Have in Common

What makes a small business successful? In ‘Inside a Business Owner’s Mind…Secrets to Running Your Business by the Numbers,’ Kyle Hoffman, Owner of Roofing & More, Inc. listed ten things you’ll see in every thriving, profitable home services business. How many can you say yes to? Detailed business plan. This gets you from Point A …

By Steve Eastlack | 2 months ago |

[Webinar Invite] 2019 Contractor Marketing Planning Boot Camp

Happy Monday! This has been an amazing year for the home services industry and it’s time to close out the year strong and start making a plan for an even better 2019. Surefire is gearing up to help you do just that this week with the announcement of the very first Contractor Marketing Planning Boot …

By Steve Eastlack | 2 months ago |

2 Steps to Improve Your Odds of Appearing in Local Search Results

In a recent webinar on marketing through business listings, Rev Ciancio, Director of Industry Insights at Yext led an excellent talk on the things home services contractors should be doing in order to win in local search. He summed it up in a simple formula: Accuracy + Reputation = Success. Let’s break that formula down …

By Steve Eastlack | 2 months ago |

Checklist: 8 Steps to Building The Perfect Website

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A Guide to Google My Business

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Good Reviews & How to Get 'Em

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Making Social Media Work for Your Local Business

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