Barry Best Seamless Gutters Increases Revenue 46% in One Year With Surefire
- Content Management
- Digital Marketing Strategist
- Highly Engaged & Active Online Presence
- Lead Generation
- Local SEO & Website Optimizations
- Reputation Management
The Company
Barry Best Seamless Gutters is a gutter contractor based outside of Syracuse, New York. They offer services like gutter installation, awning installation, and gutter cover installation. Having been in business for over 34 years, their team takes pride in offering high quality products, services, and expertise.
The Challenge
Despite their excellent reputation and services, they struggled to maintain a strong online presence and attract customers from digital channels.
They also quickly outgrew their website, which had been designed by someone who created websites as a side job, rather than a professional.
To address these challenges, they needed a platform that would help them create a multifaceted, yet streamlined, local marketing approach, building awareness across platforms while also focusing on lead generation and capture.
Solution Summary
Content Management
Digital Marketing Strategist
Highly Engaged & Active Online Presence
Lead Generation
Local SEO & Website Optimizations
Reputation Management
Using Surefire
Content Creation
With guidance from their Digital Marketing Strategist, their team started with Relevant Content. They began by finding out which topics their target audience wanted to read, and created blog content around those topics. They then auto-posted these blogs to their website. Relevant blog content helps local businesses rank higher in Google results and get more website traffic.
Online Reviews
Next, they focused on online reviews, sending automatic review requests to their best customers via text and email. Requests included a link so customers could leave reviews in a couple of clicks. Texts are opened more regularly than emails, so review requests sent via text are more likely to increase 5-star reviews.
Lead Management
Lastly, they streamlined their lead management, gathering all leads and contact info in one platform, seeing which ones were most likely to become customers, and auto-routing new inquiries to available team members. This saves time, prevents leads from falling through the cracks, and consolidates focus on the most profitable leads.
"I love the platform, that’s the starting thing. Going on there to see the leads and see the data myself instead of having someone call us once a year saying ‘Here’s what we brought in for you.’ That’s the honest part because I know it’s true. I can go right in there and verify it."
Holly Westcott
Office Manager
The Results
Thanks to Surefire:
Barry Best Seamless Gutters now has a strong presence across Facebook, search engines, and all other channels their customers use.
They have increased their lead volume while reducing costs.
Their business has become a leading, trusted brand in Syracuse, New York and its surrounding area.
Their efforts have also resulted in the following:
Online Visibility
484%
growth in overall search traffic YoY
Lead Generation
44%
increase in leads in 1 year
47%
decrease in cost-per-lead YoY
Revenue
46%
growth in revenue YoY
Reputation Management
30+
Their team has sent 30+ review requests in 1 month which led to 7 new reviews posted to Google.
Thrilled with their results, the Barry Best Seamless Gutters team has shifted focus to recruiting. They’ve become so overwhelmed with new customers, they’re struggling to hire enough employees handle the job volume. But if you ask us, that’s not a bad problem to have!
Industry
Gutter
Size
7 employees
Headquarters
Canastota, New York
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