Surefire Local leadership

Mike is the ultimate motivator, having led sales organizations on every scale, from small teams to hundreds of professionals over 10+ years. As CEO at Surefire Local, Mike’s influence on the industry has helped revolutionize the way businesses think about software and its role in their growth. Hired in Fall 2020 as Chief Revenue Officer and then President, Michael has played an instrumental role in accelerating the company’s growth and organizational framework to provide its customers with software they love and rely on every day. Prior to joining Surefire Local, Mike was the CRO of Digital Pharmacist (acquired by K1 Investment Management) and held senior leadership positions at Main Street Hub (acquired by GoDaddy), and Austin’s original SaaS start-up ProfitFuel (acquired by Yodle).

Jeff brings an exceptional track record to Surefire Local, having led Sales, Marketing, Product Management, Operations, and Customer Success teams over his storied career. His experience in growing SaaS companies through customer adoption and engagement spans from small startups with a few employees to large organizations with thousands of employees across multiple geographies. Prior to joining Surefire Local, Jeff was Head of Account Management Services for GoDaddy.

Maureen is the mastermind behind the scenes who makes the impossible possible. As CTO at Surefire Local, she has been instrumental in overseeing the product development of the industry’s most powerful marketing software and spearheads the company’s innovation initiatives. Prior to joining Surefire Local, Maureen held a leadership position at CNS Partners.

Michael brings a breadth of experience with over 25 years of financial and management experience, including CFO, VP of Finance, Corporate Controller and Auditor positions. Michael's leadership will be paramount as he works to position Surefire Local for accelerated growth and attract growth capital to help the company achieve its ambitious goals.

Sadaf is a highly accomplished, visionary senior executive, recognized for her outstanding contributions to marketing, operations, and strategic development across various B2B SaaS industries. In her time at Surefire Local, she has set a new standard for the company and has driven exponential revenue growth, unprecedented levels of success, and created enduring value for Surefire Local customers and brand partners. Sadaf has supported two successful private equity exits, including Level Access (a JMI Equity and KKR company) and EveryAction (formerly a Insight Partners company and now a Apex Funds company).

Dustin brings over 15 years of experience leading high-performing teams across sales, customer success, and international operations. As Vice President of Revenue at Surefire Local, he plays a key role in driving the company’s growth strategy and ensuring its customers experience measurable success through innovative software solutions. Dustin joined the team in early 2025 after nearly seven years at OJO Labs, where he led global expansion and customer engagement initiatives across the Caribbean. He previously held senior leadership roles at Web.com and Yodle, where he specialized in sales enablement and performance optimization.