Digitalization Drives Rapid SMB Growth
80 percent of US small businesses are not taking full advantage of digital tools.
Deloitte
12%
Avg. YoY Rev Growth
Basic Adoption
- Only has business email
- Marketing focused on traditional advertising (e.g. post)
- No website or social media
- No internal use of digital tools
21%
Avg. YoY Rev Growth
Intermediate Adoption
- Simple website with no ecommerce or bookings capabilities
- Listed on online directories/third party market place
- Limited social media
- Uses basic online marketing tools (Email advertising)
31%
Avg. YoY Rev Growth
High Adoption
- Advanced website with mobile acceeibility and ecommerce capabilities
- Highly engaged with social media
- Greater use of online marketing methods (webpage ad banners, social media ads)
- Utilizes digital tools internally such as video conferencing or cloud software
45%
Avg. YoY Rev Growth
Advanced Adoption
- Utilizes data from its website to analyze customer trends and inform business decisions
- Mobile app to enable customer engagement
- Leverages sophisticated online marketing tools such as search engine strategies (e.g. Google AdWords) and video
- Implements sales CRM platforms like Salesforce, Insightly, and Swiftpage
Digitally engaged SMBs earn ~2x the revenue per employee, experience 4x revenue growth verses SMBs with only basic adoption. These companies that invest and leverage digital tech see strong systematics growth and better overall customer development
Source: Deloitte, Google
