If you are looking for new ways to build your clinic’s online presence and its reputation, directory listings might be just what you’re looking for. Business directory listings will help you broaden your reach, improve your visibility, develop name recognition, and make it easier for your clients to find you.
The best way to begin is to find as many relevant business directories as you can and start listing your practice in them. However, once you have that information you will most likely want some type of directory listings management for veterinarians.
So let’s talk about directory listings for veterinarians. What are they, what are the benefits of directory listings, and how do directory listings help you attract more clients? Then we will tell you about a priceless resource for managing all your business listings and other daily marketing tasks all from a single platform.
Let’s get started!
What Are Directory Listings?
A directory listing is a local business listing that includes information about your company such as your name, address, and phone number (NAP). These listings are generally niche-based categories and include your location, business activity, or size. Business directory listings can be compiled and posted manually or by using automated online software (more about that in a moment).
Directory listings are also called citations and they are used to build relevance to a website and its locality. Search engines use citations to compile information about your business. This helps them understand how it might relate to a searcher’s inquiry.
The number of directory listings you have, the accuracy of the information contained therein, and the quality of the directory itself all help a search engine determine your clinic’s location, relevancy, and what it has to offer. Therefore, being listed in business directories will increase the chances of your clinic ranking higher in the search engines and map searches.
What Are the Most Common Elements of a Directory Listing?
All directory listings include a business’s name, address, and phone number. They also include other business information such as a business’s website URL, photos, videos, what insurances are accepted, and other business-specific details that might be helpful to clients looking for information.
The Benefits of Directory Listings
The benefits of managing your business across directory listings are huge and well worth the extra effort to post your clinic in as many of them as possible. Here are a few of the benefits you can expect.
- Increased Visibility
Business directories are usually found near the top of a search engine results page with the organic search results. Most people rely on this information because it’s quick and easy to find when they are looking for a veterinarian in their local area.
- Local Results
If your business is listed in one or more local directories, it will get more exposure because it will be listed on the local organic search results pages. This is because local business directories are based on location. So the search engines will serve up the listings that are near a searcher’s location.
- Brand Credibility
Being found in a local business directory will help build trust with the public. A local directory shows that you are a real and reputable clinic versus an unknown entity that might not be. The more people who see your name online in reputable directories, etc., the more it will help you build a positive brand reputation, credibility, and authority in your industry.
- Quick Access to Your Business
When people are looking for a local veterinarian, they don’t want to spend time scouring the internet to find one. That’s why business directory listings are so popular. This is because they are shown near the top of most search engine results pages, and they provide your business information, reviews, and ratings at a glance. Therefore, a business directory listing gives your clients a direct line of contact to your practice, which is easier for them and better for you.
How Directory Listings Help You Attract More Clients
Directory listings work exceptionally well for attracting more clients. Here are a few of the ways a directory listing can do just that.
1. Improves Your Online Presence
People are already searching online for a local veterinarian. So the more you post your company’s information on local business directories, the more people will see your business first, versus your competition that might not be in those same directories.
And even if they are, you can make your listing stronger by following all the industry best practices for business directory listings and completely filling out your listing with as much business information as possible. It all boils down to the more your business appears online, the higher your chances of being contacted by a potential client are.
2. Strengthens Your Clinic’s Reputation
When people are looking for a local veterinarian, they want social proof from others who can vouch for that clinic. So having your clinic listed in a local directory such as Yelp, etc. will give potential clients the social proof they need to decide whether they want to contact you.
3. Increases Brand Awareness
The more business directories your clinic is listed in, the more exposure it will receive. So it’s to your advantage to post your clinic in as many directories as possible (automated software can help—more about that in a moment). This also increases your brand exposure because if your competitors don’t appear in these listings, the more brand authority, brand reputation, and brand awareness you will receive.
4. Helps Grow Your Local Visibility
Directory listings will also help increase your local visibility. When someone is searching for a “veterinarian in (city name)” or searches for “veterinarian near me,” Google will display the local veterinary listings. So if your clinic is listed in the local directories, your clinic will be more easily found on Google. This is because Google usually shows the directory listings near the top of a search results page and the rest of the listings further down the page, so they are less likely to be seen.
5. Increases Your Chances of Being Recommended in a Voice Search
Voice searches are used frequently. Therefore, if you aren’t properly managing and maintaining your directory listings and other online information, it’s highly likely that your clinic will never be recommended when someone performs a voice search. Additionally, when people perform a voice search, that search results in a single recommendation, and you want that recommendation to be you.
Regardless of whether you are using Google Assistant, Siri, Alexa, or something else, if your information isn’t consistent and up-to-date online, Google and the others won’t select your clinic to present to the searcher for any given voice search. So the bottom line is that directory listings help your clinic get recommended in voice searches.
6. Directory Listings Help Your Clinic Rank in the Google Local 3-Pack
The Google Local 3-Pack listings are based on a health score of your online listings. In fact, 25% of the ranking decision for being in the local 3-Pack comes from the content you have on your Google Business Profile, which is an extremely important business directory.
What Resources Are Available for Directory Listings Management for Veterinarians?
There are two options for posting your veterinary clinic to business directories. You can do it manually or you can use automated software or a similar type of system that makes the posting of your listing much quicker, easier, and the information more consistent.
Obviously, most people would rather have this process automated. So where can you find directory listings management for veterinarians that consists of an automated system? And wouldn’t it be nice if you could find a system that could help automate more than just your business directory listings?
Well…there is! It’s called Surefire Local.
What Is Surefire Local?
Surefire Local is an all-in-one marketing platform that will help you perform nine of your most important online marketing activities all from a single location.
Here are some of the things Surefire Local can help you do.
- Business Directory Listings
- Ratings and Reviews
- Location-Based Marketing Via Geo-Location Check-Ins
- Generate, Schedule, and Distribute Online Content
- Lead Generation
- Analytics and Reporting
- Competitor and Keyword Analysis
- Text Message Marketing
- Improve Search Visibility
- Online Advertising
- Reputation Management
- And More!
Why Choose Surefire Local Business Intelligence Marketing Software?
Surefire Local boasts a 4.5-Google Star Rating. It also provides a 34% average increase in SEO traffic for its clients and 85% more online reviews. Not to mention that most clients experience a 385% return on their investment.
With these kinds of statistics, isn’t it worth giving Surefire Local a try? Seriously, who doesn’t want more income, traffic, brand exposure, and 5-star reviews?
Attend a Surefire Local Marketing Platform Demo
Surefire Local’s business intelligence marketing software is available at a fraction of the cost of using other online digital marketing tools and resources. Additionally, Surefire Local costs much less than having a digital marketing agency perform these daily marketing tasks for you.
The best way to decide if the Surefire Local marketing software is right for you is to attend a Surefire Local demo. This will give you all the information you need to make an informed decision about whether this platform suits your specific business needs.
We hope you found this article on Directory Listings Management for Veterinarians helpful. We look forward to hearing from you!