Successful local marketing has always been predicated on how local customers find you. With search becoming increasingly mobile, voice-assisted and hyperlocal, the search journey has shifted from browsing to asking. Your goal as a business owner is therefore to show up and answer questions everywhere your customers are looking.
Here’s where you’ll want to lay the groundwork:
Does your website have structured data (local schema)? Are your website elements (title tags, headers, content, images, links, etc.) optimized? Do you have prominent mentions of your local service area on your website?
Google My Business
Have you claimed your profile on Google My Business and all popular local listings? Are your listings complete, consistent and accurate (service areas, service list, photos, videos, NAP, etc.)? Are you using your business listings to tell your story?
Do you have recent reviews (three months or less)? Are you asking your customers for feedback? Are you responding to reviews, both positive and negative? Are you training your staff to respond to reviews? Are you using positive reviews to showcase what’s great about your brand?
Do you check in at your job locations? Do you take and post photos and videos of your staff in action? Do you add your location to all relevant social media posts?
Do you create and publish content with location signals on a regular basis? Do you look for opportunities for local involvement that you can post about on your blog and social media?
Increase your local search visibility with Surefire Local.
Local isn’t just part of our name; it’s what we do best. We want to help you develop a coordinated marketing strategy to get you found everywhere your customers are looking—without the unnecessary time suck or strain on your bottom line.
Learn all about Surefire’s hardworking marketing solutions by calling 571-327-3391 or by dropping us a line at firstname.lastname@example.org.