Running a veterinary clinic means that you are constantly working to provide the best possible care to your patients. After all, pets are family to their owners, and they want nothing but the best possible care and consideration given to their furry friends. But providing such a high level of care might mean that you don’t have as much time to spend on other parts of your business, like your marketing.
Marketing automation can help you create more consistent marketing campaigns, get better results from your investments, and take the burden of daily marketing tasks off of your hands. When you have more free time, you can devote your energy to higher-level marketing tasks that have a bigger impact on your business growth and success. In order to accomplish this, however, you first need to find a marketing automation for veterinarians that can be used to make your marketing more effective.
What is Marketing Automation?
Marketing automation is a term used to describe software and digital tools that help you manage the most repetitive tasks and daily activities from your marketing program. Marketing automation helps take the monotonous tasks off of your plate and uses the tool to complete them automatically, rather than requiring manual input.
Marketing automation helps marketing departments and individuals working on growing their businesses get more out of their time and have more effective marketing programs for their online and digital channels. Marketing automation can handle tasks like sending out emails, posting on social media, and following up with clients on upcoming appointments or vet visits. Other key tasks that can be handled by marketing automation include:
- Personalization in marketing campaigns
- Drip campaigns to guide readers toward a CTA
- Sending out monthly newsletters
- Following up on previous emails or communications
- Sending out yearly reminders for vaccines and pet appointments
- Sharing new promotions with current customers
- Offering links to blogs or website pages with new insights and information
- Scheduling social media posts
- Optimizing digital ad performance
- Running audits of your website
- Doing keyword research for your upcoming campaigns
- Ranking or qualifying leads by importance
- Filtering out spam messaging and highlighting important communications
- Creating reports of your ongoing marketing activities
- Offering insights into new channels or tactics
- Running data analysis on your ROI
- Reminding internal team members of events or tasks
- Syncing data across platforms
Why is Marketing Automation Important?
In today’s business world, you are faced with increasingly complicated business environments. Things like labor management, evolving and proliferating marketing channels and tools, and changing customer demands make your job harder. And, on top of that, you are still required to make sure that your furry friends are given the care and attention they deserve to be as healthy as possible.
Without marketing automation, it can be easy to get overwhelmed and frustrated with the amount of small or repetitive tasks needed in order to accomplish simple marketing goals, like starting an email campaign or posting pictures on social media. By utilizing a marketing automation software platform, you can take the stress away and get better results at the same time.
Benefits of Marketing Automation
Now that you know a little more about what marketing automation is, let’s dive into the specific benefits of marketing automation for veterinarians and how it can help your clinic grow.
The first notable benefit is improved efficiency. When you use marketing automation, you save time throughout the day. Rather than manually completing tasks and taking up time with simple but necessary steps in your marketing campaigns, you can instead rely on marketing automation to do most of the work for you.
Marketing automation can help with lead generation, email marketing, and even your social media marketing efforts for both ads and regular posts. Marketing automation automates these tasks after you set up your goals, which then gives you more time back in your day to spend on bigger-picture marketing tasks and other important work that comes with running a successful veterinary practice.
Enhanced Targeting and Personalization
The next key benefit of automation is enhancing your targeting and personalization for your marketing efforts. Finding the right audience is key to the success of your campaigns. After all, you don’t want your ad dollars to go to people who don’t have pets or won’t otherwise be interested in your veterinary services. Marketing automation helps you find and target the right people at the right time.
Marketing automation uses tools and data to help you better understand your customers and target a more specific audience. You can narrow down on demographics and location information to help your focus be more pointed towards those most likely to become future customers. This allows you to create more personalized and effective marketing campaigns.
Better Measurement and Analytics
Another important benefit of having marketing automation is that it gives you better measurements, goals, and analytics than you can create manually. Marketing automation is connected to data banks and uses computer processing to go through the information collected by the platform. This helps provide detailed insights and analysis of your current customers, people who interact with your marketing campaigns, and other key data points.
When you have a better understanding of your results and your efforts, you can work to improve the effectiveness of your marketing initiatives. You can also use these insights to learn and identify what your areas of strength are, and what areas need improvement. By letting the automation software do the processing for you, you can instead focus your time on addressing the insights, rather than trying to find them.
Greater Reach and Visibility
By using marketing automation software and platforms, you can expand your reach and your visibility among key digital marketing channels. Trying to run different campaigns through different channels like social media platforms, your website, or third-party websites can be challenging. Marketing automation helps you pull your plans together and leverage the most effective digital marketing channels for your specific needs.
Another great benefit of marketing automation is that it helps you know which channels are the best to reach your specific audience. It can even help you figure out what times of day or days of the week are more efficient at getting your message across to your target audience. By taking care of this part of marketing for you, you can instead spend your time focused on your practice and your patients.
Improved Integration and Collaboration
The final benefit of marketing automation that you should consider is the improved level of integration and collaboration you can get. A marketing automation platform often works as the foundation for all of your marketing campaigns. Other tools and platforms will integrate with your marketing automation tool, allowing you to get a 360 scope of your marketing efforts and enhance your success across the different channels.
Marketing automation also helps improve collaboration with your own team members. It helps define roles clearly within an organization and gives teams more collaboration and coordination tools in order to accomplish marketing goals together and on time. It can even help you coordinate efforts with third-party providers or team members who are remote or not in the office at the time of a task deadline.
Attend a Surefire Local Marketing Platform Demo
At Surefire Local, we understand how important it is for you to have time in your day to focus on providing exceptional veterinary services to your clients. We also understand that marketing is an important part of your success as a vet clinic, and without a strong digital marketing program, it might be hard to succeed in the future and outshine your competitors in the digital world. That’s why we’re here to help.
The Surefire Local Marketing Platform is a business intelligence software that helps you accomplish your most important marketing automation goals with ease. Surefire Local is only a fraction of the cost of other online tools and platforms, or even marketing agencies who work with veterinary clinics. It helps you monitor, organize, and complete your marketing activities in a single platform, so you don’t have to try and log into multiple tools just to accomplish simple tasks.
To learn more about Surefire Local and discover how we can help you take your business to the next level with marketing automation for veterinarians, then attend a Surefire Local demo. There you’ll learn all about the platform and how it can help you complete your next marketing campaign. Click the link above to learn more and schedule your demo now.