Did you know that 88% of local business searches on mobile devices result in calls or visits within 24 hours? This shows how ranking top on Google local search results can significantly impact your chiropractic practice.
As a result, it’s crucial to learn the anatomy of Google local search results, how to build a foundation for your digital footprint, and the tips that will drive your online presence. To learn this and more, read on!
The Basics of a Google Local Search Results Page
How does Google rank its local search results?
How many tiers are there on a Google local search results page?
Which unit comes first, second, or last?
It’s essential to answer the above questions first before you make marketing decisions. Reason?
This equips you with the ABCs of Google ranking, helping you to strategize and use apt approaches to ensure you increase your local reach. You get to enjoy better returns!
Below is the anatomy of the Google local search results page:
Also known as the paid listings, this unit appears at the top of Google’s local search results page. In this tier, Google can highlight your chiropractic practice location and point users to contact or visit your business.
For instance, if users search for ‘chiropractic centers near me’ on Google, this search engine may present your business location on the ads. Setting up location extensions optimizes your chance to appear top!
The Local Map Pack follows the Google ads unit. It shows a map of business locations and a list of relevant businesses that match the particular search.
Think about it: when local patients are searching for a chiropractic center, they need a specialist near their residence not far away from them. So, appearing on this unit means every local user who searches for chiropractic services sees your business.
Moreover, users can access your business address, phone number, hours, and website. It’s easy for them to contact you or learn more about you!
This is the most challenging tier to rank in as there are many competitors. Also known as organic listing, it appears last on Google’s local search results page. Nevertheless, it costs nothing and has enormous returns.
The organic listing also helps you boost your chiropractic practice’s credibility and drive tons of traffic to your website. You can utilize it to increase your online presence and reach more local clients!
Building the Foundation of Your Digital Footprint
Digital footprint refers to the trail that users can pursue when looking for a solution for their problems. For example, Google users may be looking for chiropractic centers or related services like lifestyle advice to help them with their health and wellness.
In such a case, this trail will inform users whether your business is worth their money or not!
Besides helping you kickstart digital marketing, the foundation of your digital footprint helps you reap returns in the long run. You get to enjoy tons of opportunities like traffic, leads, and sales consistently.
Do you want to build the base of your digital presence?
Let’s get started!
Step 1. Capitalize on the 5 Primary Local Search Signals Google Uses to Determine Your Online Visibility
Google uses different local signals when ranking businesses. Consequently, as a business owner who wants to propel their chiropractic practice, you need to leverage them to ensure you stay at the top.
Below are the 5 key local search signals that will help you boost your online visibility:
- Google My Business
- Online directories or citations
- Listings on review sites
- Photos on Google My Business
- The location
Step 2. Appear on Different Units
Having your business on the top unit is a great accomplishment for your business. But this can be restrictive in terms of growth.
As a result, you should aim to appear in all or almost all the tiers. So, whether users choose to view organic or paid listings, you will have more traffic than you can turn into leads and sales.
Besides returns, appearing in multiple units builds trust as users view you as an authority in chiropractic practice. So why not leverage all the Google local units to boost your chiropractic business?
Step 3. Leverage the Core Elements of Digital Footprint
Google tiers and search signals cannot work solely to rank you at the top of Google’s local search results. You need to appropriate the core elements and optimize them to stay ahead of your competitors.
Simply put, it’s through these key elements that you have a digital footprint. So, what are the core components of your digital presence?
With top SEO skills, you can get your website content at the top of Google’s local search results page; organic listings. Consequently, you will receive massive traffic, but this does not guarantee sales if your web content is not exceptional.
For instance, if a local patient wants to learn the different treatments for lower back pain, you need to have quality and appealing web content for it. So keep your home page and landing pages concise and captivating!
Google My Business
With a Google My Business account, you can customize your profile. For instance, add photos or offers to attract more clients to your business. Your prospective clients can also reach you through messaging or calls.
Moreover, Google allows you to track how users engage with your profile. You get to see the clicks, bookings, followings, and calls and enhance different aspects to boost your online visibility.
Business Listings give local users essential information concerning your business like the name, address, phone number (NAP), website, and the hours you operate.
As a result, any inaccuracy in this information means your ranking is affected, and if not, users may obtain the wrong office hours or phone number.
Is your blog content optimized for Google?
Is it informative to the users?
People dislike it when you are too salesy in your content. For example, when users search for ‘sciatica prevention,’ they want to learn the different ways they can stop or alleviate this condition. But when you start selling from the intro to the conclusion, it puts them off.
That’s why you need to take a different approach; talk about preventing this from occurring. Then tell them if it happens, you can help them restore their health and happiness. This approach will help you address their problem and sell!
It’s essential to keep an eye on your review score and the number of reviews your business has. This not only affects your ranking but also the purchasing decision of other users. As a result, you need to channel efforts towards increasing reviews and improving the score!
One of the small business marketing tools that can help you boost your local reach is paid advertising. Reason? They help you reach your target audience and are exceptionally designed to scale your sales.
Unlike in the past, most business owners are utilizing numerous social media platforms to propel their businesses. Whether TikTok, Facebook, Twitter, or Instagram, as long as they can reach and engage local prospective clients.
Photos and Videos
Photos and videos are a goldmine for most renowned companies, and that’s why they continue investing in personnel and equipment to ensure these two are top-notch. You can leverage this element to enhance your reach!
Business information gives users access to essential details like product information which influences their decision to engage your business. You have to ensure it’s accurate if you want to reap benefits.
Tips for Increasing Online Visibility
Looking for tips to increase your online visibility? Below are Google local marketing tips for chiropractors in different tiers:
1. Google Ads
- Consider all Google requirements when making your ad to meet the threshold.
- Create top-notch landing pages and optimize them with a strong CTA, consistent branding, and high relevancy.
- Use keywords that match the users’ terms and remain relevant.
2. Local Map Pack
- Google considers citations when ranking Local Map Pack, so increasing citations while presenting your information consistently will help your business secure the top position.
- Collaborate with other authorities in your field to support community activities like charities. This will build trust amongst the local people and earn you strong citations.
- You can also increase your online visibility by optimizing the local search signals.
3. Organic Listings
- Benchmark local authorities that appear on the first page of Google local search results on aspects like content presentation and landing pages.
- Ensure you cater to users’ searcher’s intent by remaining relevant to the subject.
- Leverage on-site SEO.
- Ensure your website is mobile-friendly.
- Build online links to boost your credibility.
Partner with a Marketing Intelligence Platform
Utilizing Google’s local marketing tools is essential for your chiropractic practice. However, it can be challenging, especially if you have other issues with running your business. As a result, getting an established all-in-one marketing intelligence platform like Surefire Local Marketing Platform is necessary.
It will simplify digital marketing, attract new patients, and grow your chiropractic practice profitability!
Increasing local reach on Google search and maps helps you scale your chiropractic practice. You can accomplish this by understanding the principles of a Google local search results page, building a foundation for your digital footprint, and implementing the above tips on each unit.
Don’t forget to partner with a marketing intelligence that will help you keep every aspect in check!