If you want to attract new med spa clients, it’s important to have great photos on your Google Business profile. People are visual by nature and will often choose a business based on its appearance. That’s why it’s essential to take the time to select high-quality photos that accurately represent your med spa and the services you provide.
Below, explore the basics of Google Business photos and how they boost your profile, top tips for choosing the best pictures, and how you can manage not only your GMB profile but multiple other aspects of your med spa marketing all in one place. With these tips, you can be sure that your med spa will stand out from the competition on Google Business, so you can drive more qualified leads.
How Do Photos Benefit Your Google Business Profile?
Your Google Business profile is one of the first places potential customers go to learn about your business. Photos are a key part of your profile, if not the most important aspect of your overall presence. Photos help people get a feel for your med spa and what you have to offer patients who book an appointment at your office.
Publishing high-quality photos on your GMB profile also:
Helps Patients Know What to Expect
For example, if you’re a med spa, potential customers might want to see before-and-after photos of treatments you offer, or pictures of your facility and staff. Adding photos helps give people a better understanding of what you do and what they can expect from your business.
Improves Your Click-Through Rate
Your click-through rate (CTR) is the percentage of people who see your advertisement or Google listing and then click through to your website.
Adding attractive photos that both draw the attention of users and provide them with valuable information about your med spa can help improve your CTR by making your listing more visually appealing. Users are much more likely to click on listings with aesthetically pleasing photos than listings with drab images or no photos at all.
Helps Your Website Rank Higher
Popular digital marketing publication Search Engine Land reports that establishments with more photos on their Google Business profiles get significantly more business than those with fewer images. Companies with over 100 GMB images reportedly get a staggering 520% more calls and 1,065% more website visits than the average business.
The difference in engagement between businesses that have 51-100 photos and those that have 101+ images is also worth noting. Businesses with 50-100 photos get on average 2,800 search views per month and 1,900 map views, while companies with 101+ images see upwards of 10,000 search views a month and 11,280 map views. Simply put, if you don’t already have a ton of pictures on your GMB profile, now is the time to get started.
Understanding Google Business Profile Photos
There are three primary categories of photos for your Google Business Profile — profile photos, cover photos, and additional photos.
Profile photos are the images that represent your business on Google Maps and search. These photos should be high-quality and professional, since they are one of the first things potential customers see when they find your business online.
Cover photos are the large banner images that appear at the top of your GMB profile. These images should be eye-catching and relevant to your business to help you stand out from other med spas in your area.
Additional photos are any other images you choose to add to your GMB profile. These could be interior shots of your office, skin care products you sell, or team members who work with you. Publishing additional photos is a great way to give potential customers a more well-rounded view of what your med spa has to offer its patients.
Types of Photos
There are several types of photos that can be added to your GMB profile. The most common are logo photos, product and service photos, team member headshots, and customer testimonial headshots, which we go into more detail below.
Your med spa’s logo is the perfect thumbnail image for your GMB profile and can help make it more recognizable to potential customers who visit your establishment online. If you don’t already have a good logo, you can create one or hire a professional logo designer to help.
Product & Service Photos
Product photos are pictures of the products or services you offer at your med spa. These could be before-and-after shots of treatments, pictures of popular skin care products you sell, or even just simple shots of your team members in action.
Team Member Headshots
Team member headshots are a great way to help potential patients feel like they already know your staff before they arrive at your office. These photos can be group shots or individual headshots, or you can take some of both. Either way, photos of your team members humanize your practice and help it feel more relatable to potential clients.
Customer Testimonial Headshots
Customer testimonial headshots take things one step further by featuring real customer reviews along with pictures of the people who left them. This is particularly effective for med spas, because this allows patients to actually see the work that they’re describing in their testimonials. Posting customer stories helps build trust with new patients by highlighting the positive experiences customers have had with your business in the past.
5 Smart Google Business Profile Photo Tips For Med Spas
Make sure your photos are the right size and resolution.
The first step to creating great photos for your GMB profile is to make sure they’re the right size and resolution. Google recommends that you use high-resolution photos that are at least 720px by 720px, and have a resolution of 72 DPI (dots per inch). Higher resolutions will result in better-looking photos, but will also take up more space on your computer’s hard drive. But if your photos are too small, they won’t be visible on both desktop and mobile devices.
Photos should be saved in either JPG or PNG format. GIFs can also be used, but they’re not recommended because they tend to be lower quality than other image formats.
Take pictures of your office building from different angles.
Another way to make sure your Google Business profile photos stand out is to take pictures of your office building from different angles and even at different times of the day. This will give potential customers a better idea of what your med spa looks like, no matter what direction they are coming from.
Crop your photos for the best visibility on both desktop and mobile devices.
Once you’ve taken some great pictures and made sure they’re the right size, file type, and resolution, you should crop them to display the focal point of the photo in the center on desktops and mobile devices. Google recommends that you crop your photos to a 16:9 ratio for the best results.
Optimize your pictures for SEO.
Your photos should also be SEO optimized for the best search engine performance. This means adding keywords to your photo file names and alt text so that they show up when people search for med spas in your area. Although these generally aren’t visible to users who visit your site, they’re important for telling Google what your photos are about and how they should be categorized and ranked.
Regularly add new photos to your med spa’s Google Business profile.
Finally, don’t forget to regularly add new photos to your profile. Not only does this keep potential customers interested in what you have to offer, it boosts your search engine ranking results so you stay on top of your competitors in Google listings.
Manage Your GMB Profile From Our All-In-One Business Intelligence Marketing Platform
Surefire Local’s all-in-one business intelligence marketing platform can help you manage your Google Business profile with ease. Instead of logging into multiple different accounts to manage each part of your campaign, you can use our one-stop marketing tool to do everything from a single integrated dashboard.
Our platform includes features such as:
- A listing builder that lets you create and optimize your listings for maximum visibility and impact
- An SEO tool that helps you track your rankings and ensure your med spa is visible for relevant searches
- A social media management tool to help you post updates and photos to your GMB profile on a regular basis
- A review management tool to help you monitor and respond to reviews left by customers
Schedule a Demo With Surefire Local Today
If you want to attract more customers and grow your business, it’s important to have great photos on your Google Business profile. But with so many different photo categories and requirements, it can be tough to know where to start. Schedule a demo with Surefire Local today by calling (703) 884-8442 or filling out our quick online form to learn more about how our platform can help you manage your GMB profile and grow your med spa business.