Welcome to the scoop, where Surefire spills entertaining news and cures your digital marketing blues. Check back every other week to get the latest.
Inspiration of the Day
“58% of consumers now find local businesses through a voice search.” Is your business ready for the new age of voice search?
4 Steps to Becoming Voice-Search Ready
Local businesses need to be able to assess if they are optimized for local voice search queries and identify areas for improvement. Essentially, voice search readiness is a stricter form of local SEO…so optimizing for voice search will automatically optimize for local SEO.
Here are some tips for local marketing that will gradually lead to an increase in sales:
-Claim your Google Local Listing
-Run local SEM campaigns
-Engage with your audience on social media
-Get reviews and testimonials
-Tell your story across all marketing channels
Why voice?
I don’t use voice recognition devices. Why does my business need to be optimized for them?
Good question. Even though you may not use Alexa, Google, or Siri, don’t assume that your ideal customer doesn’t! It’s important to be found across all possible channels for your audience. The more consistent your digital marketing presence is, the more you will get found and gain customers.
Preparing for Voice-Search
If you’re interested in learning more about how to prepare for voice search, we’re hosting a webinar on August 27th at 3pm ET / 12pm PT. Join us online to learn a few ways you can get your website and digital presence aligned to rank in voice search and recommended on devices like Amazon Alexa, Google Home, and Siri. Learn more and register now!
Surefire Status
We are gearing up for something big. If you haven’t heard already, we’ve got a new launch of our Surefire Local Marketing Platform coming soon that will completely change the way you look at marketing. Seriously, you don’t want to miss out on seeing this. You can book 15 minutes to learn more about what you’ll be able to do with our new technology.