Welcome to the scoop, where Surefire spills entertaining news and cures your digital marketing blues. Check back every other week to get the latest.
“The biggest risk is not taking any risk… In a world that’s changing really quickly, the only strategy that is guaranteed to fail is not taking risks.” – Mark Zuckerberg
Why business owners should take risks
Businesses naturally cannot thrive without taking some risks. However, this doesn’t mean risks shouldn’t be calculated. Here are some reasons why risk takers are winners:
-Innovation cannot take place without risks
-You learn from taking risks: failure will teach you how to think and plan strategically.
-Risk takers have a competitive advantage: since most people tend to avoid risk, those who are brave enough to take risks are already one step ahead.
Q & A
I only make big business decisions if I know it will have a significant return on investment. Why should I invest in digital marketing?
That’s our philosophy too! But knowing is not enough. Having the tools to adjust your programs in real time is a great necessity. When you spend your marketing money efficiently and can see exactly how you are performing instantaneously, it will help you outspend your competitors. You won’t be guessing about what’s working and what’s not.
The Surefire Culture
Our Surefire team values company culture and we strive to make every member feel heard. About once a quarter, our executive team holds an “all hands meeting” to run through company updates and allow all employees to ask questions and give input on the progress that we’ve made. What are some ways that you facilitate your company culture?
See your ROI in action
Interested in looking at a platform that lets you see where your return is highest? Be the first to take a look at our all-in-one marketing platform that lets you see the success of your digital programs in real time. You can book 15 minutes with a marketing expert if you want to see what other contractors are using.