Your chiropractic practice requires a lot of your time and attention to build. Getting discovered in your local area and growing your online presence is important in order to find new business and improve your reputation among the local community. But you might be uncertain about some digital marketing activities, like social media. Is it really valuable to your practice?
Social media is an incredibly powerful tool that chiropractors should take advantage of. It’s inexpensive, it works, and it can connect you directly to your audience. Getting started might seem overwhelming, but don’t worry. These social media tips for chiropractors will help you become a social expert and get the most out of your time investment in building your brand across the top social media platforms.
What is Social Media Marketing?
Social media marketing, at one point, was considered optional for businesses. When social media first started, businesses like healthcare facilities and wellness centers tended to opt-out. However, things have changed. Social media is now a major part of online marketing, and all businesses, no matter what industry they are a part of, should be active on social media.
The Best Platforms for Chiropractors
Not all social media platforms bring the same value to the table for chiropractors. Some will be inherently more worth your time to invest in than others. In order to get the most out of your social media strategy, you should only focus on platforms that your customers spend the most time on.
- Facebook: This platform is one of the most used in the world, and some older demographics will spend more time on Facebook than on other platforms, which can be great for chiropractors
- YouTube: Chiropractors have found great success with video content on social media, so platforms like YouTube are great for sharing videos of your techniques and customer success stories
- Instagram: This is another video and image-focused platform that can be used by chiropractors to help showcase what you can do
- TikTok: This is the fastest-growing platform online, and it has millions of monthly active users, many of whom are interested in watching short-form videos that chiropractors can upload
Why is Being on Social Media Valuable?
Being on social media has many benefits for chiropractors and people who work in chiropractic facilities. Here are some of the major reasons why being active on social media is so valuable for chiropractors.
People Expect Your Business to Be on Social Media
Not having a social media presence can be a red flag to some customers. They expect you to be on social media and actively post. When your business isn’t available online, it can make it appear like you aren’t that invested in growing your business or finding new customers. Customers want to find you when they search online.
People Rely on Peer Validation
Social media is a powerful tool for peer validation and the power of word-of-mouth. When happy customers post on your social profiles or give reviews and testimonials, it goes a long way in proving to new customers that you are legitimate and a great potential option for whatever chiropractic concerns they may have.
People Use Social Media for Research & Discovery
Just like Google, people will use social media platforms as search engines for researching and discovering new businesses in their local area. Someone might go on Instagram and look for chiropractors near them, or use Facebook as a way to browse through different local chiropractic offices.
People Want an Insider View of Your Business
Social media allows you to showcase what makes your business unique. You can use social media to post things about your office life, your staff, and the personality of your brand. Customers use social media to determine what you’re like and what they can expect from their experience with your business.
People Want to See Your Results
Social media is a great way to promote your results and share your success stories. You can take videos of customer testimonials, images of your staff in action, and even post before and after shots to showcase how others have found success with your business. Social media allows you to share and showcase these results.
7 Social Media Tips for Chiropractors
As a chiropractor, you may not have a strong background in social media marketing. But that doesn’t mean you can’t succeed. Take a look at these social media tips for chiropractors and think about how you can implement them into your business.
1. Post Consistently
The first tip is to make sure that you are posting consistently. Having a regular posting schedule and planning in advance allows you to maintain regular posts and deliver them to your audience at expected times. It also takes the pressure off of you to come up with posts on the fly.
When you post consistently, it tells the social media algorithm that you are active and should be promoted to the top of feeds. It also helps your followers get value out of their choice to follow your business.
2. Share Visually Appealing Images and Videos
Another important tip to keep in mind is that people on social media want to see things that are visually appealing. A long text post won’t be as effective as a great video or image, and an image that doesn’t capture the attention of your audience isn’t as valuable.
As a chiropractor, you have an opportunity to share really unique videos and images that audiences will enjoy. People like watching chiropractors at work, so you can capture that audience and promote your business. Just be mindful of privacy and HIPAA laws.
3. Treat Platforms Differently
Every social media platform is different. They have different audiences, different styles of posts, different ways of tracking metrics, and different algorithms. That means that content that works well on one platform won’t work exactly the same on another.
You need to treat all of your social media platforms differently. What gets the most engagement on YouTube is different than a platform like TikTok, where a different style and tone are expected. Create content specifically for different platforms, and monitor what works to adjust your strategy.
4. Respond to Comments and Questions
Another great social media tip for chiropractors is to answer questions and comments that come in from your followers. Social media is unique from other marketing channels because it allows you to communicate with customers one-on-one.
When a follower asks a question and tags your business, you should respond publicly. You should also monitor your direct messages and respond to customers there as well. By being active and engaging with your followers, you can grow your business and improve your reputation online.
5. Educate Your Community
Social media isn’t just about giving customers fun videos to watch and creating flashy graphics. While you want to have fun on social media, you also need to provide value by educating your community about chiropractic medicine and your business services.
Chiropractic medicine is widely misunderstood by people, so using your social media platforms as a way to spread awareness of the benefits of chiropractic care and give important educational information to your followers helps grow your business and provide value to your audience.
6. Be Authentic
Authenticity is another important part of your social media strategy. If you appear unauthentic and fake to your audiences, they won’t be as accepting or trusting of your brand. Be honest in your posts, take accountability for any mistakes you make, and don’t put too much effort into having professionally-shot videos when an honest post from a smartphone will work.
Rather than focusing on selling and pushing for sales, your social media content should educate readers and show off what makes you great. The clicks and revenue will come in after that.
7. Set Goals and Be Strategic
Social media marketing, like all types of digital marketing, isn’t just random. It requires strategic plans and clear goals in order to be successful. If you start posting without a strategy, you won’t be able to monitor if your social media efforts are working or if they need to be refined.
Spend time nurturing your social media presence and take it slow. Don’t jump in with 3 posts a day on 5 different platforms before you know what your audience is looking for. Instead, work on slowly building up your audience and creating posts that have great metrics for your business goals.
Attend a Surefire Local Marketing Demo
Implementing these social media tips for chiropractors is easier said than done, especially if your digital marketing efforts have just started. Rather than trying to do it without help, using a marketing platform can make social media easy and effective. The right platform can help you track your metrics, make adjustments to your strategies, and schedule your posts.
Surefire Local is a business intelligence marketing software that comes at a fraction of the cost of other tools or agencies. It helps you manage the most important online marketing activities, including social media, within one platform. To learn more about Surefire Local, sign up for a demo today.