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Part 1. What Will Stick
2020 is a year unlike any other. As home remodeling businesses try to adapt to the ongoing pandemic and thrive under the uncertainties, it’s important to consider what will stick and what things will go back to normal post-COVID 19. “If you know or you think certain things are going to stick,” Mark Richardson says, “are you preparing yourself or your team to really get more proficient, or even masterful at those particular things?”
On the client side of things, Mark says that they will always make their home their top priority. This means they’re still likely to work from home even when things go back to normal, and will focus on remodeling projects that promote better health and safety. They may also invest in upgrades that allow them to adjust accordingly and more comfortably to home-based working and learning.
On the type of projects you should offer, Mark thinks that outdoor living will remain a popular and enduring upgrade for homeowners. The same goes for kitchen and bath projects, especially if they involve advanced features that ensure improved health and safety. On the other hand, projects that open up space in the home are a no-go.
On the business itself, Mark says that team interaction and communication will shift to online format. Leaders will become more empathetic and engaged when it comes to binding the team together. Technology acumen will also become a given for everyone, and a safe schedule and work environment will be given more focus.
Instead of paying more attention to fads, you’ll want to invest the time, money, and training on the things that will clearly remain when the pandemic situation is finally resolved.
Part 2. Interview with Michael Anschel, President of OA Design + Build + Architecture
In this section of the podcast, Mark discusses green building with Michael Anschel, President of a Minneapolis-based design-build company. While the concept of a healthier and greener home used to be seen as a sort of trend, the COVID-19 situation has sparked a renewed and potentially lasting interest in green building, making it a top priority now. “There’s more attention and interest being vocalized now,” says Michael. “People are very hyper-aware of the materials that they bring into their house and are going to be living with them–and they want their homes to be healthier in general.”
Tune in as Mark and Michael further discuss green building, including the importance of heat recovery ventilation and indoor air quality, as it relates to the situation we’re all experiencing right now.