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Part 1. Recap of Remodeling Mastery Topics
How do you improve your remodeling business in these challenging times? What are the actions you should be taking? Over the past few months, Mark has covered a number of topics that answers these questions. He provides a quick and handy recap in this section of the blog:
- Why Remodeling is Hot. Despite the COVID-19 pandemic, home remodeling businesses are thriving. Mark says it’s important for remodelers to have the perspective that this increased interest in home upgrades can still change later on.
- False Positives. There’s a call for big home projects, and remodelers across the country are more than happy to answer. But the current circumstances can change anytime, and Mark encourages remodelers to focus on short-term wins, but not necessarily seeing them as long-term trends.
- New Habits. The pandemic has forced remodelers to make considerable adjustments, allowing them to form new habits. Even when things go back to normal, these new, deep-rooted habits will still provide a big influence in how they do business.
- 12-Week Year. In this podcast, Mark talks about how you can incorporate the 12-Week Year Cycle to your current business model for greater success and profit.
- It’s a Marathon, Not a Sprint. Mark encourages remodelers to look at what’s happening right now as a marathon they’ll have to prepare and overcome challenges for.
- Investing in Yourself. What are you doing to invest more in yourself? Mark advises that remodelers should be doing more of it now (if they haven’t before).
Part 2. Don’t Go It Alone
“None of us is as smart as all of us.” Mark believes that remodelers can become more successful if they consider accepting help in their business. He says the first thing they should do is to invest time and energy into the whole notion of ‘not being alone’. Mark expounds on that through these handy tips:
- ‘We all need a coach.’ Mark emphasizes the importance of having someone you can talk to or ask for advice–professional or otherwise.
- Change your paradigm in terms of alliances. This means altering your perspective about the people you interact with to form strategic alliances that allow you both to reach a common goal.
- Spend time and energy in industry-related associations. These include National Association of the Remodeling Industry (NARI), Kitchen & Bath Association, and Professional Remodeler.
- Join different business networking groups. While these groups don’t have to be necessarily related to the remodeling industry, they will offer some good insight about the topic of business.
- Spend time with friends and family. Focus on them being fully engaged and empathetic about what you’re experiencing with your work, team, and clients.
- Connect with targeted groups in the industry. These include Remodelers Advantage and other contractor networking groups.
- Consider Remodeling Mastery Roundtables. This new group focuses on your time and efficiency, and is facilitated by industry leaders that are committed to improvement and growth.
When it comes to business, especially in these trying times, it’s best not to go at it alone.
Part 3. Interview with Erika Taylor, Director of Content for Professional Remodeler
What does our special guest see in the current remodeling space? Erika Taylor, Director of Content for Professional Remodeler, reveals that the design/build side of the business is doing well, but with remodelers taking a ‘wait-and-see approach’ to the whole thing. The home improvement side, meanwhile, is doing even better, with business owners taking full advantage of their new leads to expand and hire more people. Mark and Erika talk further about improving peer-to-peer connection between remodelers (such as joining roundtable groups) and how it can promote growth and success.