Every business owner wants a smooth, frictionless marketing plan that works perfectly and brings in ideally only qualified leads. But when you’re trying to run a med spa and build your business at the same time, it can feel overwhelming. There’s a lot involved in dealing with patients and running a med spa business day to day and then trying to find the time to market it as well.
However, there is a solution that can help you take at least some of the tasks off your to-do list and assist you with growing your business too.
In this article, we’re going to look at marketing automation for med spas, including what it is, how it can help, and what the benefits are of using automation for your med spa.
What is marketing automation?
If you’ve ever used a scheduler to send out emails or publish social media posts for you, you’ve used marketing automation. It’s simply software that will help you reduce some of those repetitive marketing tasks and get ahead.
But marketing automation can do far more than just schedule posts. You can manage, create, and schedule your content marketing, automatically request reviews and follow up if people don’t reply, manage your email marketing, update your Google Business Profile (GBP) and over 80 business directories with just a few clicks, nurture your leads, and so much more.
Why is marketing automation important?
We’ve given you quite a list of tasks that marketing automation can do for you. That’s really important because it can give you several hours of your time back each week. You can use that time to see more patients, to spend time planning for the long term and growing your business, or whatever suits your med spa’s best interests. Marketing automation gives you critical thinking space and the time to implement new systems and processes that can help you run your business far more efficiently and smoothly. Or you might want to use the time to add more services, to go for more training, or simply to plan a much-needed break.
Running a business is never easy. So many businesses are still dealing with the aftereffects of the pandemic and a less-than-stable economy. As if that wasn’t enough, there are always new marketing channels, tools, and jargon to learn and keep on top of. And clients are increasingly demanding since spending so much time shopping online during the pandemic. Clients now expect an extremely high standard of customer care, and they want to shop how they want to shop, not necessarily how you wish they did. They want to be able to find information and answers to their questions whether it’s three am or the middle of the day, and they want to contact businesses via a range of channels, including sending direct messages on any social media platform they prefer.
Just running a business can be more than enough on its own, but these added demands can feel highly frustrating and even completely overwhelming.
While we’re not claiming marketing automation is a complete cure-all, we can tell you that automating your business has a whole range of benefits and can help take off some of the load.
Benefits of marketing automation for med spas
You know your own med spa business better than anyone, so no doubt you can come up with your own list of what marketing automation could do for your business, but we’re going to give you a list of just some of the benefits to give you some ideas.
We’d also recommend that you book a demo of Surefire Local’s professional marketing platform to show you just what’s possible and how much time and effort you could save with the right software.
1. Improved efficiency
We’ve listed so many tasks that marketing automation can take off your plate already, but when you first introduce marketing automation, be prepared for two things:
- There will be a learning curve. You’ll need to get used to the software and take your time in finding out what you want to automate and what’s best left to a human being. You’ll need to spend some time setting up your automations and testing and checking to see how things are working.
- Here’s the big thing about marketing automation: While yes, you do need to get used to it and learn what it can do, from there, it only gets better and better. You will eventually know far more about how to use it to its best for your business and you will gain data and analytics over time to keep learning how to continually improve what you do with your automation, how your marketing can be improved and made more efficient, and how you can also continually improve your business. Setting up your marketing automation isn’t just one and done, it’s a continuous cycle of improvement in efficiencies and savings.
2. Enhanced targeting and personalization
As an up-and-running med spa, no doubt you’ve done some work already on your buyer personas and worked out who is likely to buy from you and what their interests are, but with marketing automation, you can gain even more knowledge about your target audience and what to say to them to change them from interested followers to people making a decision to book with you.
The big benefit of marketing automation isn’t just about time and money saved and increasing efficiency. It’s about the data you collect along the way and the reports you can generate. The more you use the software, the more you’ll be able to closely analyze what you know about your target market and what they want.
You can then apply this knowledge to every other aspect of your marketing and also use it to make your business better and more responsive to your clients.
You can, for example, segment your mailing list into interests, and send out specifically targeted emails just to people on your list who are looking for microneedling or laser hair removal. For clients, receiving such a targeted email is incredible. They will feel understood and that their needs are being anticipated before they’ve even walked through the door of your med spa.
How much more likely are they to book with you than to book with a competitor that doesn’t make them feel like that?
3. Better measurement and analytics
We’ve covered some of the benefits of measurement and analytics above, but this really can be the motherlode. With accurate, up-to-the-minute statistics and measurements, you can see everything that is happening with your marketing and how it’s going. You can look at just one aspect only to drill down and find out what is working and what you need to stop, and you can look at the big picture right across your marketing and see what’s having the most impact on your bottom line.
You can clearly and quickly see areas of strength and areas for improvement. And you can save time, effort, and budget by eliminating the things that don’t work. Instead of guessing if your marketing is working and what in particular is making a difference, you can see for certain what you need to do more of and what you need to stop spending on immediately.
4. Greater reach and visibility
Your statistics give you a lot of insight into your target audience and you’ll be able to use these insights to tailor your email marketing, your content strategy, and your social media marketing to give your people more of what they want.
You’ll be able to see your most popular posts and content types, when is best to post on each platform, and what people are reading and what they don’t care about. You’ll be able to see very quickly if your audience decides to move from Twitter to Threads so that you can get ahead of them and greet them with the content they know and love. There are so many advantages to having this level of analytics available.
Keep providing superior, highly tailored content that your audience loves, and they will keep recommending you and helping you build your audience even further. Greater reach and visibility are right there for the taking with the knowledge you’ll gain from professional marketing software.
5. Improved integration and collaboration
Marketing automation doesn’t just help you build your business and satisfy your clients. It can also help you internally too, resulting in a better understanding between co-workers and teams, and more efficient and enthusiastic collaboration.
One of the worst things for any business is if one or more staff members try to hoard all their knowledge and keep it to themselves, becoming siloed and cutting themselves off from the rest of the team. With marketing software, and such detailed statistics and measurements, it’s much easier for everyone to see all the data they need and to understand what people do in other parts of the business and what impact everyone has on the bottom line. With such an understanding of their co-workers, it’s much less likely for there to be rivalries and cliques and far more likely that people will appreciate each other and what they do. They’re then more likely to collaborate and coordinate well together and share ideas and build the business together.
Attend a Surefire Local Marketing Platform demo
Surefire Local provides quality business intelligence marketing software at a fraction of the cost of other tools or agencies, helping you automate your marketing tasks and manage all of your most important online marketing activities within one platform.
You save time by learning only one piece of software with a clear, easy-to-use dashboard where you can see every aspect of your marketing.
Manage your email marketing, social media marketing, and content marketing. Gain and reply to reviews from your dashboard. Manage your paid ads, and far more, all without leaving our software.
Why not book a demo of our professional marketing platform and start to see how you can benefit from marketing automation in your med spa?