Does your med spa actively maintain an online presence? Having an online presence could mean the difference between your business succeeding and failing when it comes to growing your clinic and attracting new patients. Go ahead and take a look. Your competitors probably already have an online presence of some sort, and if you don’t appear anywhere online, chances are your potential clients probably won’t find you, they’ll find your competitors.
Well, let’s change that. The following is an online presence guide for med spas that’ll help get you going in the right direction. And if you already have an online presence, it will help you improve that presence.
Online Presence Guide for Med Spas
This guide will teach you what is needed to create and boost an online presence for your med spa.
What Is an Online Presence?
Your business might exist online, but if it’s hundreds of pages back in the search results, it might as well be non-existent because no one searches through hundreds of pages. Most people only search a few pages—if that. And they are more likely not going to search any further than the first or second pages. So even though you might have an online presence if your med spa isn’t on the first page or first few pages, you might as well not have a presence at all
Having a high page ranking equates to having good visibility, more authority, and credibility in your industry, and it contributes to your brand’s reputation.
There are several factors involved in this process.
- You – These are the actions you take and the content you produce to achieve higher page rankings.
- Public Perception – This is how people searching the internet perceive your med spa online. That includes what they are saying about you (your reputation) and how or if they engage with you.
- Internet Rankings – This is where your med spa stands in regard to the search engine rankings and social media algorithms.
The Benefits of Having an Online Presence
Here is why your med spa needs an online presence.
- Get Discovered More Easily
Most people search for local businesses on the internet before reaching out to them or visiting them in person. Therefore, if you don’t have an online presence, you are missing out on a huge amount of traffic.
- Be Seen as a Legitimate Business
When people search online and don’t see your med spa, it hurts your credibility, authority, and your reputation. That means you aren’t seen as a legitimate business. People use the internet to check consumer reviews, ask questions, request information, and get recommendations, etc. You need to be where your clients are; otherwise, in their minds, you don’t exist.
- Promote Your Business Around the Clock
A brick-and-mortar-only presence can’t advertise and promote for you around the clock. If your med spa has an online presence, you can provide your clients with information 24/7 and engage with them in real-time and at their convenience. This applies to every client, regardless of where they are on their buyer’s journey, or what digital device they are using.
- Save Money While Attracting New Patients
Using the various digital marketing platform analytics data, you will have all the information you need to show you what’s working, what’s not, and why, so you can immediately pivot when needed if the market or trends change on a dime.
- Earn Google’s Trust
Google and the other search engines look at each one of your digital assets and take them all into account to determine where they should be ranked. That includes your website, your social media pages, the number of business directories you’re listed in, and any other digital assets you might have.
- Nurture Client Relationships
Having an online presence enables you to nurture your client relationships more easily and effectively. That is because, with an online presence, you can be available to your clients on their time. Having an online presence will also make sure you are available to them regardless of where they are on their decision-making journey.
When you have an online presence, you can provide your clients with information, reviews, testimonials, pricing, discounts, upcoming events, Q&A, feedback, and anything else they might need without having to be there physically to assist them.
Additionally, most people prefer gathering their buying information themselves versus talking with someone. This is because they don’t want to waste their time or feel pressured into doing something they aren’t ready to do.
How to Increase Your Med Spa’s Online Presence
As part of this online presence guide for med spas, we are going to go over five things you can do right now to create an online presence.
1. Build a Website (or have one built for you)
If you are in business, you need to have a website. Build a modern, attractive website that is visually appealing, user-friendly, mobile-friendly, and ADA compliant (very important). Once you have your website built, make sure you optimize it by using SEO best practices. Then you will need to publish a blog and add photos to your website.
2. Social Media
Social media plays a big role in your online trust, authority, and reputation. Therefore, you are going to need social media business pages. Build as many social media pages as you can realistically maintain and engage with. Additionally, you should optimize your social media pages with SEO best practices just like you did for your company website.
Then you will need to be consistently active on each platform by engaging with your followers on those pages. That’s why you don’t want to build more pages than you can realistically handle.
It’s important that you show up for your audience on all your social media pages. You can do that by sharing educational content without focusing too much on selling or getting new followers. Additionally, being authentic with what you write about and what you post is a great way to build authority and boost your med spa’s online reputation and following.
3. Directory Listings
Claim your med spa on the biggest, most important directory platforms online such as Google, Yelp, Facebook, Bing, etc. This will significantly help your page rankings because the search engines see these as authority websites. So the authority of those directories will pass on to your website which will help raise your rankings.
Make sure you complete your listings with consistent information, especially your name, address, and phone number (NAP). If your business information doesn’t match across all directories and your other online assets, it will not only confuse your visitors, but it will also confuse the search engines which will hurt your rankings.
It’s also important to proactively seek out new reviews. This will help negate any 2-star reviews and negative comments that are posted online. You should also take time to engage with those reviews as well—even the bad ones. Remain professional at all times because your potential med spa clients will be looking to see how you handle your negative reviews and comments.
You should maintain and monitor your listings for consistency, unanswered questions, new reviews, special offers, etc. Things happen unexpectedly sometimes. Links break, questions are missed, etc. So make it a habit of monitoring and maintaining your listings.
4. Online Advertising
Another facet of building an online presence for your med spa is advertising. The more advertising you do, the more recognizable your brand will be. And the more people who recognize your brand, the more your industry authority and reputation will increase.
Consider advertising in as many of the following options (and more) as possible.
- Search ads (pay-per-click ads)
- Social media ads
- Display ads
- Retargeting ads
- Video ads
- Email ads
Online advertising is a great way to get almost immediate results for your efforts versus SEO. And don’t get us wrong, you should still include SEO as part of your digital marketing campaigns, but digital ads across these various avenues will help you boost your traffic and get more clients much quicker than SEO will in most cases.
5. Added BONUS—Email Marketing
We say “Added Bonus” because email marketing doesn’t have a direct impact on your ability to get found on Google Search and Maps. However, email marketing can help you get found via your patients’ email inboxes.
With email, you can provide your clients with valuable information that leads them to your call-to-action and you can make a sale that way. Or, you can send periodic emails with coupons, discounts, or other specials your clients can take advantage of. Just be sure to include an attention-grabbing subject line to ensure your clients actually open and read your email.
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We hope you enjoyed this Online Presence Guide for Med Spas. We look forward to hearing from you!