Why is it important to maintain an active social media presence for your small business?
For starters, by sharing content on social media you’re able to meet a few of Google’s local search ranking factors — the recency, relevancy, and prominence of your online presence – which in turn helps increase your visibility online.
- Recency: The more frequently you share content, the more updated and recent your online presence appears.
- Relevancy: As you share content on social media, you are providing resources and helpful information that is relevant to your audience.
- Prominence: Social media channels like Facebook, Instagram, and Twitter all have high domain authority scores and will appear high in search results.
However, consistently publishing content on social media can be time-consuming. Manually posting content like your blog articles, photos, and videos channel by channel to Facebook, Instagram, Twitter, Google My Business, Nextdoor, and LinkedIn is not the best way to be spending your time.
That is why more and more local businesses are turning to local marketing software to help speed up the process. Doing so can also help you determine whether or not your social media efforts are generating any results and visibility for your local business.
Here’s a quick snapshot of how easy it is to schedule social media content to Facebook, Instagram, Twitter, LinkedIn, and Google My Business using the Surefire Local Marketing Platform.
While there are plenty of social media management tools available that will help you create, schedule, and measure your social media activities, you’ll be best served to find an all-in-one local marketing software. That way, you’ll have only one tool to look at and work out of to manage your entire online presence — including social media but so much more. The Surefire Local Marketing Platform makes online marketing easy by giving you the operating system to control your online presence from anywhere with transparency into the ROI of your marketing activities.