Have you ever been bogged down with a tedious task that made you wish you never had to do it again? At almost every job, there’s that one task that you dread each day and wish someone else would take off your plate. While some of those tasks need to be done manually and by a professional, there are many repetitive tasks that can be handled by software and marketing automation tools.
As a physical therapist and small business owner, you understand how important it is to have as much free time as possible in your day to focus on your most important tasks. That could include finding new patients, following up on paperwork, or giving care to your clients and customers. When you have repetitive marketing tasks weighing you down, it’s easy to put them to the side or forget them, which can have drastic consequences on your business growth.
In this article, we’ll help you understand the value of marketing automation, and give you some ideas on how it can help your business go to the next level. We’ll also help you find the best marketing automation tips for physical therapists and explain the powerful benefits of Surefire Local as a marketing automation platform.
What is Marketing Automation?
Marketing automation is a type of marketing software that is developed to handle routine marketing tasks without a human manually needing to complete those tasks on their own. Oftentimes, marketing automation is included in a large type of marketing platform like a business intelligence platform or customer relationship management tool.
Marketing automation is designed to save time and take those repetitive, time-consuming tasks off the plates of people, who can then focus their time and energy on more important and necessary tasks that do require human input. Those types of strategic tasks might include campaign planning, goal development, creative research, branding, design, and more.
Marketing automation helps small businesses, large businesses, and everything in between. As a physical therapist, you understand how important getting time back in your day is. So investing in a marketing automation tool can go a long way in making your days more productive while still dedicating time to important marketing initiatives and tasks.
Why is Marketing Automation Important?
The truth is that physical therapists are increasingly faced with a complicated business environment. Labor management and shortages, evolving and proliferating marketing channels, tools, and tactics, and changing customer demands all make working overwhelming and frustrating. When you don’t have the right tools by your side, it leads to increased stress.
Marketing automation takes some of the most menial tasks away from you so you can refocus your time and energy on the things that only you can do. Marketing automation supplements your business and helps you grow at a better rate than if you try to manage every aspect of your marketing strategy by hand.
It’s also important to note that marketing automation isn’t just a great tool to support your business. It’s becoming a necessary component of successful businesses in today’s modern world. Without marketing automation and software, you wouldn’t be able to stay competitive with other physical therapy practices in your area that are taking advantage of the tools available to improve their workflows and make marketing easier. In order to ensure that you remain competitive, marketing automation is needed to boost your marketing efforts and provide support to your teams.
Benefits of Marketing Automation
Marketing automation has some amazing benefits that every physical therapist should be aware of. In addition to helping reduce stress and increase your time for taking care of patients, marketing automation can also help in these areas:
Marketing automation can help you save time and reduce the need for manual tasks by automating tasks such as email marketing, social media, and lead generation. Rather than manually publishing every social media post, clicking “send” on hundreds of marketing emails, or trying to nurture each and every lead on your own, you can use marketing automation to take over those tasks and improve the overall efficiency of your physical therapy practice.
When your efficiency improves, you will not only see the benefits in the ways your business functions, but you will also feel it in how you operate. Relieving stress and taking tasks off your plate has a real benefit for your health and your confidence in how you operate and take care of your business.
Enhanced Measurement and Analytics
Marketing automation provides detailed insights into the effectiveness of marketing efforts, helping you identify areas of strength and areas for improvement. With the help of a marketing automation tool, you can gather advanced analytics and important customer data that you wouldn’t be able to access if you were trying to manage all of your analytics and metrics tracking on your own.
Using that data, you can then make informed decisions that benefit your business. For example, you can use collected data to see if the demographics of your patients have changed and if your messaging also needs to change accordingly. You can also use data to help you figure out new services to add, new approaches to take, and new channels to pursue. Without the help of marketing automation, these tasks would be very difficult to manage without the right data backing up your decisions.
Greater Reach and Visibility
Marketing automation can help you expand your reach and visibility by leveraging digital marketing channels and targeting specific audiences. Trying to increase brand awareness in your services and find the right channels to promote yourself on is important to helping you stand out among competitors and get new business. However, when you are trying to manage your already existing business, this becomes increasingly difficult to accomplish.
With the help of marketing automation tools, you can increase your SEO efforts, gather reviews and manage replies, contact and create outreach on social media, and appear higher in local search results all with the support of the software. Without the software on your side to support these tasks, every aspect of brand visibility falls on you to manually manage, which can quickly become overwhelming and frustrating, especially when you are also trying to manage other important aspects of your business.
Improved Integration and Collaboration
Marketing automation can help you integrate your marketing efforts across different channels and teams, improving collaboration and coordination. When you have multiple teams working on different things, they don’t always keep in communication the way they should to ensure that everyone is on the same page or working with the same data. When you utilize a marketing automation tool, you add the connecting blocks needed to bring everyone together.
Marketing automation makes it easy to collaborate together on a single platform, and delivers a better working experience and environment to your employees. With marketing automation tools, everyone can see the progress of tasks, take menial tasks off their plates, and check in to see how other team members are using the platform to improve their days. This all leads to a better workplace and a happier staff in your physical therapist practice.
Attend a Surefire Local Marketing Platform Demo
There are many different types of marketing automation solutions out there, which can make some physical therapists confused about which solution to try. However, there is really one solution that provides an all-in-one approach to marketing automation and that comes at an affordable price for small physical therapist practices.
Surefire Local is a powerful business intelligence marketing software that comes at a fraction of the price of other tools and agencies. With Surefire Local, you can manage the most important marketing activities your business needs to accomplish within one platform. Surefire Local has automation software for things like content publishing, social media posting, email creation and management, review management, digital advertisements, local SEO searches, online directory listings, and so much more. No matter what marketing activities you want to spend your time investing in, Surefire Local is here to help and provide the best automation tools needed to stay ahead of the competition and deliver exceptional results to your clients with your additional free time.
To learn more about Surefire Local and how it can help take your physical therapy business to the next level, get a demo of the Surefire Local marketing platform. There you’ll discover all the helpful features and tools included in Surefire Local and how we use automation to support your business efforts and help you grow.