How Roofers and Window Companies Can Grow with Social Media
- Build Local Awareness: Share educational posts, community updates, and customer stories to stay top of mind in a low-frequency service industry.
- Leverage Paid Ads & Influencers: Use targeted social ads and community influencer partnerships to reach homeowners when they need roofing or window services most.
- Boost SEO & Visibility: Link social content to your website, encourage Google reviews, and integrate social engagement with your broader marketing strategy.
Roofing companies, window companies, siding businesses, and related services all face a continuous concern – their customers only really need to use them one time every five to ten years. That makes it harder to maintain a consistent presence in their minds and build a loyal customer base. Yet, with effective strategies, such as social media, home services contractors can build their awareness within their local communities.
Why Social Media for Roofing Companies Matters
As a home services business, reaching local customers is always at the top of the list. When you build a presence on social media through consistent branding and communication, you create an opportunity to become a recognized name in the community.
- Your customers recommend you to their family and friends.
- Your company’s name is the first one to be thought of when customers need services.
- When someone on Facebook asks for recommendations for a roofer, you’re there to offer a free quote.
Social media is about connecting with new customers and maintaining relationships with past ones. Although most roofing companies strive to deliver exceptional service during the project itself, being personable, friendly, and engaged on social media can be just as important to building a strong business that continues to grow each year.
Social Media Strategies for Roofing and Window Companies
Now that you have an idea of the importance of social media marketing for roofers and window companies, consider how to use it to achieve your business goals. It may be far more effective and efficient than you realize. Each one of these roofer social media marketing strategies is a low-cost, low-time investment strategy that can help you build your business.
Use Social Media to Build a Community
Social media marketing enables you to use sites like Facebook and Instagram to help your business build its local relationships and community. This becomes paramount in building a successful company in today’s digital economy. After building your social media profiles and ensuring they are on brand, consider these types of social media strategies to build your presence.
- Provide valuable information and content. Roofs and windows are not something homeowners think much about until there is a problem. Change that view. Offer content on how to maintain these areas throughout the year. Offer value-driven content.
- Link your blog posts on those important subjects to your social media accounts. That helps to build search engine optimization for your website, while also encouraging engagement.
- Ask questions and answer them on your social media posts. Put a poll out to ask your audience how much they are spending on heating and cooling costs this year compared to last year. That can easily lead to a post about window efficiency recommendations.
- Set up a small contest to build your following. Offer a free energy efficiency consultation for those who share your page.
- Use social media as a way to educate on roofing trends and steps consumers can take to modernize their home.
In these situations, your objective should be to educate and support your clients and the community as a whole. Use social media to engage with the people who are most likely to need your services at some point in the future.
Advertising on Social Media as a Roofing Company
Social media isn’t just about posts that you create and share. Though that should be the backbone of the marketing efforts you create, you also need to dive in deeper. Social media advertising strategies for roofers are critical. Consider the simplest and most straightforward way digital advertising grows your business.
You develop a social media ad campaign and launch it on Facebook. A consumer in your service area is looking for recommendations from a window company on a community Facebook page. Even if your company is not mentioned there, your ad shows up on the site. You are putting your business directly in front of the customer when they need it the most.
Advertising on social media is an effective way of bringing in local leads. However, it helps to know how to balance these strategies effectively – you do not want to overpay on a paid advertising campaign that does not pull in enough leads to make it worthwhile to your business. Using analytics and carefully selecting your local keyword optimization enables this to become a reality. Do not overlook the importance of monitoring and updating your social media efforts over time – this can prove to be critical in being successful.
Collaborate with Local Influencers
Social media is about connecting and growing your presence. It enables you to get leads – when you’re marketing well enough – but it is also going to build your presence within the community. That way, when a customer needs new windows, they do not have to Google companies in the area. Your brand comes up. They recognize it and, as a result, they trust you. That puts you ahead of the competition – even if the competitor has a better price.
Influencers are an important way to do this. In highly competitive marketplaces, such as large urban areas, local influencers can make a big difference in the lead generation success you have on social media. Consider a few tips:
- Learn who the influencers are within your community. If you’re not sure who they are, join local Facebook groups and learn about the area.
- Develop a reason for influencers to want to connect with and build a relationship with you. What can you offer them that they want and need?
- Build a campaign that gives an influencer a reason to talk about your business. For example, you may want to host a contest in your area or become a sponsor of a local event that’s for a charity or a special need in the community.
In these opportunities, you are doing something amazing. You are also working to build your business. Every person who engages with your company in supporting that family will build a positive experience with your business. When they need your services down the road or a friend needs a recommendation, this is one of the best ways to become top of mind.
Using Social Media to Build Your SEO
When it comes to window company marketing strategies, you also have to consider the tools and success that social media can offer to you for building leads for your business. Most of the time, the leads your business will obtain for prospective clients come through your website. As a result, search engine optimization, or SEO, has to be a core component of any marketing you do.
Social media can contribute to your success with SEO. Build content on your website that has a local focus. That might be keywords that include your company’s service area and community-specific information. Then, link your blog content to your social media accounts. That drives content from your social pages to your website, showing Google that people are interested in your information.
You can also use your social media efforts to build your reviews on your Google Business Profile. Your profile is an important part of your service business’s position on the search engine results pages. Your social media content and interactions, including requesting reviews and linking to your Google Business Profile page on your social accounts, build up that presence. This contributes to your overall SEO success.
How to Be Successful with Social Media Marketing for Roofers
Social media marketing strategies for roofers are most effective when you create content that resonates with your audience, they engage with it, and you then engage with them. To be successful, it is critical to:
- Post consistently, at least several times each week
- Engage in conversations and answer questions with those who engage with your content
- Share content from other companies that complement your service
- Play a role in local groups for your community
- Support the community as a whole
To achieve all of these steps, you need to have the right tools available to help you. For social media marketing for roofing and window companies, you can do that more effectively by using tools like Surefire Local that will automate the entire process for you. Learn more by taking a Surefire Local demo now to see how it works.