If you want to take your dermatology practice’s digital marketing to the next level, it’s time to consider an integrated marketing approach. Using a specially designed, all-in-one platform for dermatology marketing can help you increase your local reach while drastically improving your ROI and your patient experience.
At Surefire Local, we pride ourselves on creating software that delivers for small and medium-sized practices. On average, our clients see a 35% increase in SEO traffic overall and an 84% increase in online reviews!
We achieve this growth by providing your practice with an all-in-one platform that allows you to consolidate and streamline your digital marketing and online reputation management efforts.
Read on to learn more about how an integrated marketing platform can outperform a siloed marketing approach and fuel local growth for your dermatology practice.
How to Approach Marketing Software
When it comes to digital marketing, you essentially have two choices: all-in-one or duct tape solutions. If you choose to follow the duct tape route, there are some hurdles you should be aware of prior to starting out along your journey.
Time and Money
We refer to piecemeal digital marketing tools and vendors as “duct tape” solutions because you are essentially “patching” your digital marketing needs with them.
Need more reviews for your practice? You can use Facebook, Google, and Yelp along with dozens of business directories that you have to find and fill out manually. You could also use tools like MailChimp or Salesforce to set up drip campaigns and email solicitations.
All of these platforms have to be logged into and managed separately. Most of these you will have to pay for to use their services. The time and money add up fast.
With an all-in-one platform, you can post to social, monitor reviews, and send email campaigns from the same dashboard–and for one, much lower price.
When your marketing data is spread out across multiple tools it can be difficult to get a full understanding of your marketing ROI. How much are you spending on each platform, and what are the results? And how do those results interact with and affect the campaigns on other platforms?
You end up wasting money on underperforming channels and campaigns because you don’t have the data you need to make the right decisions. With an all-in-one platform, it’s much easier to see the bigger picture and make decisions about your marketing campaigns.
Patient Experience and Engagement
When you’re using a duct-tape approach to your digital marketing and reputation management, prospective new patients aren’t receiving the best possible customer experience. This leads to unhappy clients, fewer referrals, and more negative reviews.
Using a central dashboard to track and monitor all of your practice’s online interactions helps ensure that nothing falls through the cracks:
When you can respond to questions and comments in real-time, you increase patient engagement and trust in your practice’s responsiveness. Responding quickly to negative reviews decreases their power and sometimes even changes them to positive ones. And thanking people for positive reviews and kind words turns them into repeat patients and brand evangelists!
5 Benefits of Using an All-in-One Platform
An all-in-one platform can bring simplicity and clarity to your online marketing. Read on to learn more about how using an all-in-one platform for dermatology marketing can reduce spending, optimize your budget, and build a better patient experience.
1. Reduce Marketing Expenses
There are dozens–if not hundreds–of digital marketing tools and services designed to help you achieve your marketing goals. However, most of these services are highly specialized. When you need multiple programs and subscriptions to plan and execute your digital marketing campaigns, the fees add up.
By consolidating these costs into one integrated platform, you save money without sacrificing the quality of your marketing campaigns.
Surefire Local’s all-in-one platform for dermatology marketing allows you to control and monitor every aspect of your marketing strategy for one low price. This includes your social media accounts, Google Business Profile, search engine tools and analytics, business listings, online reviews, email campaigns, and more.
Stop leaving money on the table and consolidate your marketing fees into one manageable bill. This leaves you with more room in your marketing budget for more important line items.
2. Measure Your Marketing ROI and Performance
One of the biggest–and most often overlooked–advantages to using an all-in-one platform over the duct tape approach is the reporting. Using an all-in-one platform gives you the ability to accurately measure the ROI and performance of your marketing campaigns.
Eliminate the guesswork and time spent staring at spreadsheets while you attempt to build a bigger picture from all the pieces. With an all-in-one platform, data from all of your marketing efforts is pulled together in one place. You can even set up auto-generated reports that allow you to put together patterns and insights you otherwise would not have noticed.
This allows you to streamline your marketing efforts and make changes based on real-time market trends and preferences. Save time, money, and effort with all-in-one reporting.
3. Optimize and Streamline
Now that you have more budget to work with and better metrics to rely on, you can make better marketing decisions for your practice and stretch each dollar of your budget. By using your insights to invest in the highest-performing channels, you can get a better return on your investment and drive more high-value patients to your practice.
For example, if you find that the best leads come from organic search but Facebook ads rarely ever convert, you can cut funding to Facebook campaigns and put that into Google Ads or beefing up your Google presence.
This kind of streamlining allows you to fully optimize your marketing budget, no matter the size. Customers who use the Surefire Local Marketing Platform see up to a 385% increase in ROI when they make the switch!
4. Maintain an Active Online Presence
One of the most important factors in your search engine ranking is regularly producing high-quality content. The more active and in-depth your content, the better for your practice’s local SEO.
Make sure you’re focusing on driving local traffic and high-value patients by writing towards relevant local keywords. Using an all-in-one platform makes it easy to create and publish high-quality content across all online platforms.
With the Surefire Local platform, you can create and publish content to your blog, social media accounts, business directories, and Google Business Profile–all from one user-friendly dashboard.
5. Streamline Communications
With an all-in-one platform for dermatology marketing, you can manage email campaigns, website chat messages, and mass text messages from one central location. This saves time and effort for your marketing team or office manager while also improving the patient experience.
When you’re using multiple tools or a scattered communication approach, your patients may end up receiving repetitive messaging. Or worse–mixed messages. When you can see all of your patient communication in one place, it’s easier to create a cohesive and personalized message for your patients.
For instance, you can set up a drip-email campaign that follows up with your patients after their appointments and procedures. In your first email, thank them for choosing your practice and let them know that they can follow up with any questions. Maybe provide information about care depending on the procedure.
Then, you can send a follow-up email a few days later asking them if they had a good experience. Include linked response buttons. If they select no, send them to your office email or a contact page, so they can call you in person. If they select yes, direct them to Google Reviews and ask for a review!
You can also set up a text campaign to do the same thing or to run alongside your email campaigns. Remember that many people–especially younger patients–prefer text communication over email. So a multimedia approach covers all your bases!
Streamlining your patient communications helps improve the patient experience as well as patient engagement–both of which improve your reputation and your repeat business numbers.
Request a Demo
For more information about our all-in-one platform for dermatology marketing, contact Surefire Local today! We’re happy to schedule a free demo and walk you through exactly how you can improve your practice’s localized digital marketing.
The Surefire Local Marketing Platform is designed to help local doctors improve patient engagement and local traffic through:
- Content creation and publication
- Monitoring and managing online reviews
- Developing patient referral programs
- Controlling social media accounts
- Leveraging metrics and analytics
- Email campaigns
- Text campaigns
- Managing business listings
- …and more!
We have over a decade of experience helping doctors grow their practices and increase patient engagement. Let us share that experience with you as you continue to grow your practice. Contact us for a demo today!