Running a physical therapy practice means that you most likely wear many different hats when it comes to day-to-day operations. You need to spend your time running your accounting and invoicing, working with patients, and marketing your services to your local community. In order to meet your marketing goals without being overwhelmed, many physical therapists look to marketing platforms to help them manage and run different marketing campaigns and initiatives easily.
However, there is often confusion about which type of solution is best. Are duct-tape solutions or an all-in-one platform for physical therapy marketing more effective for your business? Which actually costs you more money and which can drive better results for your brand? In this article, we’ll talk about the different approaches to marketing software you can take and why duct-tape solutions aren’t as helpful as you might initially think. We’ll also discuss the benefits of an all-in-one platform for physical therapy marketing and explain how Surefire Local is the perfect platform for your physical therapy marketing needs.
How to Approach Marketing Software
When it comes to marketing software, you have a choice: all-in-one or duct-tape solutions. With duct-tape solutions, you use separate tools and platforms for each area of your marketing. This can lead physical therapists to run into some common challenges, including:
- Having data spread out across multiple tools with no easy way to see the big picture and get a full understanding of your marketing ROI
- Time wasted by moving between platforms and signing onto multiple tools instead of being able to access everything on a single platform
- Money is wasted on channels and campaigns that don’t work because you don’t have the data to make the right marketing decisions
- Prospective new patients do not receive the best possible customer experience from start to finish, leading to unhappier clients, fewer referrals for your services, and negative reviews of your business.
Duct-tape solutions spread out information over multiple platforms and tools, which doesn’t make it easy to see the full picture of your marketing results and efforts. For example, if you run your social media marketing out of one tool but track your new leads in another, you can’t accurately attribute which leads came from social media as easily. A breakdown in analytics similar to this leads to things like overspending on the wrong channels and misconceptions about the success of your marketing and where that success comes from.
Duct-tape solutions also waste your time. Rather than being able to access all of your marketing tools with a single sign-in, you instead have to switch between platforms and even devices to see your marketing dashboards. This can lead to certain tasks or initiatives being overlooked or left unattended as you forget to log in and check out those tools on a regular basis. This also wastes money on tools that you don’t use often enough to justify the costs or when you have two tools with similar capabilities but aren’t accessing or using them properly.
Oftentimes, the initial costs of an all-in-one platform can incorrectly lead businesses to think that duct-tape solutions are more cost-effective for their needs. However, the opposite is often true and duct-tape solutions cost much more in the long run. All of these challenges can be solved when physical therapists choose all-in-one platforms instead of trying to duct-tape their marketing efforts.
5 Benefits of Using an All-in-One Platform
All-in-one platforms bring simplicity and clarity to your online marketing and help you avoid the frustrations and stress that can come from trying to use duct-tape solutions that don’t give you real data and insights into the success of your marketing initiatives.
1. Reduce Marketing Expenses
As mentioned earlier, one of the biggest misconceptions that physical therapy businesses have with marketing solutions is that they believe a duct-tape solution is a less-expensive option. However, this isn’t the case. While the initial cost of an all-in-one solution might seem higher, you actually spend more on the fees for multiple duct-tape platforms.
When you can consolidate all of the costs associated with running multiple platforms into one solution, you can reduce your marketing expenses and save money. This also gives you better insights into your marketing budget and spending.
2. Measure Performance and ROI
Duct-tape solutions often leave physical therapy businesses struggling to see if their marketing efforts have brought about any results and if their investments have seen an adequate return. Because there isn’t a single source of truth for your data and reporting, you end up unsure about whether your marketing campaigns are paying off or not.
With duct-tape solutions, you often have to compile data and create dashboards or spreadsheets on your own to see results, which takes up a lot of your valuable time. With an all-in-one platform, data from all areas of your marketing is pulled together into a single place, and auto-generated reports provide all the insights you need.
3. Invest in the Strongest Channels
Another way that all-in-one platforms help you improve your marketing is by helping you make sure you are investing resources in the strongest channels. There are many different marketing channels that you can use to help reach more customers, like advertisements, social media, content marketing, and more. Because each of these areas is run on a different tool with duct-tape solutions, it’s hard to see which is the most effective.
All-in-one solutions give you clear insights into the success of different channels, so you can make sure you spend money and effort on the channels that bring in the most business for your brand.
4. Maintain An Active Online Presence
One of the best ways to gain new business is to keep your online presence active. When Google and search engines think your business isn’t active, they might promote other businesses ahead of you. An all-in-one solution allows you to build your online presence and consolidate your marketing efforts to save time.
With the help of an all-in-one solution like Surefire Local, you can nurture your online presence and publish content to your blog, social media, business directories, and Google My Business account in one place. That helps you stay active and avoid wasting time.
5. Streamline Your Communications
An excellent customer experience with your brand depends on strong communication at each and every touchpoint along the customer journey. When you have a duct-tape solution, it’s hard to manage communication and keep all of your customers straight across different tools. That can lead to confusion and frustration among your customers.
All-in-one solutions help you manage email campaigns, website chat messages, and text messaging all in one place. That helps you keep communication clear and avoid missing a message or sending the same reply twice to the same customer.
Request a Demo of the Surefire Local Marketing Platform
Surefire Local is an all-in-one platform for physical therapy marketing that helps you avoid all of the problems that duct-tape solutions are full of. The right platform goes a long way in helping you achieve your goals and grow your business, and Surefire Local is here to help.
We are designed with small, local businesses like your physical therapy practice in mind. The Surefire Local platform is easy to use and convenient for all of your marketing needs, helping you avoid the confusion and time-wasting of switching between different duct-tape solutions. In a single location you can:
- Coordinate all of your SEO efforts
- Manage online reviews and referrals
- Create a better referral program for your brand
- Encourage customers to return to your business
- Leverage your analytics
- Control your social media accounts
- Publish content on multiple platforms
- Optimize the customer journey
- And much, much more!
No matter what your marketing goals are, the Surefire Local platform has the tools and the capabilities to help you grow and achieve your goals. Whether you want to get more positive reviews, schedule your social media posts for the month, or rank higher against your local competition on Google, Surefire Local is the best all-in-one platform for physical therapy marketing. Our design is meant to be user-friendly, so you never have to wonder how to use the tools you have access to, and our team is standing by to help you if you ever need more support on how to utilize the platform.
If you’re ready to learn more about the Surefire Local platform, request a demo of our amazing tool. We’ll answer all your questions and tell you exactly how Surefire Local will help your physical therapy business grow, achieve your marketing goals, and improve the experience for your customers. We look forward to hearing from you soon!