Even with the best chiropractic services and reputation in your local market, without a solid marketing plan, you won’t get the visibility and traffic you need to sustain profitable growth. That’s why it’s essential to learn about the best approaches to marketing for chiropractors.
In this post, we’ll consider all-in-one platforms vs. duct tape marketing. You’ll learn the challenges of duct tape marketing and the benefits of an all-in-one platform for chiropractic marketing. Let’s get started!
How to Approach Marketing Software
There are two options for your chiropractic marketing strategy; all-in-one and duct-tape solutions. Let’s discuss them below.
All-in-one marketing is a comprehensive approach that uses multiple marketing strategies simultaneously in a unified and automated system. It usually involves using an integrated platform to manage different marketing campaigns for an effective and comprehensive online marketing practice.
This strategy instead sees you rely on multiple tools built for very specific purposes to implement your chiropractic marketing strategy. With a duct-tape approach, you’re building your own tech stack, if you will, by finding multiple tools that will help you manage your website, business directories, social media, digital ads, email marketing, and more online marketing activities.
Challenges of Duct-Tape Marketing
Unfortunately, duct tape marketing has some challenges, which we’ll cover below.
Hard to Track Your Performance and ROI
A duct tape approach will require you to use several tools simultaneously to tackle your marketing needs comprehensively. This means that your data will be distributed across different platforms, making it challenging to retrieve information within a short time. Since you can’t access your data conveniently, duct tape marketing makes it hard to track your performance.
It’s important to assess the effectiveness of your chiropractic marketing strategy after a specific period to ensure it’s bringing the results you want. Unfortunately, when your information is spread across different systems, it will be challenging to see the true impact a campaign is having on your overall online presence as a whole, let alone your brand reputation and company growth.
When it’s hard to understand the effectiveness of your marketing efforts, it’ll be tricky to have measurable results that you can use to make decisions. In the long run, you won’t have a clear picture of your ROI.
Using a duct tape marketing strategy is also time and energy-consuming. This is because the different marketing tools you’ll be using will require separate data entry. As a result, your team will have to manually fill data multiple times into different systems. Unfortunately, this will cause time wastage since the work will be repetitive.
Plus, every platform you use will require a sign-in account, and you’ll have to set up multiple accounts for your marketing plan to work. It can be hard to manage so many accounts when using all of them for one marketing campaign. It’s much easier to use a single platform that integrates all the different marketing aspects.
Additionally, manual entry of data into different systems is a process that’s prone to errors. Since the work is tedious, the risk of your staff making some mistakes when entering the data is higher.
The next issue with having a duct tape approach for your chiropractic practice is wasting resources by funding ineffective campaigns. With your data on different platforms, you won’t be able to paint a clear picture of your return on investment without hassle. As such, any decisions you make won’t be based on factual data and will probably cost you in the near future.
You’ll need to allocate some cash for each marketing strategy you want to implement. The total amount of cash you use to sustain all the duct-tape strategies could be more than what you’d need to use on an all-in-one platform.
It’s Not Customer-Oriented
The last challenge of duct tape marketing is that it doesn’t consider your client’s consumer journey. As a result, your efforts won’t help you build rapport with your audience or give you an advantage over competitors. This will make it hard for you to build a larger customer base since you won’t be able to develop long-lasting relationships with your clients.
When your clients don’t have a positive experience with your chiropractic clinic, they’ll probably leave negative reviews. These reviews will wreak havoc on your marketing efforts since they’ll make it harder for prospects to trust your brand. Additionally, your clients won’t have many reasons to refer your services to other people, and this will affect the growth of your business.
Benefits of Using an All-in-One Platform
An all-in-one platform can enhance your online marketing strategy in diverse ways. There are many advantages of having an all-in-one platform instead of using a duct tape marketing strategy. Let’s discuss these benefits in this section.
Reduce Marketing Expenses
The first benefit of an all-in-one marketing plan is that it eliminates unnecessary expenses…which means you save cash. Running a duct tape campaign involves using different marketing tools at the same time. Each platform has its own costs, and the total cost of sustaining a duct tape marketing plan is much higher than what you need with an all-in-one system.
When you invest in an all-in-one marketing platform, you can use less cash to achieve better marketing results. You won’t have to pay fees for different tools, and you’ll have everything in one unified system. So, if you are looking for a cheaper way to achieve your marketing goals, you should get an all-in-one platform for chiropractic marketing.
Measurable Performance and ROI
Another advantage of using an all-in-one marketing system is that you’ll have a clear way of measuring your marketing performance. Since all the data will be in a single system, you won’t have to gather it from different platforms when you need it. Additionally, you won’t have to waste hours trying to draw conclusions from spreadsheets and other reports since the platform will present the information clearly.
It will be easier to make strategic decisions about your marketing efforts when using an all-in-one platform. In addition, you’ll get measurable results that will give you insight into the effectiveness of your marketing plan. As a result, it’ll be easier to track your return on investment and determine whether you are getting the outcome you expected.
Reinforces Your Marketing Strategy
Since an all-in-one platform is a comprehensive solution to your marketing needs, you can discover the essential aspects of your chiropractic marketing practice in one convenient place. Once you know the best areas to direct your marketing efforts, you don’t have to spend resources on strategies that aren’t as effective. You don’t have to change your budget; all you need is to direct your cash towards the strongest marketing channels.
An all-in-one solution will give you the chance to reach high-value patients by helping you build an authoritative online presence. Plus, since your efforts will be consolidated into one platform, you’ll have a stronger marketing plan than most of your competitors.
Maintains an Active Online Presence
Unlike a duct tape marketing solution, an all-in-one platform allows you to create all your content in one place. When using multiple marketing tools, you’d need to create content for each platform separately which can be tedious and expensive. Fortunately, you don’t need to create your content in different places when using an all-in-one platform.
Whether you are writing a blog, scheduling posts on social media, or adding details to your Google Business Profile, you can do it all using an all-in-one system. You can create and publish content on your platform and distribute it to the respective channels. Plus, having a unified system will also make it easier to maintain your content schedule, ensuring you maintain a visible front online.
The last benefit of using an all-in-one system for chiropractic marketing is effective communication. To stay relevant to your audience, you’ll need to keep in touch with them using campaigns like email marketing, online chats, and text messages. Unfortunately, when using different tools, getting your customers’ information can be tedious since the information isn’t within close reach.
You can save energy, time, and resources by using an all-in-one platform for your communication efforts. It’ll allow you to send offers, event invites, discounts, and other engaging campaigns to your customer base without logging in to different accounts or systems. As a result, you can get information where it needs to go within a short time, keeping your audience engaged.
Get a Demo of the Surefire Local Marketing Platform
It can be challenging to transition from a duct tape approach to an all-in-one platform. Luckily, adopting an all-in-one solution can boost your chiropractic marketing efforts and give you the online visibility you need to thrive.
At Surefire Local, we can help you consolidate your marketing campaign thanks to our extensive expertise and help you achieve your full potential. If you want a solid marketing platform for your chiropractic clinic, request a demo from us today and see how our system works.