Are you a business owner who is looking for branding tips for home services contractors? Do you want to build an immediately recognizable brand with a high perceived brand authority? Great! Then you’ve come to the right place!
Let’s dive into some of our favorite branding tips for home services contractors. We’ll look at how you can discover what your brand is currently, the core assets that make up your brand, and how to build and maintain your brand over time. We’ll also discuss why the absolute best way to manage your online brand is by having everything all from a single dashboard. When everything is in one place, it’ll make managing your brand quicker, easier, and more effective.
So let’s get started!
We are going to start with defining what is your brand and why branding is so important.
What Is Your Brand?
What makes up a brand? A brand is a combination of perception, value, and awareness. And it’s important because you want people to immediately recognize your brand and the value your brand offers from the moment they hear your name. That is name recognition and, if you’ve done it right, perceived value.
Now it’s time to determine how much brand recognition and awareness your home services business currently has.
How to Determine if Your Home Services Business Has Brand Recognition and Awareness
Ask yourself the following questions and answer them honestly to determine your brand awareness and recognition.
- Do people immediately know what home services your business offers when they hear your business by name?
- Does your home services business rank highly in the local search results?
- What do people think about your home services business?
- Does your home services business have reviews?
- Do you have a high star rating on Google, Yelp, and the other review sites and directories for your industry?
- What are people saying about your home services business on Google, Yelp, and the social media platforms and forums?
- Does your home services business deliver on its promises to help clients?
- What value does your home services business bring to the table that other home services contractors in your area cannot? What is your unique selling proposition (USP)?
Once you have the answers to these questions, you can begin to work on your business’s branding.
Now that you know what you need to work on (more about that in a moment), let’s talk about your business’s core assets. Your core assets should be consistently branded across all your digital and print channels. You want to have a cohesive message across every aspect of your brand. Additionally, you want to make sure your branding fits the personality you want your business to portray.
Every Brand Should Include These Core Assets
The most important aspect of your brand is knowing what messaging is most likely to encourage a potential client to contact you. So keep that in mind when designing and crafting your brand, messaging, graphics, and content.
Now let’s go over what’s important when it comes to determining your business’s core assets.
Each of these core business assets should work together to establish your brand, all the way from your messaging to business’s personality while remaining cohesive in every way. And that includes the following:
- Business name
- Slogan and tagline
- Color palette
- Voice and tone
- Design style
Before you do anything, now and going forward, stop and look at what you’ve come up with and make sure every aspect of it fits with your brand’s image, messaging, and personality.
OK, that all sounds great, but how do I build my brand and consistently maintain it?
Well, that’s what we are going to talk about next.
How to Build and Maintain Your Brand
To build and maintain your brand, you will first need to set the foundation. That starts by identifying the current public perception of your brand. Here are a few ways to approach this:
Determine Your Current Brand Perception
Ask Your Clients
Simply ask your clients what they like and don’t like about your business. You should also ask them what they would add or change if they could. This will give you a general idea about what you need to do to improve your business and branding. It could also give you some new (potentially income-generating) ideas you can build on. And you are getting all this valuable insight for free!
Monitor Your Business Name Online
Monitor your business name online and look for social media mentions, comments, questions, kudos, and complaints. There are tools available that can monitor and notify you any time your business name is mentioned online.
Analyze Your Star Ratings and Reviews
You should always analyze your star ratings along with what people are saying about you in their reviews. This will give you some insight into what you can improve on and what you are doing well, so you can build on it.
Next, you will want to review your messaging and digital footprint.
Review Your Messaging and Digital Footprint
Here are a few things you should review and analyze:
- Is your messaging properly conveying your business’s value?
- Is your website copy clear and concise?
- Is your business’s digital footprint well established so people can find your business quickly and easily? That means claiming your online directory listings, your Google Business Profile, your social media profiles, etc.?
Lastly, let’s take a look at the activities that will help build and maintain your brand.
Activities and Branding Tips for Home Services Contractors
Here are some of the branding tips and activities that will help you build and maintain your brand.
- Run a brand sentiment analysis so you can compare what people are saying online about your home services business. It will also help you identify how people feel about your brand in general.
- Gather more client reviews and reply to each one.
- Measure your total average star ratings across all review platforms.
- Run email marketing campaigns that send surveys and questions to your client base.
- Organize your brand’s visual assets in a centralized location for easy access and organization.
- Make sure your business is easy to reach through text message, email, social media, direct messaging, and website chat.
There are so many moving parts when it comes to effectively building, implementing, and maintaining your brand and all your digital assets, so you need a way to streamline everything. Streamlining as many processes as possible will help you meet or exceed all the goals and objectives you have for your business.
Let’s talk about the Surefire Local Marketing Platform for a minute. With this proprietary software, you will be able to combine nine of your most daunting and time-consuming business-building activities all from a single platform. That means you won’t need dozens of separate tools for each business-building component.
The Surefire Local All-in-One Marketing Platform
The Surefire Local Marketing Platform has a 98% customer satisfaction rating! Yes, you read that right…98%! And here is what Surefire Local can do for you.
Surefire Local Can Handle Nine of Your Most Important Online Marketing Activities
1. Ratings and Reviews
Our proprietary software can help your business rank first across the search engines by helping to generate reviews. Then you can request, manage, and respond to those ratings and reviews all from a single dashboard.
2. Business Listings
The Surefire Local software can help improve your business’s search visibility by listing it across more than 70 directories such as Yelp, Facebook, and more. Then you can manage and update those listings all from the Surefire Local dashboard.
3. Content Marketing
On this platform, you can generate, schedule, and distribute all your content across a variety of blogs, social media platforms, and websites. Then manage them all from one Surefire Local account dashboard.
4. Lead Generation
Surefire Local can help you manage your lead pipeline from a single location. This platform can help track how many leads you have generated, where those leads are in the sales cycle, and who to follow up with to seal the deal.
5. Local Paid Ads
Surefire Local provides you with pre-built, location-based ad campaigns you can use to advertise on any search engine or social media platform all while tracking each ad’s effectiveness.
6. Analytics and Reporting
With the Surefire Local platform, you will be able to track your calls, monitor your web traffic, and measure your paid ads and social media campaigns. This will provide you with real-time insight into what’s working, what’s not, and why. And you will have all this information right at your fingertips whenever you might need it and wherever you might be at any given moment.
7. Competitor Analysis
The best way to get an edge on your competitors is to see what they are doing and what’s working for them. Surefire Local has the ability to discover their keywords and local search terms. No need to reinvent the wheel.
8. Geo-Location Check-Ins
This Surefire Local feature will help your clients find your business. It provides location-specific check-ins to let your clients know where you are and what you have to offer.
9. SMS Text Message Marketing
Using SMS text message marketing, you can quickly answer client questions, increase engagement, and convert more leads. You can do this by using the communication method most people prefer—text! This will help you convert more leads because you have the ability to chat and text in real-time before your clients have time to go to your competitors for answers.
What’s Next? Schedule a Surefire Local Demo Today!
Contact Surefire Local today to schedule a demo of this amazing software that simplifies online marketing. Let us show you just how easy and cost-effective it can be to use our platform. Our proprietary software will help you handle nine of your most important (and time-consuming) online marketing activities. Now put these branding tips for home services contractors to work for you today!