Follow along with our blueprint for online marketing success in 2023 if you’re a chiropractor looking to grow his or her online presence, connect with more patients, and increase revenue for your clinic! Go ahead and bookmark this page and come back to it whenever you’re in need of some guidance. We’re going to be adding more content to this article as the year goes on so that it becomes your one-stop place for all things chiropractor online marketing in 2023.
Part 1 – Setting the Stage for Success
The first part of setting the stage for your clinic’s success is to analyze your current marketing. How have things worked out for you in the past? What worked, what didn’t, and why? Then take what you’ve learned and use it to form your chiropractor online marketing plan and goals for 2023. What goals would you like to achieve over the next 12 months?
Here are a few things that will help build your brand, your brand’s reputation, and brand authority in the industry. These facets of your business are what will bring you more revenue and growth. So think about how you could incorporate these options into your 2023 chiropractic online marketing plan.
Goal #1: Generate More High-Quality Leads
Think about how you could get more leads for your clinic. You could boost your social media campaigns, engage more actively on social media, post more frequently to your website, and maybe consider adding a Smart Google Ad campaign to your marketing portfolio?
Goal #2: Achieve a 5-Star Reputation
How is your current online reputation? Could it be better? What is your average star rating across all review sites? Now would be a great time to ask for referrals, testimonials, and online reviews. Ask your existing patients to post those reviews on popular online platforms like Google and Yelp. Send them an email or text, etc. with links to the platforms you want them to post to. This will make it easier for them to post a review and make it more likely that they will actually do it.
Goal #3: Increase Revenue
Would you like to boost your revenue? Try to find new ways of achieving that goal—something new—something you haven’t tried before. You could publish an eBook, create some chiropractic educational videos, or a chiropractic loyalty program. You could also offer some white-label products at your clinic, publish some e-courses, hold webinars, or develop some chiropractic educational or treatment courses that you could sell on Udemy.
Goal #4: Become Profitable
You could also work on your clinic’s profitability. Perhaps you could outsource some of your time-consuming tasks like your insurance billing. You could offer new patient alignments to help gain new business. Maybe you could improve your billing processes and work on collecting outstanding payments a bit faster. Becoming more profitable means simplifying what you do, and marketing software like the Surefire Local Marketing Platform can help you get more revenue. Think about other tasks you could incorporate into your business that would help with profitability.
Goal #5: Hire More Employees
When you help your employees grow, they will help you grow. Why not consider starting a formal professional development program for your employees? This will lead to better employee retention, boost productivity and profitability. Start a rewards program for your team. You could also implement a coaching and mentoring program. This will help build stronger professional relationships with everyone on your team.
Goal #6: Open a New Location
How is your clinic’s current location working out? Would a new location serve you better? Consider the following.
How much daily drive-by traffic does your clinic have at its current location? How accessible is your current location? How secure is your office building? How much competition surrounds your current location? How is the parking? What is the tax situation like? What are the overhead costs? Are there any hidden costs? What about any other problematic issues your current location might have?
What Resources and Budget Can You Allocate to Marketing?
You will now need to determine what resources and budget you have available for marketing. If you need more than what you have available, find creative ways to cut in other areas.
For example, you could reduce your office supply expenses, buy refurbished equipment, reduce your business travel, renegotiate vendor contracts, do more things in-house, buy supplies in bulk, etc. If you think outside of the box, you will find unique ways to cut expenses in one area, so you can reallocate those savings to your marketing budget.
Let’s move on to part two—crafting your marketing plan.
Part 2 – Crafting Your Marketing Plan
The next step is crafting your chiropractor online marketing plan for 2023. You will need to start by deciding what online marketing activities you want to include in your 2023 plan.
Here are some of the most common tactics to incorporate into your marketing plan.
- Website Upgrades
- Enhance Your SEO Efforts
- Digital Advertising
- Reputation Management (review and grow your reputation management efforts)
- Directory Listings Management
- Social Media Marketing
- Content Marketing
- Email Marketing
- Nurture Current Leads
- Text Message Marketing
- Study Your Analytics
Now let’s talk about executing your marketing plan.
Part 3 – Executing Your Marketing Plan
To execute your new 2023 chiropractor online marketing plan, you will need a way to develop and schedule your marketing campaigns. Using a monthly marketing calendar is the best way to make sure everything gets done on time and will help you maintain consistency.
Once you have a marketing calendar, the next thing you will need to do is to find an easy-to-use marketing software to help make things faster and easier to do.
We’ll go into more detail about where to find and how to use a marketing calendar and easy-to-use marketing software in a moment.
But first, let’s move on to the best ways to set the stage for your clinic’s growth.
Part 4 – Setting the Stage for Growth
Now that you’ve set your goals, crafted your 2023 chiropractor online marketing plan, and executed that plan, it’s time to set the stage for growth. You can do this by analyzing and testing everything. Then take what you’ve learned from that data and use it to your advantage.
For example, can you increase your market penetration? If so, how? Are there any alternative channels you could add to your marketing campaigns? Does your data show any potential for market segmentation? And don’t forget about your existing patients. If they are happy with your care, they will refer people to you if you ask them to. And most people are happy to provide you with a written testimonial as well, but, again, only if you ask them to.
Next, you will need to identify where your patients are coming from. Then you can focus your efforts there by reallocating your budget to optimize conversions and new clinic growth. This will result in greater revenue.
You should also consider adding new online marketing activities to your 2023 chiropractor online marketing plan. Here are some online marketing activity ideas to get you started.
- Actively engage with online reviews, comments, and questions.
- Consider adding your practice to business directories.
- Beef up your content marketing and find new places to publish that content.
- Local paid search engine ads.
- Text message marketing.
- Share your content on social media.
- Consistently build new links to your website and other content.
- Optimize your Google Business Profile (formerly Google My Business).
- Publish videos on YouTube and Vimeo.
Now it’s time to find ways to do all your marketing tasks more quickly and easily without having to subscribe to dozens of “tools.”
And that would be to attend a Surefire Local Marketing Platform demo. Surefire Local has helped small businesses gain more than $1.7 billion (yes billion with a “B”) in new revenue. They have also helped businesses increase their SEO traffic by 34% on average, gain 82% more online reviews, and gain 386% ROI. And the beauty of the Surefire Local platform is that you can do nine of your most time-consuming marketing tasks and more all from a single dashboard that your entire staff can access and work from.
Keep reading to learn more about the wildly popular Surefire Local Marketing Platform that many chiropractors swear by.
Part 5 – Attend a Surefire Local Marketing Platform Demo
The Surefire Local Marketing Platform is just a fraction of the cost of other tools available when bundled together and certainly a lot less costly than hiring an agency. Additionally, Surefire Local helps you manage all your most important online marketing activities from a single platform. No more having to log in to multiple platforms to carry out different marketing tasks.
Let’s take a look at everything Surefire Local’s business intelligence marketing software can do for you.
- Ratings and Reviews. Request, manage, and respond to ratings and reviews all from one dashboard.
- Business Listings. List, manage, and update your clinic on 70+ business directories all from one platform.
- Content Marketing. Generate, schedule, and distribute your content online across multiple sources like blogs, social media channels, and websites all from one dashboard.
- Lead Generation. Track and manage your lead pipeline all from a single place.
- Local Paid Ads. Manage and track your local paid ads for any search engine or social media network using our pre-built, location-based ad campaigns.
- Analytics and Reporting. Gain insights into what’s working, track calls, monitor your web traffic, measure your paid and social media ads, and campaign effectiveness, and report on results.
- Competitor Analysis. Discover your competitors’ keywords and local search terms so you can benchmark your performance.
- Geo-Location Check-Ins. Help people find your clinic by providing them with location-specific check-ins. Easily let them know exactly where you are and provide them with anything else you want them to know.
- Text Message Marketing. Use this to answer potential and current patient questions, increase engagement, and make it easier to convert leads via chatting or texting in real-time.
The Surefire Local Marketing Platform will immediately make your daily business life easier. This will enable you to spend your valuable time on more income-producing and business-building tasks.