Finding the right marketing platform for lawyers might sound like an impossible task. With so many different types of platform options available, it can be hard to know which type of marketing platform is the best fit for your specific needs and your business model. However, the best option is undoubtedly an all-in-one platform, rather than duct-tape solutions that so many law firms still rely on today.
All-in-one platforms provide many more options than silo options which keep your data separated and act as a patch rather than a complete solution. Let’s take a look at five ways that an all-in-one marketing platform for lawyers can help your firm grow profitably and reach your goals in 2022 and beyond.
How to Approach Marketing Software
When it comes to the type of marketing software you choose, there are two different options you can pick: all-in-one or duct-tape. An all-in-one solution is able to manage all channels of your marketing efforts and help you achieve your goals much more efficiently and effectively. On the other hand, duct-tape solutions don’t provide a full view of your program.
On the surface, a duct-tape solution might seem like a low-cost option that can achieve roughly the same results as an all-in-one solution. However, they lead to many different challenges that you might not expect.
Too Many Tools
When you have your data spread across multiple tools, it can be difficult to accurately track your data and get a full understanding of your marketing ROI. That leads to wasted dollars and ineffective campaigns that don’t bring about the best profitability for your efforts. It can also lead to mistakes across your data sets and discrepancies with your information.
Moving between different platforms, signing onto multiple tools, and transferring and carrying data from platform to platform is a waste of time. However, duct-tape solutions aren’t designed to make things easy or simple, like an all-in-one platform. With an all-in-one platform, you are able to access everything on a single platform.
When your data is spread across multiple platforms and you are reliant on many different software solutions to provide the same level of success that an all-in-one platform provides, you don’t have the information to make the best decisions. That leads to wasted money on unsuccessful channels and campaigns. When you use an all-in-one platform and can look at all of your information together, you have the right data available to make the right decisions.
Poor Customer Experience
Your prospective clients don’t receive the best possible customer experience from start to finish when dealing with duct-tape solutions. When your process is spread across multiple software options, there are many opportunities for missed communications and touchpoints. That means that you risk having higher numbers of unhappy clients, fewer referrals to your firm, and more negative reviews.
5 Benefits of Using an All-in-One Platform
An all-in-one platform can bring simplicity and clarity to your online marketing. Rather than struggling to manage data sets, processes, and campaigns across multiple software options and hoping for the best, an all-in-one marketing platform helps you gain clarity and have better control over your marketing efforts. Let’s look deeper into the five benefits that come with using an all-in-one platform marketing platform for lawyers.
1. Reduce Marketing Expenses
Oftentimes, one of the biggest reasons a law firm will choose to go with a duct-tape solution is that the overall cost seems lower. However, often the opposite is true. While an all-in-one platform might have a higher monthly or recurring cost than one duct-tape solution, most firms will learn that they need multiple different duct-tape solutions to get the same results they would get with an all-in-one solution. The fees and associated costs of many different duct-tape solutions quickly add up and leave you spending more on marketing expenses than you thought.
An all-in-one platform like Surefire Local gives you many different tools and solutions to solve all of our marketing efforts with a single cost. Not only is this cost lower than multiple duct-tape solutions, but it’s easier to budget and track than many different solutions.
2. Measure Performance & ROI
Tracking your marketing performance and the ROI of your campaigns isn’t easy. However, it’s important to do it in order to discover which efforts are working, what channels are costing too much money, and where the majority of your profit is coming from. When your data and performance metrics are spread out across many different duct-tape solutions, finding your true ROI becomes even harder to do.
When you have an all-in-one marketing platform like Surefire Local at your disposal, you can eliminate the guesswork and wasted time spent struggling to identify your numbers. Don’t spend time staring at spreadsheets and trying to figure out the kind of results that your marketing efforts are bringing in any longer. Instead, let an all-in-one marketing platform solution do the hard work for you.
With an all-in-one platform, all of your data is pulled together into a single place, allowing you to generate more accurate reports and metrics. These types of auto-generated reports help you find insights that you would not have noticed when you try and manually compile information.
3. Improve Your Marketing by Investing in the Strongest Channels
When you optimize your marketing budget by investing in the strongest, most effective channels for your firm, you improve your marketing efforts. By having the best channels at your fingertips, you are able to drive more high-value clients to your website and provide them with the best services. An all-in-one marketing solution allows you to manage all your channels in one location. That allows you to directly compare your different channels to find the best solutions for your needs.
For example, if you currently spend a large portion of your marketing budget on digital ads and not as much on content, your different duct-tape solutions might tell you that it’s a good division of funds. However, once you set up an all-in-one solution, you might be able to auto-generate a report and see that your ads aren’t bringing in the revenue you expected but your content is. You can then pivot and change your strategy to target your more successful channel. You also save time by having your online presence and marketing efforts consolidated into a single place.
4. Maintain an Active Online Presence
One of the most important parts of gaining new business as a law firm is maintaining a strong and active online presence. Far too often, law firms will set up and then forget their online profiles. Think about it: has your law firm set up a Google My Business account and then let it sit? Or are you actively updating your account?
An all-in-one marketing platform like Surefire Local will allow you to create and publish content from a single location. You can create a post and publish it to your blog, social media accounts, business directories, and Google My Business page all at once. This not only helps you maintain an active online presence but also helps you save time. Rather than signing in to your blog, each social account, and your business pages, the Surefire Local platform takes care of all the accounts for you.
5. Streamline Communications
An important part of any digital marketing program is communication with your customers. If you can’t convince your leads to come and explore your firm and services, then you will lose potential clients to your competitors. When your marketing efforts and campaigns are spread out across multiple platforms, you risk missing key touchpoints that might have convinced a lead to give you a chance.
When you use an all-in-one marketing platform, you can manage all your communications from a single location, which keeps the customer journey under your control and allows you to see every interaction from one place. You can manage your email campaigns, add website chat message integrations and apps, and even use text message marketing to communicate with your customers at a moment’s notice. When your communication is all in one place, you don’t need to worry about missing messages or losing potential clients.
Request a Demo of the Surefire Local Marketing Platform
Finding the right all-in-one marketing platform for lawyers might seem like an impossible task. Thankfully, there’s an easy and ideal solution for all law firms. Surefire Local is an all-in-one marketing platform that is designed to help law firms achieve their marketing goals, increase their leads, and convert customers through their funnel.
To learn more about the Surefire Local marketing platform and how it can be the best all-in-one marketing platform for lawyers, then request a demo today. You’ll be guided through all the tools that we have available to help your firm and gain a better understanding of how to accomplish your marketing goals through the software. Improve your marketing strategy now and request a demo today.