As a pet spa owner, you know how important it is to clearly plan out your year so you have time to balance your schedule and take care of the tasks that matter most. It’s also likely that marketing might fall lower on your list of priorities under other tasks like purchasing supplies, managing appointments, and, of course, taking care of pets. However, as the new year has just begun, it’s a perfect time to reevaluate your marketing needs and create a pet spa online marketing plan for the year.
Marketing doesn’t have to be overwhelming or take up all of your time. In fact, just a few activities each month can go a long way in helping your business grow and find new customers. Having a clear plan ensures that you know the steps you need to take in order to achieve success and help your business flourish.
In this article, we’ll give you the blueprint you need to follow for marketing success in 2023. Our step-by-step plan will help you create a powerful marketing plan that you can easily execute without getting overwhelmed or losing valuable time that you need to spend with your customers. We’ll also explain why Surefire Local is the perfect marketing platform to ensure your marketing plan goes off without a hitch.
Part 1: Setting the Stage for Success
The first step of any plan is to look back on your past experiences and take note of what worked and what needs improvement. Consider the different marketing activities you accomplished in the previous year. Which ones worked out well? What wasn’t a good investment in the long run for your pet spa business? Asking yourself these questions can help you determine which tactics to move forward with in the upcoming year.
After you’ve identified which tactics worked, you should then start planning your 2023 goals. What metrics do you want to accomplish, what numbers do you want to set for revenue and profit, and what growth do you want to achieve are all important considerations to ask yourself as you plan clear, actionable goals. Most of your goals will revolve around:
- Employee growth
- New locations
Once you’ve crafted your 2023 goals, it’s time to take a look at what resources you have to dedicate to marketing and decide what your marketing budget for the year will be. Having a marketing budget ensures that you don’t overspend or blow through your money without getting results. It also helps you determine which marketing initiatives are most important and the priority for your business.
Part 2: Crafting Your Marketing Plan
The next part of your pet spa online marketing plan is to decide which online marketing activities you want to pursue. There are many different types of marketing channels and tactics that you can implement, so here are a few of the most important ideas to consider.
Website (New or Updates)
Your website is the core of your business, so it needs to be impressive and appealing to customers. If your website is old or not as functional as it could be, it might be a good idea to invest in a new website. You might also want to add regular website updates to your marketing schedule to keep it fresh.
SEO stands for search engine optimization, which is the practice of helping your website get found in online searches. This is an important tactic to consider as you want to appear high on the search results page, so people click on your links.
While being found organically with SEO is great, many businesses also invest in digital advertising. This helps boost the visibility of your business and can bring in immediate, qualified leads for you to use.
Review / Reputation Management
Managing your online reviews and digital reputation might seem time-consuming, but it’s an incredibly important part of online marketing. Responding to reviews allows potential customers to see how much you care and that you are active online.
Directory Listings Management
When your business is listed in different online directories, whether on search engines, local business pages, or other pet spa listings, it allows more people to find you. It is also a great way to boost your SEO and increase brand awareness.
Social Media Marketing
Social media is where many people spend their time online, so it makes sense that your pet spa business should have a presence there. By being active on social media, you can prove to customers that you care about their needs and are open to questions and feedback.
Content refers to any materials that you have available online, like web pages, blog posts, eBooks, infographics, or images. Content helps your brand appear more authoritative and proves that you are knowledgeable in your area of expertise. It also gives you more opportunities to be found online.
Email marketing helps you connect directly to your customers and it is a great way to ensure that your messaging is seen by your core audience. It is also inexpensive compared to other channels on this list, so it’s a great way for small businesses to get started in online marketing.
Once you gather leads at the top of your marketing and sales funnel, you need to nurture them so they convert into loyal customers. Having tactics to guide them through the funnel is an important way to stay in contact with leads and convince them that your pet spa is the best around.
Text Message Marketing
Text message marketing or SMS marketing is the most direct form of marketing currently available. It’s perfect for reminding customers about appointments, sending important appointment information, and asking for feedback and reviews.
Understanding the analytics of your online marketing activities allows you to see whether you are getting a return on your investment or whether a particular initiative isn’t worth the effort. It allows you to make more informed decisions and guide your pet spa company in the right direction.
Part 3: Executing Your Marketing Plan
Once you have your tactics planned out, it’s time to execute your plan. Having a monthly marketing calendar is a great way to ensure that you are being consistent and are able to stay on top of your marketing plan. That way, deadlines won’t sneak up on you and you’ll have a consistent method of tracking your tasks so that nothing falls through the cracks.
Another great way to execute your marketing plan is with the help of marketing software like Surefire Local. Marketing software helps you automate tasks and reduces the amount of time and energy you need to spend on compiling your marketing tasks. This allows you to focus your efforts on what really matters, which is taking care of clients. The software also makes it faster to do things, which in turn makes it easier for your business to grow.
Part 4: Setting the Stage for Growth
Another part of growth is making sure you are prepared for upcoming challenges and changes. Carefully going through your analytics and testing every component of your marketing helps you identify where your customers are coming from. That enables you to reconfigure your budget and reallocate funds to the most important parts of your marketing strategy.
When you adjust your marketing activities and your yearly plan, it’s to ensure that you are optimizing your conversions and bringing in new customer growth. That will lead to greater revenue intake and more business for your pet spa. It also sets you up for success in the years to come.
Part 5: Attend a Surefire Local Marketing Platform Demo
In order to accurately complete your pet spa online marketing plan, you need to have the right support. Surefire Local is the perfect tool for pet spa owners to use in order to accomplish their marketing goals and bring their businesses to the next level. Surefire Local provides business intelligence marketing software that helps you manage the most important online marketing activities for your business within one platform. It also comes at a fraction of the cost of other agencies and tools, allowing you to spend your money on what really matters.
To learn more about Surefire Local and to see exactly how the platform works, schedule a demo with Surefire Local today. There you’ll discover all of the tools and features offered by Surefire Local that will help your business grow. From automation tools for social media to content editors and digital advertising management, the Surefire Local platform is the perfect solution for pet spa owners who want to invest in online marketing activities while balancing the other important roles in the business. Click the link above to schedule your demo today and see what the Surefire Local platform is all about.