Today, your brand means everything. Each message you craft can build or lessen your customers’ trust in your business. And trust is the most important attribute to have in your marketing. Unfortunately, though, trust is something that is difficult to earn and all too easy to lose. Join us as we go over 5 of the most costly marketing mistakes we see small business owners struggle with, and learn tips and resources to overcome these challenges.
Your Roadmap to Marketing Success: 5 Costly Mistakes to Avoid
Mistake #1: Having no plan.
Throwing darts at the board is fun and all but not the best way to grow your business profitably. That’s where our team steps in to help you spend your time where it really matters and unlock never-before-seen insights about your marketing. With the Surefire Local Marketing Platform, you get a single sign-on view of literally everything that helps you seamlessly align your branding and messaging to online and offline touchpoints as people move through the customer journey.
Mistake #2: Targeting the wrong audience.
There’s nothing worse than crafting the perfect message only for it to fall flat because it wasn’t delivered to the right audience. SLMP helps you analyze customer attribute info, customer interactions, and the results of those actions to generate personalized insights and recommendations that help you find more look-a-like and ready-to-buy customers faster. When you no longer have an opaque view of what’s working and what’s isn’t, you’re able to save precious time and maximize your throughput and velocity. We like to say this is the future of marketing.
Mistake #3: Neglecting your online presence.
Not being easily found online makes it near impossible for new customers to discover your business. Having a great online presence should be a pillar of your marketing strategy and with a single platform that is easily accessible across devices and browsers, it’s never been easier to do! With the Surefire Local Marketing Platform, you’re able to take control of all your marketing in one place and no longer have to rely on duct-tape solutions that lead to frustrating results. The best part, you gain a 360-degree perspective on ROI with your sales pipeline, reviews, digital ads, content, email campaigns, business directories, social media, website traffic, and more.
Mistake #4: Not saying what makes your brand different.
There is so much noise out there online that the only way to grab someone’s attention is to tell them why your brand stands out. Storytelling plays a critical part in marketing, and if you’re not telling your story, it means someone else is and that’s never a situation you want to be in. Through reviews, email, social, GMB, and your website, SLMP empowers you to tell your brand story throughout the customer journey and helps you to build connections with customers, craft impactful messages, and make a real change in your customers’ lives.
Mistake #5: Ignoring what your competitors are doing.
Speaking of competitors, there’s a lot you can learn simply by keeping your finger on the pulse of what others are doing. With SLMP, you can run competitive intelligence reports to gauge how effective your marketing is vs the competition and measure your success against competitive benchmarks for your industry. This way you never waste any of your time or budget on ineffective tactics that won’t push your business ahead of your competitors.
Grow Your Business Profitably with the Industry Leading All-In-One Solution
When all is said and done, your ability to tell your brand story plays a critical role in your success. By avoiding these 5 costly mistakes, your business will be one step closer to achieving your goals. And we personally can’t wait to see all that you’re able to achieve!
You’re never alone with Surefire Local! We’re here to help you efficiently and predictably generate revenue by utilizing the industry’s leading all-in-one solution, the Surefire Local Marketing Platform (SLMP). Request a Surefire Local Marketing Platform demo today and learn about new opportunities that can help you strengthen your Q4 marketing plan and build an even stronger foundation for 2022.