As you look for new ways to upgrade your med spa’s marketing strategy, you should strongly consider optimizing your online presence through voice search. It’s a great way to attract new patients, generate revenue, and grow your med spa business. While it might seem complicated, it can be easy to do using a premium local marketing platform.
In this post, we’ll go through the top voice search tips for med spas to enhance your digital footprint.
Current Voice Search Trends
Traditionally, searching for products and services online took place by typing a query on your device and waiting for the results to appear on the screen. However, today, searching has gone a notch higher by allowing searchers to use voice technology to find the answers they need. You can run a voice search by asking the question to a virtual voice assistant and receive the results on your device.
Some of the smart systems people use to conduct voice searches include;
- Smart speakers
Smartphones are the most popular device that people use to look for local businesses through voice search. It’s not difficult to see why since smartphones are small, portable, and easy to use. Second on the list of popular voice search devices is desktop and laptop computers, followed by tablets, and finally smart speakers.
While smart speakers seem to be the least popular device for voice searches, they are quickly catching up. These devices are designed as stand-alone units that offer voice-enabled assistance using AI software to respond to voice commands. At the moment, Google Home and Amazon Echo are the most famous smart speakers on the market. So it’s no surprise that people want to use these devices to help them find the products and services they need online since it’s easier to speak than to type.
If you aren’t sure that voice search is an excellent option for your med spa, you’ll be stunned to know that people use this function to perform a wide array of tasks. Voice searches are great for asking questions and finding great recommendations without having to use specific keywords. Since voice search is something that searchers use for every stage of the customer journey, ignoring it will come at the peril of your business.
When your website is optimized for voice search, it’ll be easier for prospects to discover your med spa or clinic. Unlike traditional results, voice searches deliver only one result, reducing the paralysis of choosing between multiple suggestions. Additionally, it’ll help prospects find your business information faster when they want to reach out to you.
However, you’ll need to place your information accurately across essential business directory listings to ensure your med spa is recommended to the searcher. All the major search engines, including Google, Yelp, and Bing, use voice search to determine ranking. So, it’s vital to ensure you implement the best voice search tips for med spas to ensure you rank among the top three results.
Top Voice Search Platforms & How to Optimize Your Med Spa on Them
There are four popular voice search platforms that you can use to optimize your digital footprint. These platforms are;
- Google Assistant
- Apple Siri
- Amazon Alexa
- Microsoft Cortana
1. Optimizing on Google Assistant
Google Assistant is the default platform for Google products, and anyone with a smartphone, smart speaker, TV, thermostat, video camera, and car system can access it. When using Google Assistant, the information regarding a business, e.g., your med spa, will come from Google My Business. The results will include reviews about your business and photos, if any exist.
Here are the things you need to do to optimize your med spa for Google Assistant.
- Set up and verify your Google My Business Listing
- Include every relevant detail about your med spa
- Keep an accurate and updated listing
- Ensure you regularly get new Google reviews
- Create helpful content with photos, videos, and other helpful content
Something to keep in mind is that your star rating will determine whether your business appears among the best options in the voice search ranking. The “best” and “top” businesses have a rating of 4 stars and higher.
2. Optimizing on Apple Siri
Apple Siri works on all Apple devices, including iPhones, iPads, Mac laptops, and Apple Watches. It’s crucial to optimize your med spa for Siri because most of those with IOS devices don’t use Google Maps but use Apple Maps instead. Unfortunately, Apple Maps doesn’t allow you to directly add reviews and photos to your business information like Google Maps. Instead, this data will be synced via your Yelp listing.
You can optimize your med spa for Apple Siri using the following steps;
- Creating an Apple ID and confirming your listing on Apple Maps
- Add necessary information to complete your business listing, such as the name of your business, the address, your phone number, and the hours of operation.
- Ensure you get reviews and photos of your business through your Yelp listing
3. Optimizing on Microsoft Cortana
Another voice search platform you should optimize your business on is Microsoft Cortana. It’s the primary voice assistant for Microsoft Windows, Microsoft Office, and Xbox. For those using Microsoft Windows operating systems, local business data will come from Bing Places. However, like Siri, reviews and photos can be found from Yelp listings.
You won’t need to do much to optimize your med spa’s digital footprint for voice search on Microsoft Cortana. The voice search tips for med spas to implement include;
- Setting up and claiming your business on Bing Places
- Importing your Google My Business listing data to Bing Places. This will happen instantly and will get you verified in no time.
4. Optimizing on Amazon Alexa
You can also optimize your business for voice searches on Amazon Alexa. It draws your business information, reviews, and photos directly from your Yelp listing.
With the Sunfire Local Marketing Platform, you can submit your med spa’s listing to Alexa directly so that you can manage it personally.
You can optimize your business for Amazon Alexa by;
- Setting up your Yelp business listing
- Adding every relevant information about your business
- Getting new reviews regularly while uploading high-quality photos
Maximize Your Online Presence with Surefire Local Marketing Platform
There are four ways to optimize your med spa for voice search in a way that matches the customer’s journey. Let’s discuss them below.
1. Including Thorough Business Directories
To ensure your business appears among the top positions of voice search rankings, you’ll need to claim it on the voice assistant platforms and provide accurate brand data.
This means you should provide a comprehensive picture of the services your med spa offers, where to find your business and the areas you serve.
Google and Yelp reviews will be a huge plus since high ratings will prove that your business is among the best in the area.
2. Providing High-Quality Content
You’ll also want to provide new content on the regular. The information will need to be simple because it should be easy enough for a fourteen-year-old to understand. Your posts should be educational and provide helpful information to searchers.
High-quality content is essential to building a good reputation for your brand and demonstrating authoritativeness to your prospects. You should also include the number of years you’ve been in business and what makes your med spa stand out from competitors.
3. Adding Visuals
Visuals are also critical to your business marketing strategy. You should include high-quality photos in your website, directories, Google My Business, and social media platforms. The pictures should show your med spa services, highlight the quality of your brand, and show who you are to the prospects. This can include pictures of you and your staff to make yourself familiar to potential clients.
You can also use videos and infographics to eliminate any doubts your readers have about your med spa services. Photos and videos can also work in testimonials to show how you’ve helped your customers improve their lives. Finally, if you have YouTube, Instagram, Facebook, or other socials, photos and videos can help you closely engage with your audience.
4. Assessing Your Website
Your website should be mobile-friendly, considering that most voice searches take place on smartphones. You’ll also want to ensure that your pages load quickly and that you have a straightforward layout that’s not complex for your target market to navigate.
Including geolocation tags will help local prospects find you instantly. An FAQ page can also be useful in quieting any concerns that your prospects have regarding your med spa. You should also link your social accounts to your website to allow your audience to interact with you over your posts.
One of the best ways to position your med spa for online success is optimizing your online presence for voice search. With Surefire local market software, you can implement voice search tips for med spas without breaking a sweat. When you’re ready, reach out to us today and let us help you optimize your med spa for voice searches and put you on the path to unlimited growth.