What Are Google Local Service Ads and Why Are These Ads So Effective For Home Services Contractors? - Digital Marketing for Contractors And Home Services Businesses | Contractor Marketing Platform

HARDWORKING MARKETING FOR HARDWORKING PEOPLE

7

Mar

2019

What Are Google Local Service Ads and Why Are These Ads So Effective For Home Services Contractors?

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Get Started with Google Local Service Ads and Connect with Homeowners in the Most Direct Way Possible!

Google has completely changed the game when it comes to how homeowners find and contact home services businesses online. Google recognizes that homeowners who search for local services online, oftentimes need these services quickly…and from trustworthy contractors. Local Services by Google is their solution and they’re rolling it out to verticals and markets in the home services industry.

What Are Google Local Service Ads?

Local Services by Google is an initiative to simplify the process of hiring a local contractor by giving homeowners the ability to easily discover, connect with, and hire with complete confidence. Local Service ads get priority placement in local search results…appearing at the very top ahead of traditional Google Ads, local map listings, and organic search. And, because Google has adopted a cost-per-lead business model, home services contractors only get charged for the leads that actually reach out via a phone call or text which is huge!

What a Google Local Service Ad Looks LikeThese are some of the major benefits Local Service ads can have on your business:

  • Get seen at the very top of Google
  • Connect with potential customers who are searching for your services and are most likely to become customers
  • Make use of simple tools to help you get started and create a personalized profile
  • Use the mobile app to communicate with leads at any time
  • Build trust with homeowners by getting a Google Guarantee badge displayed alongside your business listing and ads
  • Pay only for the leads related to your business and the services you offer
  • Customers choose you: you only hear from customers who have specifically selected your profile out of all the rest

What Verticals are Google Local Service Ads Available In?

Each month, Google is expanding the verticals and markets that Google Local Service Ads are available in. Currently, these are the available professions.

List of Available Professions for Google Local Services

Google Local Service Ads Have Changed Google Search Results

Google Local Service Ads have caused a tremendous shift in search results. Now, in order to get found at the very top of Google, you need to be running Local Service Ads. Take a look at how Local Service Ads appear on both mobile and desktop.

How Google Local Service Ads Appear on Mobile

How Google Local Service Ads Appear on Desktop

Why Are Local Service Ads So Effective?

  • Instant Results: Homeowners are able to compare home services businesses at a glance and connect with the ones they choose.
  • Ease and Convenience: Everything a homeowner needs to hire a pro is organized in one place.
  • Trust: All businesses are prescreened and backed by the Google guarantee and real customer reviews.

With Google Local Service Ads, if you only pay after someone has become a qualified lead, not for simply viewing your ad.

Reach Out Today!

Speak with one of Surefire Local’s digital marketing strategists to learn more about Google Local Service ads and how you can get started. As a Google Premier Partner, our team works closely with Google and can help you get started through the verification process and optimize your presence to drive high-quality leads from your advertising efforts.

Steve Eastlack

Hi there! I’m Steve – a Marketing Manager at Surefire Local. My passions include marketing, writing, and dreaming up stories of what could be. I’m driven by my desire to want to help small business owners succeed through creative content marketing and branding. I believe the best type of marketing taps into the power of storytelling and connects with people on a personal level. When marketing is done right, there’s no greater feeling than seeing the lasting impact you have on someone’s life after they’ve engaged with your brand.

By Steve Eastlack | 4 months ago |

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