In a recent webinar on marketing through business listings, Rev Ciancio, Director of Industry Insights at Yext led an excellent talk on the things home services contractors should be doing in order to win in local search. He summed it up in a simple formula: Accuracy + Reputation = Success.
Let’s break that formula down into two actionable steps.
Step 1. Manage your online information.
Digital knowledge management or DKM is the process by which you source and manage all the facts about your business—your NAP, hours of operation, product and service offerings, service areas, etc.—and make sure that information is available to your customers in the moments that matter. It’s really just a fancy way of saying you should make sure the information about your business online is correct. Which is actually pretty time consuming to do if you attempt it solo.
As a business owner, you can choose to manage your digital information through manual updates (free, slow), data aggregators (inexpensive, unreliable) or the Surefire Local Marketing Cloud which makes editing and adding your business information to more than 70 online listings easy in just a few clicks. Would you like to see a demo?
Step 2. Manage your online reputation.
Online reviews are a key metric for prominence, one of the local search signals Google looks at in order to figure out what answers (businesses) to give in the map pack results. Reviews also have a direct impact on the customer journey. Rev mentioned that for every star a business gets, they see a five to nine percent increase in revenue.
Want to improve your ranking in local search?
We can help with that! Surefire Local provides the tools and strategies home services contractors need to drive local marketing success. Our hardworking platform offers powerful reputation monitoring as well as near-real-time publishing capabilities across key directories, thanks to our strategic partnership with Yext.
Get a free demo and find out how you can use the Surefire Cloud to attract higher quality leads to your business by calling 571.327.3391 or sending an email to marketing@surefirelocal.com.