The coronavirus (COVID-19) pandemic has reinforced the notion that change is unavoidable and being nimble is a core principle in any successful business strategy. That means digitizing core business practices and strategies to meet rising consumer trends and challenges is a necessity if you hope to reach your 2021 goals.
According to a recent survey released by Clutch, only 5% of small businesses reached all of their 2019 goals. 65% of small businesses reached half of their yearly goals. It will be scary to see the impact COVID-19 had on 2020 goals when the metrics are pulled together for industry averages, as many local businesses chose to scale back or shut off their marketing and advertising efforts entirely.
At Surefire Local, we’re on a mission to help you and your local business succeed. We give you the tools and strategic guidance needed to make online marketing easy. Through the Surefire Local Marketing Platform, you’re given an operating system to control your online presence from anywhere. With transparency into the ROI of your marketing activities, you’re finally able to overcome significant challenges such as how to, attract and retain customers, get more positive reviews, and increase profits.
How the Surefire Local Marketing Platform Can Help You Reach Your 2021 Goals
1. Consolidate all your marketing in one place.
The Surefire Local Marketing Platform allows you to manage all aspects of your online presence in the same place, including your website, Google My Business listing, Google Ads campaigns, online reviews, social media presence, content management, customer communications, and business information. You can stop wasting money on paying for individual tools to control specific aspects of your online presence and work with only one tool to control everything!
2. Make smarter decisions backed by data.
When your online presence is plugged into one platform, you’re able to easily collect and analyze data that can then be used to inform your decisions. Rather than running your marketing off guesswork, you’ll have the data and insights you need to know which online channels are generating the best results, which need some improvement, and which may be wise to avoid altogether.
3. Gain greater visibility into performance.
Measuring marketing effectiveness is one of the biggest challenges local businesses face every day. That’s because they are almost always using individual tools to manage specific aspects of their online presence or working with a marketing agency that doesn’t show them the work being done behind the curtains so to speak. Both of these scenarios leave you in the dark. The Surefire Local Marketing Platform provides you with an operating system to take back control. It becomes the central source of truth for you, your teams, and an agency if you choose to work with one as you all work together in the same place.
4. Create transparency of marketing spend and ROI.
When you’re able to collect and measure data in the right way, you’re able to paint a clear picture of how each marketing activity is contributing to ROI and your bottom line. The Surefire Local Marketing Platform has built-in tracking functionality to ensure leads are captured and tracked to their proper sources and also monitored throughout the entire customer journey.
5. Compare your business against industry benchmarks to gauge progress.
With the Surefire Local Marketing Platform, you’re able to measure your performance against other, similar businesses in your service area. That way, you have a clear understanding of whether or not you are on track with your competitors in terms of average leads generated, the number of online reviews earned, and local search visibility.
6. Launch pre-optimized search engine marketing campaigns with location-targeting to generate quality leads.
If you notice your lead flow is slowing down or your pipeline needs building to meet your 2020 revenue goals, you have the ability to quickly launch new search engine marketing campaigns from within the Surefire Local Marketing Platform to generate quality leads on Google, Bing, Yelp, Facebook, and Instagram. If you’d like to launch more advanced ads, you can also easily schedule a call with an ads specialist to help you.
7. Nurture prospects into leads; leads into customers with targeted email campaigns.
Constant contact is key when engaging with prospects and customers during times of uncertainty. They want to be reassured that you have their top interests and concerns at heart. The Surefire Local Marketing Platform has built-in email marketing functionality that can help you send automated nurture series to help convert prospects into leads and leads into lifetime customers by keeping your business top of mind.
8. Easily manage your online reviews.
There’s nothing more stressful than a 1-star review getting posted online about your business, worse if you don’t even know it’s been posted until weeks or months have passed. The Surefire Local Marketing Platform alerts you when any new review gets posted online and gives you the ability to write a reply that gets shared directly to the review itself from within the platform. You can easily monitor your reputation on Google, Facebook, and Yelp all in one place as well as send review requests so you can continue to grow your reputation.
9. Maintain accurate business information across your online presence.
Ensuring your business information is accurate and can be found everywhere online a prospect might be looking is key. The Surefire Local Marketing Platform brings you peace of mind by allowing you to control what information appears online across 70+ sites. Within the platform, you can edit and publish updates to your entire online presence at one time.
10. Publish content to your website, blog, social media, and business listings to maintain an active presence.
You don’t want your business to be invisible in your local community. By maintaining an active presence by creating and sharing new content, you’re able to increase your local search visibility and get found by more potential customers.
11. Work with a Digital Marketing Strategist to build and adapt your strategy to continuously get results.
Building and executing a local marketing strategy is not easy. It requires constant monitoring and adapting. When you’re busy enough as it is running the day-to-day operations of your business, it’s reassuring to know you have a marketing partner standing by who can help you along the way. Your Digital Marketing Strategist will inform you of new trends worth capitalizing on and how best to invest in marketing and advertising to help you reach your 2021 goals and grow the business.
Request your free demo today to see how the Surefire Local Marketing Platform can help your local business grow.