Having a website won’t do you any good if no one ever sees it. Therefore, finding as many ways as possible to drive traffic to your website is one of the most important marketing tasks you can perform. But how can chiropractors increase website traffic effectively, without wasting their budget? That’s what we are here to help you with. We are going to go over the best methods you can use to drive a significant amount of traffic to your website. Then all you have to do is convert that traffic into loyal patients.
So let’s get started.
How Chiropractors Can Increase Website Traffic in 10 Easy Steps
Here are 10 extremely effective methods you can use to drive more (and qualified) traffic to your chiropractic website.
1. Optimize and Manage Your Google Business Profile
Optimizing and managing your Google Business Profile will give your practice more visibility on Google Search and Maps. You can do this by getting more reviews on your profile, completing all relevant information on your profile, and publishing posts. Your website URL will be clearly visible on your profile as well as any post you publish that contains a link back to your website.
2. Claim and Manage Your Local Business Directories
The more local business directories you publish in, the broader your reach will be. The more people who see your business, the more chances you have to capture someone’s attention. You should also optimize your business directory listings as well by including links back to your website.
3. Get More Reviews on Top Platforms
You should strive to get more reviews from the top platforms, such as:
- Google Business Profile
- Better Business Bureau
- Bing Places for Business
NOTE: You can always encourage your patients to give reviews, but you should never incentivize 5-star reviews or write fake reviews. Additionally, you should always respond to negative reviews while remaining unemotional and apologizing if necessary.
On the flip side, if you did nothing wrong, simply acknowledge the situation and empathize, but arguing with a patient will only make matters worse. If you do this right, the patient who left the negative review might actually reverse it. So always respond immediately to negative reviews.
And, on a side note about reviews, you can always post some of the best reviews on your website as well. These will serve as the social proof many people need to make a final determination about whether or not your practice is right for them.
4. Be Engaging and Active on Social Media
Posting content and engaging on social media is one of the best ways to bring your practice more traffic. This will also help build your brand reputation. However, you must be strategic in what content you share on your social media pages; otherwise, it won’t be as effective. Posting for the sake of posting generally turns out to be just a waste of time.
Aside from posting content on social media, there are other ways to engage and be active there. Here are a few examples:
- Join Facebook groups and engage with members. Offer advice and share resources from your website where appropriate, but do not be pushy or salesy.
- Be active on a variety of social media platforms, including forums. You can ask and answer questions, comment, provide recommendations, tell stories, etc. Be active and engaging in any way you can.
- Be creative and have fun! Post memes, images and videos. Don’t just share posts of all text. People LOVE visual content.
- Make it easy for others to share your content for you by including social media share buttons on your blog.
5. Ensure Your Website Has High-Value Content
Everything from your website copy, blog articles, and photos—should be valuable to visitors! The more content your website has, the more times it will appear in the search engine results via traditional search or visual search. Additionally, this will show your website visitors that you are a legitimate and professional practice. It will also help show you are an authority in your industry, as well as help build your brand and your brand’s reputation.
6. Leverage Email Marketing
Leveraging email marketing will help engage your prospective patients so they click back to your website through your CTA. Email marketing is still one of the most effective forms of marketing available today.
7. Set Local Targeting Parameters
By adding location targeting parameters to your digital ads, you’re able to more strategically reach potential new patients who live within specific locations. You’ve probably noticed that when you are out and about you start receiving deals on your smartphone, etc. from apps and Google. It might be in the form of information about a business, shop, or restaurant that’s near you at any given moment, or it could be in the form of a coupon, etc.
All of this is the result of geo-targeting. It happens when a company sets effective geo-targeting parameters for their ad campaigns using Google Ads or something similar. And you can do this too.
Local targeting parameters might include (or exclude) a specific region, city, zip code, radius, etc.
8. Content Creation
Content creation is the absolute best way to drive traffic to any website. Content creation is considered inbound marketing because you publish a wide variety of content and in return people click your links making their way back (inbound) to your website.
However, before you begin publishing content. You need to identify your target market. What likes, dislikes, wants, and needs does your target market have, and where do they spend their time online? Then you need to do some keyword research. After you’ve done that, you can begin to build content around that information and post that content where your audience hangs out.
Now that we’ve talked about how important content in general is, let’s next talk about establishing hyperlocal content and why that is so important.
9. Establish Hyperlocal Signals Across Your Online Presence
Before we get started, we want to define hyperlocal content. Hyperlocal content is content that will help increase your local online visibility due to being geotagged across your entire digital footprint. This is done using check-ins, reviews, photos, and videos.
In other words, hyperlocal content targets prospective patients in a highly specific geographically restricted area. For example, many people search for the information they need by typing something like “chiropractor near me” in the search. So if you’ve set up your geotargeting parameters, when someone types in a search term using the words “near me,” your messages will be displayed.
The easiest way to create geotagged, hyperlocal content to broaden your digital footprint is by using a dedicated tool that will help you get it done quickly and effectively. We recommend a tool called GeoJuice, which is included in Surefire Local’s all-in-one marketing software suite (more about that in a moment).
Geotagging your content will enable you to send a text message to your patients while they are still in your office. This text will encourage them to leave you a review and makes it easy for them by providing a link so they can leave the review.
Geotagging will also help increase your Google visibility by using check-ins, photos, and videos, as we mentioned above. This helps improve your practice’s ROI because you are building a huge digital footprint by creating highly relevant, current, fresh content.
10. Use Surefire Local’s Marketing Software
Surefire Local is a proprietary all-in-one marketing software that combines many of the tedious, time-consuming, daily marketing tasks you do every day and enables you to do everything from one easy-to-use platform.
Surefire Local handles nine of the most important online marketing activities, all from a single dashboard. This is not only convenient, but it will also save you loads of money because you are only paying for one tool rather than paying for nine tools or an agency to do it for you.
Here are the nine all-in-one tools Surefire Local handles for you.
- Ratings and Reviews (request, manage, and respond)
- Business Listings (manage and update 70+ directories)
- Content Marketing (generate, schedule, and distribute)
- Lead Generation (track, sales cycle location, and who to follow up with)
- Local Paid Ads (search engines, social media networks, then track ad effectiveness)
- Analytics and Reporting (track calls, monitor web traffic, measure paid ads and social media campaign effectiveness, and report results)
- Competitor Analysis (discover keywords and local search terms your competitors are using and how they are working for them)
- Geo-Location Check-Ins (helps patients find your business by providing location-specific check-ins to let patients know where you are and what you do)
- Text Message Marketing (answer questions, increase engagement, convert more leads by chatting or texting in real-time with patients and potential patients)
Why Choose Surefire Local?
Surefire Local helps small businesses succeed. We have helped businesses increase their SEO traffic by 34%. We have also helped them get 82% more online reviews, and helped them gain a 386% return on their investment. And we have a 98% customer satisfaction rating from our customers after 12 months of service.
Surefire Local offers cost-effective and scalable growth. And our super gadgets combine the tools you use every day into one easy-to-use platform. This will help you stop wasting your marketing spend by only having to pay for one tool rather than paying for nine or paying an agency.
We are the industry’s most powerful platform for local marketers. We are also the agency antidote. You will get hands-on training so you can master this super easy-to-use local marketing platform and leverage our professional insights that are backed by data and not some anecdotal feedback. Additionally, we have loads of resources at your disposal. You will have access to local marketing tools, webinars, eBooks, our entire resource library, and more.
If you want to know how chiropractors can increase website traffic, Contact Surefire Local today to schedule a platform demo. Your free demo will help you make an informed decision about whether Surefire Local is right for you.