Hinkle Roofing Increased Leads 30%
- Analytics
- Content
- Directories
- Google AdWords
- Lead Manager
- Reputation
- Social
- Website
The Company
Hinkle Roofing, with over 115 years of experience, is a trusted roofing company serving both commercial and residential customers in Birmingham, Alabama. Specializing in a wide range of roofing services, including flat and low slope roofing, emergency repairs, and historical roof restorations, Hinkle Roofing has built a reputation for delivering quality workmanship and customer satisfaction.
The Challenge
Before teaming up with Surefire, Hinkle Roofing was working with an outdated website and in-house PPC campaign that was yielding very little results for the investment that was being made. They wanted a platform that would help them consolidate marketing activities in one place, deliver strong results, and provide continuous optimization, all while keeping costs minimal.
Solution Summary
Analytics
Content
Directories
Google AdWords
Lead Manager
Reputation
Social
Website
Using Surefire
SEO Optimization
Hinkle Roofing started by optimizing their website for SEO best practices. They did this by ensuring their website adhered to search engine standards, such as using clear URLs for each page, adding a few meta tags to each page, and automatically reducing image sizes across their website. The result was a 10% increase in organic traffic to their website.
Paid Advertisements
Next, using Surefire, they launched a series of pre-optimized PPC campaigns on Google. These campaigns automatically targeted the right keywords that are proven to attract high-intent, ready-to-buy customers. As results came in, they continued to automatically optimize and scale campaigns based on what was performing well. This increased their lead generation by 30% in just a few months.
Tracking and Reporting
Lastly, using Surefire’s detailed reporting, Hinkle Roofing set performance benchmarks based on how campaigns were performing compared to previous years and months. They tracked metrics like leads, revenue, and costs, measuring against their benchmarks to ensure they effectively managed their budget while achieving strong results.
"I have a much better web presence, more activity (leads from website and phone calls), better handle on my overall marketing budget. Using Surefire has allowed me to spend more time on my business and less time worrying about what/where I should be spending my advertising dollars."
Bob Baker
Owner
The Results
Hinkle Roofing significantly increased their lead volume and organic traffic.
The management team now has visibility into budget, results, and how those results compare to previous months and/or years.
And they now have a single, consolidated system for all of their marketing activities and needs.
Their efforts have also resulted in the following:
30%
increase in leads
10%
increase in organic traffic
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See how Hinkle Roofing and other local service businesses are increasing leads 30%