Nearly 82% of consumers use search engines to find local businesses. Search advertisements can be very effective for generating leads because they occupy a majority of the space at the top of a search results page. We’re going to highlight 4 tips for search ad copy.
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Our Approach to Ad Copy for Advertising Clients
While many advertisers think search is mainly about keywords, having effective ad copy is extremely important as well. It’s what makes you stand out from your competition in the search results and drives more qualified leads into your pipeline. Whether you are running your own search campaigns or leveraging Surefire Local’s advertising experts, we hope you will find these best practices we employ for our advertising clients helpful.
- Know your target market.
- Build trust.
- Use emotional triggers and calls to action.
- Use every inch of ad space available.
1. Know your target market
It’s extremely important to understand your target market prior to getting started with ad campaigns so that you can speak to their needs. What people really prefer to read is something that helps them solve their problems. Hence, businesses must show their target audience that they completely understand their problems and can fix them. The first step here is to conduct thorough research about what problems your audience is dealing with the most, and how you can help. Putting yourself in your customer’s shoes is one of the most effective ways to learn how.
2. Build trust
An important way to stand out from your competition is to build trust in your messaging. Use years in service, certifications, awards, warranties and satisfaction guarantees in your ads. It’s a solid marketing tactic and advertising strategy for building trust in your brand.
3. Use emotional triggers and calls to action
Avoid boring ads by choosing copy that appeals to consumers through emotion. Make sure that your target audience is moved by your ads. Depending on your industry, come up with ideas to trigger their emotions. Family, money, and solution-based messaging are often a good place to start. In addition, a strong call to action is critical to get traffic.
4. Use every inch of ad space available
It’s crucial to leverage all the space that the search engines give you to sell your service. If done effectively, this will help you present a message that helps sell your service to qualified audiences. Use all your headlines, descriptions, URL paths, and appropriate ad extensions to pull your message together in an effective way.
Want to Learn More?
These are just a few of the ways to create a winning ad campaign. If you want to learn more about how Surefire Local can assist you with online advertising, ask your Digital Marketing Strategist for more information.