Communication Plan
- Be positive as you are talking to clients – i.e. – the sun WILL come out tomorrow; this issue WILL go away, etc. – after this, you NEED to be a market leader AND you will still need leads after this goes after, but until then, you need leads NOW
- (Advice: Don’t sit around watching Netflix or the News)
- Instead, use your SALES FUNNEL from WordPress/CRM which equals SURVIVAL (visit RECESSIONREADY.com for more information)
- Email your sales funnel regarding updates your company has made in response to Coronavirus (Covid-19)
- Utilize the Surefire Local Marketing Platform email option to drive more LEADS to your business NOW
- Client’s website is their “online showroom” and it needs to be OPEN when their physical location is CLOSED
Providing Estimates
- Use GoToMeeting/other paid collaboration tools (RingCentral/Zoom/etc.)
- Free options include Uberconference, Facetime, Skype, Google Hangouts
- EagleView/RoofSnap or other digital quoting/estimating tools
- Have a video cut on your NEWLY revised estimate process during social distancing
- Consider updating your free estimate email auto-responder about how your free estimate process has changed in light of the coronavirus
Lead Gen Tips
- Call on all prospective customers that you did not close business within last 365 days
- Call on outstanding insurance claim prospects
- Push/lead with financing as a way to pay for the project
DocuSign
- Use DocuSign for a paperless approval process
Consider Giving Back to the Community
Review Think With Google release item #5: Inside Google Marketing: 5 principles guiding our media teams in the wake of the COVID-19 outbreak