Resources | Free Marketing eBooks | Surefire Local

HARDWORKING MARKETING FOR HARDWORKING PEOPLE

With 97% of homeowners searching online for nearby contractors, and 73% of customer engagement occurring off your website, there has never been a better time time to use marketing technology to build a complete online presence for your business.

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Discover 9 actions you can take today to help improve your business presence across all online channels used by homeowners, and in return, see a higher ROI from your marketing efforts.

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Learn how to brand your business, build credibility, and connect with your future and loyal customers on Google.

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As growing digital footprint needs an online digital anchor. That’s what Google My Business is for. Don’t miss out—check out our guide and take control of your business information today!

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Google Ads let you be seen by customers the instant that they are searching on Google for the products or services that your business offers. Catch them early on in the decision making process!

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Take the mystery and fear out of planning! Learn actionable steps that can help you avoid common marketing mistakes, manage an effective marketing budget, and tips to choose the right tools to help you take your business to the next level.

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How will homeowners find your local business when they search online for someone to repair their roof or remodel their home? It starts with having a website. Learn the 8 steps to building the perfect website.

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Create the ultimate Houzz presence for your home services business and connect with this growing community of 50+ million homeowners using Houzz to find nearby businesses.

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Can customers find your business online? Learn the importance of optimizing your website for local searches and 10 actionable steps to take.

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Learn actionable steps to take control of your business reputation and shape what customers are saying about your business, both online and offline, to inspire more referrals.

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Positive reviews are powerful currency. They help you gain trust, boost your search rankings, and turn happy customers into brand ambassadors. Learn how you can do all that and more in this eBook.

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Reviews matter. You’re no longer the only one responsible for your online reputation – it’s also in the hands of your customers.  Ensure your business is accurately represented on one of the most-used reviews sites.

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Video ads are a great way to build your brand and generate new, quality leads. Learn how you can start using YouTube to get your home services business noticed by the right people in this eBook.

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If you’re not making social media work for your business, you’re missing out! Check out this eBook to find out how you can start harnessing one of the most powerful tools known to digital marketers today.

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Not every visitor to your website will convert the first time. How do you stay top of mind so prospects call you when they are finally ready to buy? Remarketing can help!

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Learn the 4 fundamental steps to building a successful sales team that helps your business get to the next level.

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You’ve heard Mark Richardson’s brilliant podcast series, Remodeling Mastery—now read the eBook! In it, Mark offers insider tips to help put home pros on the path toward becoming a true remodeling master.

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You’re in the middle of a client meeting, trying to win the job…and they start to raise objections as to why they’re hesitant to proceed…what do you do? How you handle these objections is critical to winning that job.

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Just having a website doesn’t guarantee customers will be banging on your door. Make sure you have a strong web presence built with online marketing know-how.

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