Paul Scheible, CPA - Surefire Local

Paul Scheible, CPA Reimagines His Digital Footprint with Surefire Local

Paul Scheible, CPA is a local CPA firm specializing in developing innovative solutions for their client’s financial and tax problems. While their firm may be smaller in size, they’ve become a staple within their local community and are best known for their exceptional wealth of knowledge and providing personalized, top-quality customer service no matter the situation.

1,533%

boost in online visibility YoY

316%

increase in discovery searches YoY

26%

increase in online reviews YTD

Client Industry:

Professional Services

Client Headquarters:

Serving the Durham Area in North Carolina

Challenge Summary:

Paul Scheible, CPA recognized an opportunity to leverage the combined power of marketing software and an enhanced online presence to boost the number of new clients their efforts were generating.

Solution Summary:

Surefire Local Marketing Platform

Online Presence

Online Reviews

Digital Marketing Strategist

The Challenge

Paul Scheible, CPA recognized an opportunity to combine marketing software and online reviews to power his online presence and become more visible in Durham, NC, and the surrounding areas.

Prior to partnering with Surefire Local, Paul Scheible was skeptical of the effects of digital marketing and didn’t truly believe it could have a positive impact on his business. On top of that, the firm’s online presence was not attracting much traffic and the firm was not appearing when local clients were searching for their services. Paul Scheible, CPA finally decided to take the leap to seek professional help and connected with Surefire Local.

Working together with Surefire Local and his Customer Success Manager, Paul Scheible, CPA put together a strategy with technology and marketing artificial intelligence at the forefront.

The Solution

With his digital footprint powered by the Surefire Local Marketing Platform, Paul set out to reestablish his hyperlocal marketing strategy with a focus on doubling-down on the channels with the highest ROI opportunities.

Paul utilized the platform’s reputation management component to gain a holistic view of his brand reputation and manage the workflow all from one place, saving him considerable time and stress. In doing so, he was able to efficiently send out new review requests, follow up on outstanding requests with a friendly reminder, and post responses to new reviews published on Google. Thanks to the Surefire Local Marketing Platform, Paul was able to make his reputation the foundation for which he grew his digital footprint on.

"It works! It really works. The monthly meetings keep me in the loop on all the things I need to do as far as the program goes so that I continue to be successful and easily accessible online across all the channels and devices my clients utilize to find me. "

Paul Scheible

CPA, Owner

The Surefire Difference

Paul Scheible now has the confidence he needed in his marketing and no longer has any doubt as to what ROI he’s getting from his marketing efforts, he can view his performance at any time, accessing the Surefire Local Marketing Platform across devices and browsers. And since Paul managed his online visibility and local SEO with the Surefire Local Marketing Platform, he has seen a dramatic rise in search rankings for his targeted keywords. On top of that, more and more new clients are coming to him and saying how his positive online reviews were the deciding factor as to why they ultimately chose him over one of his competitors.

Online Visibility

1,533% boost in online visibility YoY
316% increase in discovery searches YoY

Reputation

26% increase in online reviews YTD