Welcome GAF Factory-Certified Contractors - Digital Marketing for Contractors And Home Services Businesses | Contractor Marketing Platform

HARDWORKING MARKETING FOR HARDWORKING PEOPLE

Surefire Local was named GAF’s Vendor of the Year

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Partner with Surefire Local to Drive Traffic & Leads to Your Business

Preferred by Successful GAF Factory-Certified Contractors

Get Found with the Surefire Local Marketing Cloud

Special Offer

To help you invest now for the spring season, get 50% off the setup and 50% off the first month if you sign up for a digital marketing package this month.

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Instead of putting your hard-earned marketing dollars into a black box and wondering what will come out, you get a clear look into what you’re spending, where it’s going, and how much business it’s bringing back.

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Instead of juggling who-knows-how-many different tools, services, platforms, and directories, you captain all your marketing activities – from your website to Facebook – with just one login. And make them work harder.

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No canned responses from people who don’t understand your business or your question. You simply get your dedicated account manager on the phone when you need some extra assistance or advice.

Do you show up in the top 10 search results on Google when consumers are seeking a new roofing contractor?

What GAF Factory-Certified Contractors Say About Surefire Local

It's a one stop shop. Everything you need is in one place but what's special is having a liaison, a conductor if you will who can translate all the techy stuff into English and manage all the processes & activities that would otherwise keep you from performing the duties necessary within your own business. It's like having a personal assistant who pulls all the strings behind the scene for you, when you simply wouldn't have the time or know how otherwise. This translates to a service that functions like a well oiled machine, from top to bottom. Ultimately from a customer’s perspective, it shows that Surefire is present and most certainly relevant within a sea of gimmicks. Our SEO rankings have drastically improved and were getting quality profitable leads that are more than justifying the bottom line.

Zachary Dickie

The benefits of working with the Surefire team are invaluable and I can’t imagine where our site would be if we hadn’t made the choice to get on board with them. I would emphatically suggest to anyone looking to build a new website and learn about it along the way, as well as how to stay abreast of what’s changing in the fast paced world of the internet, to call Surefire Local today.

Christina Noyes

I wanted more people to engage with our website and to call us. I needed more leads. I did not think my website was working as hard as it should be. With my previous website, I was lucky to get 5 leads per week. When my Surefire Local designed website was launched, I saw immediate results...more phone calls...more website form submits! I now easily get more than 5 leads every day… a 400% increase in lead flow!

Greg Cowan

Using Surefire has allowed me to spend more time on my business and less time worrying about what/where I should be spending my advertising dollars. I have a much better web presence, more activity (leads from website and phone calls), better handle on my overall marketing budget. I liked the broad menu of options and services they provided to address my needs. From the biweekly coaching to teaching and helping me to understand online tactics and strategies (PPC, SEO, SEM, etc) and tying in my website with my business' overall marketing strategy

Bob Baker

Cashion Enterprises has worked with Surefire Local just since April 2014 but the immediate results have been so noteworthy, I’m happy to recommend the Surefire Local team. They revamped our four local sites for heightened usability and improved organic search; it’s a bit early to gauge the results, but early indicators are promising. What I’m most thrilled with is the performance of our paid search. We worked with another PPC mgmt. vendor with dismal results and hoped to see a boost within a few months after working with Surefire – within just the first month the results were awesome! One of our biggest markets had 79% increase in leads. Efficiencies in all markets with double digit increase in leads with substantially lower cost per lead are the direct result of their experience and expertise. If they had told me to expect this type of improvement I never would have believed them.   From the first time I met with Bob I’ve been impressed – his direct, non-nonsense approach is refreshing. He tells your realistically what Surefire can and can’t do, which may sound basic, but is a rarity when working with internet agencies who typically promise the moon and deliver much less. The Surefire team has the perfect blend of experience in home improvement with Ken, online marketing with Bob and PPC expertise with Brian. They understand the importance of keeping our costs per appointment in line as well as balance a strong online presence.   If you have any questions about the overall ‘awesomeness’ of the Surefire Local team, please reach out to me. I’ve been thrilled with the results we have had with our four organic local sites and one ppc that serves all markets. They are a delight to work with.

Michelle Lamb

We started with Surefire Local at the beginning of 2014 with a complete new design. The people at Surefire Local have done an outstanding job creating content that meets all the requirements of the social web. Our site visits are up over 40%, we receive almost twice as many calls from it and we have gone from the 6th page to the first in a very short time. To say they have done a good job does not do it justice. They have done a fantastic job!

Ray Hoffman

I have worked closely with Surefire Local on our Social Media Campaign. We had no presence with any of our social media avenues. Surefire helped me set up a monthly editorial plan that really helped capture a solid base audience in just a few short months. Our main goal was to increase our likes on our company page and to generate a social buzz. In a few short months we were able to go from 23 likes to 400, and we generated $50,000+ in sales. With just one of our campaigns we were able to capture issued leads for $16 cost per lead. I would definitely recommend Surefire Local.

Kara Kier Ferguson

I love working with vendors who say exactly what they can do to help your business… and then deliver on their promises. When we turned over our organic website in Denver to Surefire Local, it was averaging 6 issued appointments per month. Within three months, Surefire had moved that number to 10. The quantity of sales made from those appointments during a six-month period also jumped from 10 to 18 (a 6 point increase in close rate), indicating a well-qualified lead. Surefire’s pay-for-performance model means they have skin in the game. The better they do on our behalf, the bigger our bill—but this is one bill I’m happy to pay every month. We were so impressed, we’re having Surefire launch new organic sites in our San Francisco, Philadelphia and New England markets in 2014.

Matt Miller

Surefire Local and my “web-guy” David Frawley have been a valuable asset in recreating and driving our online presence to produce measurable results. It’s a big world out there and Surefire makes it make sense. I particularly like how David breaks down the big plan into achievable pieces that we can understand and execute.

Dave Balog

Surefire Local has been an extremely valuable partner to our company during the time that we’ve worked with them. Bob Sheehan is an amazing consultant and account rep—very knowledgeable, responsive, always happy to share his expertise, and completely trustworthy. We are so thankful to be able to partner with someone who has and is making a huge difference for our internet marketing efforts.

Scott Barr

We've been working with Surefire Local for the past two years on our internet marketing strategies.They have redesigned our website (www.rbaoc.com). We also work with them for our on-going SEO, PPC advertising and a monthly E-newsletter.Since working with them, our website consistently ranks #1, 2 or 3 in almost all of our keywords and we are receiving a steady flow of cost effective leads.Surefire Local is the real deal! They understand the internet marketing game and they understand how to make it work for home improvement contractors. Our direct contact, Bob Sheehan, has really taken a personal interest in our account and breaks down the "techie gibberish" into language that we can understand and use.

Charles H. Gindele

Tittle Brothers Construction started working with Surefire Local in early 2012. Since then we have received excellent service, support and advice on creating and maintaining a robust, relevant web solution that generates valuable customer activity. Surefire Local believes that teamwork is the best approach to building a strong online presence; they listen to our needs and deliver consistently solid guidance to help us grow. We would recommend Surefire Local to any company intent on taking their online marketing strategy to the next level.

Carrie Tittle

I was skeptical at first because we are not “techies” – but the low cost of Surefire Local swayed me. We saw it more as an opportunity to grow. With the economy the way it is, we wanted a smart way to grow our business at a low cost and Surefire Local was the answer. We wanted to extend our reach and spend less; we’re seeing significantly more qualified leads on a smaller budget thanks to what we’ve learned with Surefire.

Terry & Kristen Stamman

I have been a client of Surefire since October 2011. If you're thinking of using a social media company, look no further. This is the most comprehensive company I have ever dealt with. From re-working our website to introducing us to social media like Facebook and Twitter. Coach Phil meets with me every week, sometimes more and our ghost writer Joan is phenomenal. All overseen by an awesome leader Sir Chris. Thanks Surefire, our roofing business is having an incredible start to the year, thanks for your continued support.

Chad Muth

Chris Marentis, and his dynamic marketing team, have made a great difference in our company's position around the web. Chris's depth of knowledge on today's market is unique in his industry. I know he and his team are dedicated to not only their success, but also ours, which has created a great partnership.

Kathlene Buchanan

Phil, at Surefire Local, has redesigned our website and in a few months has made a great impact on our website traffic. I was very apprehensive at first to go with a coach, but I am glad I did…Teaming up with Surefire Local has been a great experience and a great investment.

Jackie Power

I’ve seen a five-fold increase in leads since implementing social media marketing. Traffic to my website is up 300%. After using Surefire Local, I re-launched my website, and started blogging. I got more involved with Facebook, LinkedIn and Twitter to drive more traffic to my website. Since I started, I’ve had a five-fold increase in leads since implementing social media. Traffic to my website is up 300%. I’ve done a little bit of everything and it seems to be working.

Scott Siegal

Having been a successful roofing company for over 20 years, we were never certain about Internet leads and our website never generated the traffic we hoped. After teaming up with Surefire Local, our site is easy to navigate, we’re doing social media, interacting with customers, we’ve already reached the first page in natural search for several keywords and the number of quality Internet-generated leads has been substantial. Now we're getting leads from our Facebook page, too. Their Coaching program has been an excellent investment-- it's well worth it!

Matthew Housh

Our company started working with Bob Sheehan a year ago. Bob has assisted us in the redesign of our website, and our company is in the number one position when keywords are "Googled". We have been introduced to many internet tools that have increased traffic to our website. The company website now has become an excellent source for generating company leads. Before Bob, our website sales were a mere $22,000. As of today, total website sales are $218,568! I agree with the other reviews. This has been an excellent partnership.

Cindy Cordosi

We have been customers to Surefire Local (formerly Sequoia IMS) for many years, and I have never been disappointed. Our go to person Brad is always on top of everything! Whether it's making a change to our website or even him giving his thoughts on a change to our website. He always let's us know how our website/google searches are doing compared to previous months. Surefire Local is a great company if you are looking to expand your networking!

Katie Allison

It is with much eagerness that I am writing to recommend the services of the Surefire Local (formerly Sequoia IMS). My company has been using Surefire Local (formerly Sequoia IMS) to build and maintain our website and related services for over six years, and we have always been completely satisfied with their performance, reliability and creativity. They do an excellent job, are always proactive, and offer competitive rates. We have used Surefire Local (formerly Sequoia IMS) to continuously build, maintain and update our web site. We also utilize their SEO services and they oversee and assist with our social media and other marketing venues. They seem to be reasonably priced, and are always promptly do exactly what we ask of them. I am happy to recommend the services of Surefire Local (formerly Sequoia IMS), as well as their individual staff members & representatives. If you have any questions, please feel free to contact me.

Carol De Young

I have been working with Brad Simonis of Surefire Local (formerly Sequoia IMS) for the past several years on our website and SEO marketing. Brad and his team have done an excellent job building our web site, and we consistently rank very highly on important keywords for our business. Working with Brad is made easy by his in-depth knowledgeable, responsive to our needs and always willing to work with our advertising agency. I can confidently recommend Brad Simonis and Surefire Local as an outstanding organization.

Kyle Redford

We work with a lot of different vendors in our day-to-day operations. There are only a few that I would recommend and feel confident that we would not receive negative feedback from it. In our industry we always get asked by our customers do you know a carpenter? Do you know a roofer? We rarely want to give out names because of course we know these people, but if they do bad work or don’t handle the customer correctly it looks bad on us. That being said I would highly recommend one of our venders to another Carrier dealer. I would recommend Jennifer and Surefire Local (Previously Sequoia) and not think twice about it. We are Carrier dealers and we were recommended by Carrier to go with Surefire and like most people we took Carrier’s recommendation.   Jennifer is our contact at Surefire Local (Previously Sequoia) and she is fantastic. We are always treated like we are the only customer she has. She always answers any question we have and solves any problem we have. She pays attention to the details and that is very important to us. Even a minor thing like changes in how Google looks at websites Jennifer brings it to our attention and we discuss the pros and cons of how it will affect us. Jennifer calls us back when she says she is going to and answers emails in a very timely fashion. We are a Heating and Air Conditioning contractor we don’t have time to monitor our daily operations on the internet! This is why we hired Surefire and they handle it and we don’t have to worry about it. Having a professional organization by your side and Jennifer we don’t worry about internet marketing, it is handled for us. I wish I could say the same thing about other aspects of our business.

Vincent George

It has been a true pleasure to work with Jennifer and her team at Surefire Local (Previously Sequoia). From the very beginning the implementation of my business website has been seamless. Jennifer’s experience and knowledge of web design and marking is top notch and will allow me to have the same corporate presence as larger HVAC companies. Her systematic process made it easy to communicate. I appreciate that she listened to me and my questions as well as our desire to have customer friendly website navigation. I highly recommend Jennifer and her services to business owners. A call to Surefire and their team of professionals will help your business operate smarter not harder!

Tammi L. Douglas

When I reached out to Surefire Local (Previously Sequoia) to facilitate our SEO (search engine optimization) campaign, I really wasn’t even sure what SEO meant. Its a term that was being used quite often and I knew that I needed to contact Surefire to learn more. After speaking with Jennifer at Surefire and getting a more in-depth explanation in regards to the SEO services Surefire offers I knew this was something we had to do. Out of curiosity, I did a Google search after my conversation with Jennifer. I was disappointed to find our company listing on the fourteenth page of my Google search. I ran my Google search about two weeks after and could not believe we were on the first page! I am completely confident that I am working with highly skilled individuals who seem to really enjoy their work and trust that Surefire was the best choice for our company!

JoAnne E. Marcocci

Before our small non-profit business was introduced to Surefire Local (Previously Sequoia), we had a website that one of our employees had made. It was very nice, however we did not know anything about SEO and why our website wasn’t getting a lot of attention and why when people were Googling us we weren’t coming up. We then found Surefire Local (Previously Sequoia) who helped us reach the first search to pop up when typing in certain keywords to find our school. Now, when we ask our perspective families looking for information about the school how they found us, the answer is almost always “online”. If it wasn’t for Surefire Local (Previously Sequoia), we would not be where we are today.

Brinley Naudain

Cashion Enterprises has worked with Surefire Local just since April 2014 but the immediate results have been so noteworthy, I’m happy to recommend the Surefire Local team. They revamped our four local sites for heightened usability and improved organic search; it’s a bit early to gauge the results, but early indicators are promising. What I’m most thrilled with is the performance of our paid search. We worked with another PPC mgmt. vendor with dismal results and hoped to see a boost within a few months after working with Surefire – within just the first month the results were awesome! One of our biggest markets had 79% increase in leads. Efficiencies in all markets with double digit increase in leads with substantially lower cost per lead are the direct result of their experience and expertise. If they had told me to expect this type of improvement I never would have believed them. From the first time I met with Bob I’ve been impressed – his direct, non-nonsense approach is refreshing. He tells your realistically what Surefire can and can’t do, which may sound basic, but is a rarity when working with internet agencies who typically promise the moon and deliver much less. The Surefire team has the perfect blend of experience in home improvement with Ken, online marketing with Bob and PPC expertise with Brian. They understand the importance of keeping our costs per appointment in line as well as balance a strong online presence. If you have any questions about the overall ‘awesomeness’ of the Surefire Local team, please reach out to me. I’ve been thrilled with the results we have had with our four organic local sites and one ppc that serves all markets. They are a delight to work with.

Michelle Lamb

We started with Surefire Local at the beginning of 2014 with a complete new design. The people at Surefire Local have done an outstanding job creating content that meets all the requirements of the social web. Our site visits are up over 40%, we receive almost twice as many calls from it and we have gone from the 6th page to the first in a very short time. To say they have done a good job does not do it justice. They have done a fantastic job!

Ray Hoffman

I love working with vendors who say exactly what they can do to help your business… and then deliver on their promises. When we turned over our organic website in Denver to Surefire Local, it was averaging 6 issued appointments per month. Within three months, Surefire had moved that number to 10. The quantity of sales made from those appointments during a six-month period also jumped from 10 to 18 (a 6 point increase in close rate), indicating a well-qualified lead. Surefire’s pay-for-performance model means they have skin in the game. The better they do on our behalf, the bigger our bill—but this is one bill I’m happy to pay every month. We were so impressed, we’re having Surefire launch new organic sites in our San Francisco, Philadelphia and New England markets in 2014.

Matt Miller

The benefits of working with the Surefire team are invaluable and I can’t imagine where our site would be if we hadn’t made the choice to get on board with them. I would emphatically suggest to anyone looking to build a new website and learn about it along the way, as well as how to stay abreast of what’s changing in the fast paced world of the internet, to call Surefire Local today.

Christina Noyes

Using Surefire has allowed me to spend more time on my business and less time worrying about what/where I should be spending my advertising dollars. I liked the broad menu of options and services they provided to address my needs. From the bi-weekly coaching to teaching and helping me to understand online tactics and strategies (PPC, SEO, SEM, etc.) and tying in my website with my business' overall marketing strategy.

Bob Baker

I have been a client of Surefire since October 2011. If you're thinking of using a social media company, look no further. This is the most comprehensive company I have ever dealt with. From re-working our website to introducing us to social media like Facebook and Twitter. Coach Phil meets with me every week, sometimes more and our ghost writer Joan is phenomenal. All overseen by an awesome leader Sir Chris. Thanks Surefire, our roofing business is having an incredible start to the year, thanks for your continued support.

Chad Muth

Using Surefire has allowed me to spend more time on my business and less time worrying about what/where I should be spending my advertising dollars. I have a much better web presence, more activity (leads from website and phone calls), better handle on my overall marketing budget. I liked the broad menu of options and services they provided to address my needs. From the biweekly coaching to teaching and helping me to understand online tactics and strategies (PPC, SEO, SEM, etc) and tying in my website with my business’ overall marketing strategy

Bob Baker

I wanted more people to engage with our website and to call us. I needed more leads. I did not think my website was working as hard as it should be. With my previous website, I was lucky to get 5 leads per week. When my Surefire Local designed website was launched, I saw immediate results…more phone calls…more website form submits! I now easily get more than 5 leads every day… a 400% increase in lead flow!

Greg Cowan

The benefits of working with the Surefire team are invaluable and I can’t imagine where our site would be if we hadn’t made the choice to get on board with them. I would emphatically suggest to anyone looking to build a new website and learn about it along the way, as well as how to stay abreast of what’s changing in the fast paced world of the internet, to call Surefire Local today.

Christina Noyes

We had to increase our hiring to keep up with the increased leads we got from Surefire Local’s digital marketing

Brian Spicer

All Your Digital Marketing Results in One Place

Collecting and analyzing data from multiple places is a challenge for busy business owners.The Surefire Local Marketing Cloud solves this challenge because you can see all your marketing data within one dashboard.

Business owners, it’s time to get perspective on how your marketing is really working.

Features

  • Single sign-on to entire digital footprint
  • Security
  • Data structure and storage for benchmarketing and optimization
  • Location data/listing management and near real time updates including featured messages
  • Reputation managemant to drive SEO
  • Social publishing to 9 channels with complete reporting including engagement by post
  • Create new pages on your website through blog publishing
  • Immediate stand up and activation for PPC campaigns to generate leads quikly
  • Mobile app to immediately respond to new leads and reviews

Surefire Local in the Media

“I’ve noticed that successful business solutions use one or more of the following principles to make it easier for you to run your company:

  • Simplification – reducing the steps to get something done
  • Automation – enabling solution to handle tasks for you
  • Centralization – Integrating processes and reporting into one place.

Rarely have I found all three principles applied in equal force within one solution yet that’s exactly what I encountered, and more when I took a look at SureFire Social’s Local Marketing Cloud

Matt Mansfield

Small Biz trends

Small Biz Trend

“The Surefire Local Marketing Cloud is a gorgeously-integrated dashboard for everything you’ll need to both monitor and engage with your prospects, clients, and fans, all-in-one easy-to-use interface.

Seriously: easy-to-use. Seriously: all-in-one.
Even easier than Google Search Console, easier than Google Analytics, even easier than HootSuite, Buffer, or any of the other cobble-together, hooptie.

Chris Abraham

Marketing & PR Consultant, Gerris Digital

Biznology