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Neumann Construction, Inc. Reimagines Their Online Presence with Surefire Local
Neumann Construction, Inc. is a trusted and highly experienced roofing company in Minnesota. Having installed new roofs on more than 2,500 homes and sporting a GAF Certified Roofing Contractor badge, their team is known to provide the highest quality of workmanship and use the best products possible to ensure their customers’ homes are protected.
85.5%
boost in online visibility YoY
72.7%
decrease in CPL YoY
389%
increase in leads from Google My Business YoY
101%
increase in total leads YoY
256%
increase in revenue from 2018 to 2020
Neumann Construction, Inc
Client Industry:
Construction
Client Headquarters:
Serving the Brainerd Lakes Area in Minnesota
Challenge Summary:

Neumann Construction Inc. recognized an opportunity to leverage the combined power of marketing software and a new website to boost their online presence and become more prominent in local search results.

Solution Summary:

Surefire Local Marketing Platform

Local SEO & Website Optimizations

Location-Based Content

Online Reviews

Digital Marketing Strategist

Neuman Construction Featured Image

The Challenge

Neumann Construction Inc. recognized an opportunity to combine marketing software and a new website to power their online presence and become more visible in their local markets.

Prior to partnering with Surefire Local, Severin Neumann (Neumann Construction Inc.’s President) and his team found it overwhelmingly stressful and difficult to manage and track where all their marketing dollars were being spent. On top of that, their online presence was attracting little to no traffic, and after repeated attempts to improve, they made no headway. Acknowledging it was time to seek professional assistance, Neumann Construction Inc. connected with Surefire Local, a preferred digital marketing partner of GAF.

Working together with Surefire Local and their Digital Marketing Strategist, Neumann Construction Inc. put together a strategy with technology and marketing artificial intelligence at the forefront.

The Solution

By connecting their online presence together with the Surefire Local Marketing Platform, Severin and his team were able to see how their marketing campaigns cross-pollinated across their entire online presence. They were finally able to see the whole, complete picture, including conversion rates per campaign, cost per lead broken out by source, and which campaigns were no longer worth the investment.

Neumann Construction Inc. focused their efforts on building a strong foundation from which they could grow profitably as they built their online presence. Their strategy revolved around a new website with location-optimized content and a platform that enabled their team to quickly and effectively connect with and close prospective customers while keeping costs down.

"I now have complete tracking set up in my marketing and the Surefire Local platform allows me to see a snapshot of my performance at a high level while also letting me dig deeper into the specific campaigns we’re running. Having someone I trust to look over my online presence and bring new ideas and opportunities to the table has made all the difference in our ability to grow profitably over our two and a half years together."
Severin Neumann
President of Neumann Construction Inc

The Surefire Difference

Severin Neumann and his team now execute their strategy with confidence, less stress, and have eliminated guesswork in their marketing. All of this has made it easier to rise in search rankings, connect with prospective customers, and find the right projects that enable them to grow profitably. During a challenging year for all, their team has been able to surpass their goals and achieved incredible growth compared to 2019.

Online Visibility

  • 85.5% boost in online visibility YoY

Lead Generation

  • 72.7% decrease in CPL YoY
  • 389% increase in leads from Google My Business YoY
  • 101% increase in total leads YoY

Revenue Growth

  • 256% increase in revenue from 2018 to 2020

Reputation

  • 5-star rating with over 50 reviews on Google, HomeAdvisor, and their website
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Surefire Local
Vienna, VA
8619 Westwood Center Dr., Suite 150
Vienna, VA 22182
(276) 477-5249
Austin, TX
2815 Manor Road Suite 203
Austin, TX 78722
(276) 477-5249
Why Surefire Local?
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Software
  • All-in-One Platform
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  • Online Advertising
  • Lead Generation
  • Competitive Analysis
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  • Get More 5-Star Reviews
  • Get More Online Visibility
  • Get More Quality Leads
  • Get More Repeat Customers
  • Get More Revenue
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