How Social Media is Revolutionizing Business
Have you caught on to how social media is changing the way businesses operate? Even if you’re one of those old school thinkers who refuses to create a Facebook page for your remodeling or roofing company, you can’t deny the impact social media has had in society. I know for myself personally, as someone whose job it is to help manage the social presence of both Surefire Local and many of our clients, I can’t go a few hours without checking on what’s trending on Twitter or if someone has said something noteworthy on Facebook or LinkedIn.
The ability to connect with anyone from around the world is pretty mindblowing if you think about it. The power of social media was even able to free Egypt from their hated tyrant!
Small businesses, particularly those in home services, on the other hand, are generally hesitant to adapt to any new technology. I get why a small business owner may not have the time to worry about managing a social media account or two, but they’re the ones missing out on the chance to personally connect with their customers in a way that never existed before.
In A Home Remodeler’s Social Media Checklist, I mentioned how strongly I believe businesses of all sizes should be active on social media and its power to help a business both connect with existing customers and engage new ones. It’s a portal into the customers’ minds. Again. it presents opportunities that used to never exist. Slowly but surely, it’s revolutionizing the businesses of today before our very eyes.
Owners Are Evolving
A study back in 2013 showed that more than 80 percent believed it was vital for CEOs to interact on social media. For small business owners from older generations, the challenge again though is the time factor. When you’re out in the field or away on a face to face meeting with potential clients all day, it’s not easy finding the time to tweet or post a status update that resonates. That’s partly why jobs in social media marketing have become so popular and why many small businesses turn to us for help.
As more customers turn to the internet to find information on your company, having a comprehensive online presence is crucial. Not only are CEOs recognizing the need to be on social media, but they’re also encouraging their employees to be so as well. This goes a long way in helping a potential customer to trust your business. It may be hard at first, but small businesses with an old-school thinking should look to adapt and I promise you, it’ll be worth it, plus you don’t have to do it alone. Surefire Local can help!
Startups & SMBs Are Winning
Today, some of the most successful businesses are these small businesses that have learned to use technology in innovative ways to gain an edge over their larger competitors. The best part about using social media is that it doesn’t carry a significant investment money wise. Jayson DeMers wrote a great article featured by Forbes on the top 10 benefits of social media marketing that I recommend giving a look.
SMBs are learning how to generate buzz around their business by creating viral content and encouraging shares and likes. All of this can be done without spending a penny if you have the creative genes. Otherwise, spending a little on paid advertising will do the trick.
You need to be able to tap into the tech-savvy expectations customers are now having and weave it into making everyday actions accessible through technology. A great example of this is a client of ours, Sunrise Windows & Doors who offers an interactive tool on their website that lets a customer visualize their new windows before ever having to pick up the phone.
- Pick one or two social media platforms and do them really well. No need to create an account for every platform. I recommend starting out with Facebook and Pinterest and expand to Google+ and Twitter.
- Where else can you potentially reach millions of people without having to spend a fortune?
- If you find the right tools, such as SurePulse, social media can be done in a matter of a few minutes a day – 30 minutes if you want to go above and beyond for those overachievers out there.
- If you’re ready or not, millennials have grown up with social media and if you want your business to remain relevant five to ten years from now, knowing how to interact and engage with people on social media is going to become even more critical.
*The views of the author may not reflect the views of Surefire Local or its partners